560: Leadership Is A Skill. Train It. With Jamie Cochran.

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[UNKNOWN]: This is Jockel Park has number 560 with echo trails in me.

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[UNKNOWN]: Jockel will be a good evening.

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[UNKNOWN]: I call it evening.

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[UNKNOWN]: Also joining us tonight is Jamie Cochran.

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[UNKNOWN]: Jamie is the chief operating officer at echelon front, which is our leadership consultancy.

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[UNKNOWN]: She's a military spouse, or at least she was a military spouse.

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[UNKNOWN]: She was married to a seal officer that worked with Leif, and that I put through training, and she has been with us since 2014.

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[UNKNOWN]: She rose up through the ranks, and we discussed her background and how she ended up where she is now on the podcast a few years ago, which is episode 388.

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[UNKNOWN]: So if you want to get the entire backstory on Jamie Cochran, check out episode 388, and she's an integral part of everything that happens at echelon front.

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[UNKNOWN]: She oversees everything as the COOL, and she also runs an event called the Assembly, which is a leadership event specifically for women, and we'll talk about how that came to fruition.

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[UNKNOWN]: But she does everything else at echelon front, and today we recently, we were talking about some case studies with some of our clients from echelon front and the lessons that we've learned from that.

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[UNKNOWN]: And as we're talking through them, I thought it would be good to share some of these lessons with everybody.

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[UNKNOWN]: And then we actually discussed a couple more things that it would be interesting to discuss here and have everyone learn these lessons because many of these lessons as we often find are universal lessons that are helpful in any business, in any industry, with any team, including your family, and of course in life as well.

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[UNKNOWN]: So Jamie, welcome back.

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[UNKNOWN]: Thanks for having me.

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[UNKNOWN]: It's been

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[UNKNOWN]: it's nice to be back on a podcast where I don't have to spend the majority of the podcast or hopefully any at all talking about myself.

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[UNKNOWN]: So excited to talk about leadership principles.

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[UNKNOWN]: And this is the last thing you don't want to talk about your days in college singing.

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[UNKNOWN]: No, did you spend how many, are you want to need albums that we could get right now?

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[UNKNOWN]: But I supported in doing like vocal demos for several songs that are out.

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[UNKNOWN]: Can we find out what any of them are?

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[UNKNOWN]: I don't think so.

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[UNKNOWN]: I think I think I have Ironclad and the Ace from back then because you're not really allowed to share what songs.

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[UNKNOWN]: I'll tell you off camera.

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[UNKNOWN]: How's that?

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[UNKNOWN]: Jason Wilson, you know who came on and he was a rapper and Detroit like back in the day.

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[UNKNOWN]: And I went and found his music.

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[UNKNOWN]: Oh yeah, that's pretty legit.

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[UNKNOWN]: That's right.

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[UNKNOWN]: You know, but that's the way it is.

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[UNKNOWN]: So it's still out there.

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[UNKNOWN]: Yeah, I'll find an old demo CD and send you my own demo CD at some point.

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[UNKNOWN]: When they cover us, oh, there's something to go.

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[UNKNOWN]: Yeah, as long as I wrote in and we did some cover as as well.

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[UNKNOWN]: What kind of music wasn't?

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[UNKNOWN]: Uh, it's kind of all over.

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[UNKNOWN]: Some bluesy.

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[UNKNOWN]: I had a, I was in a band.

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[UNKNOWN]: We had a stand-up.

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[UNKNOWN]: Uh, wasn't either the band.

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[UNKNOWN]: Ace.

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[UNKNOWN]: It was just my name.

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[UNKNOWN]: Jason Jason Smith.

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[UNKNOWN]: I was Smith back then.

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[UNKNOWN]: Yeah.

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[UNKNOWN]: Jace, it's cool the name band after yourself, but it was me and then I had some friends and college that joined me and played with me.

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[UNKNOWN]: Yeah, so we, I had bands back in the day too and my brother, Elgin, had the real to reals that we had because we were in a studio and made an album.

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[UNKNOWN]: It's a better name.

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[UNKNOWN]: The album, the band was, we had a bunch of different names.

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[UNKNOWN]: The name that seems to have survived the most amount of time as Bronson's children after Charles Bronson, because we had all kinds of different names.

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[UNKNOWN]: We were one called time and mind you.

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[UNKNOWN]: This is when I'm 15 years old.

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[UNKNOWN]: Our band was at one time called rage of discipline.

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[UNKNOWN]: Oh my gosh, 15 and you're already chanting the discipline.

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[UNKNOWN]: It's so ridiculous.

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[UNKNOWN]: But so he has the real terials.

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[UNKNOWN]: And he brought him to like a forensic person to see if they could get the tracks off of him.

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[UNKNOWN]: And they apparently it's too brittle or something like that.

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[UNKNOWN]: I don't know.

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[UNKNOWN]: It would be awesome to get.

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[UNKNOWN]: We had some real bangers on there of songs.

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[UNKNOWN]: What was the, what was the, what was the media, it was like a tape?

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[UNKNOWN]: Yeah, it's a tape.

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[UNKNOWN]: It's a real, real, like an eight.

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[UNKNOWN]: I want to say it was an eight tracks studio that we were in.

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[UNKNOWN]: Oh, yeah.

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[UNKNOWN]: He sent me a picture of the receipt.

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[UNKNOWN]: You know, I had like the, I think it cost us, you know, $80 for eight hours this,

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[UNKNOWN]: of studio time, but there was a song on there that I wish we could get back.

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[UNKNOWN]: It was, and I wrote it, it was called Myself Strong.

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[UNKNOWN]: I still remember some of the lyrics.

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[UNKNOWN]: We'll get back to it at some point.

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[UNKNOWN]: I could probably try.

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[UNKNOWN]: This is still at 15.

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[UNKNOWN]: Yes.

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[UNKNOWN]: Okay, you've had this running theme since a young young kid.

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[UNKNOWN]: Yeah, that's what's kind of funny about the whole thing is there hasn't

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[UNKNOWN]: I saw one of the videos.

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[UNKNOWN]: Oh, yeah, yeah, yeah.

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[UNKNOWN]: Oh, you guys can like go in hard in the garage, just the one in your dad comes in and scold you guys.

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[UNKNOWN]: It's a joke of 15 years old.

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[UNKNOWN]: Yeah, those are some good times.

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[UNKNOWN]: All right.

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[UNKNOWN]: So we're talking about some case studies.

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[UNKNOWN]: And what's interesting is,

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[UNKNOWN]: You know, this is kind of like when when Dave Burke and I do the debrief podcast like changing the names and the industries a little bit Just so we can talk openly about we work with so many companies that it's hard to figure out It'll be hard for people to figure out who this is, but the lessons are always the same and so first one we'll talk about With there was a there was a construction company

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[UNKNOWN]: and the CEO came to a master and recognized like the principles that we teach and, you know, started bringing us in on multiple levels, doing all kinds of work with them, doing keynotes, doing workshops, doing other types of consultings, FTXs, the whole nine yards, and had exponential growth over the next several years and went from, you know, probably a regional, I would say, a regional player into a nationwide massive

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[UNKNOWN]: massive company with like thousands percent revenue growth and thousands of employees and hired.

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[UNKNOWN]: So pretty cool, pretty awesome, pretty awesome to see, but this is a common question.

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[UNKNOWN]: So one of the things that we dealt with a little bit early on with that,

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[UNKNOWN]: was, there was like someone in the sea suite that wasn't on board with, you know, the whole echelon front, the whole extreme ownership, the whole, you know, these militaristic

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[UNKNOWN]: And we'll talk about this.

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[UNKNOWN]: I have a note to talk about this.

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[UNKNOWN]: These militaristic leadership principles that how does this relate to our industry at all?

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[UNKNOWN]: And this happens in just about every company that we work with, right?

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[UNKNOWN]: There's going to be some people that are just not on board.

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[UNKNOWN]: Like, hey, and we'll talk about some of those reasons, because there's a whole plethora of reasons that you that some that an individual may not be on board with the idea of extreme ownership.

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[UNKNOWN]: But getting them on board and doing a direct assaults to attack them for not being on board is not the recommended move, what do you think?

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[UNKNOWN]: No, not at all.

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[UNKNOWN]: Yeah, this particular, I think a lot of...

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[UNKNOWN]: Companies we work with, a lot of clients ask this question because do you're always going to have an easier?

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[UNKNOWN]: I don't think we've worked with any company that 100% of their employees are on board, especially from day one.

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[UNKNOWN]: It takes a lot of time.

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[UNKNOWN]: Usually we're like, we're happy if we get 10% of people in that room to say, yes, I can take more ownership in my life.

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[UNKNOWN]: And what we tell them is what you have to do is surround them.

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[UNKNOWN]: So you have to build up this culture of ownership so strong that the people that are unwilling to take ownership sort of start to weed themselves out.

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[UNKNOWN]: They sort of

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[UNKNOWN]: feel like they're not connected to the group, they're outside, they're the outsider, because the more they push against it, the more the people around them are compensating by taking more and more ownership.

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[UNKNOWN]: And those problems are starting to get solved with or without them.

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[UNKNOWN]: And I think this is the case in this particular organization.

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[UNKNOWN]: It wasn't just one.

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[UNKNOWN]: Multiple people in the organization were excited about these principles and the one that continue to push back just sort of started to get ostracized from the group a little bit.

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[UNKNOWN]: Yeah, that is, and again, if you go in attack people, they're not going to be, they're not going to change your mind, could you attack them?

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[UNKNOWN]: That's just not the way the world works.

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[UNKNOWN]: And I say this all the time about like the person, the talking head personalities, the either extreme conservative or extreme liberal type of talking head personalities.

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[UNKNOWN]: Like how many people has that extreme conservative person converted to conservatism?

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[UNKNOWN]: The answer is probably zero and how many people has this left wing talking head super crazy liberal person converted to that the answer is probably zero.

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[UNKNOWN]: Now, each group has their own big giant audiences, but all those audiences always already think the way that they think or they at least lean in that direction and they go, oh yeah, oh yeah.

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[UNKNOWN]: So you just get a bunch of cheerleaders, but you don't actually change anybody's mind.

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[UNKNOWN]: And by the way, each of those groups, what they do as their strategy is attack the other ones.

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[UNKNOWN]: So this being idea that you're just going to attack people and then they're going to go, oh, wow.

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[UNKNOWN]: You know, if you came to me and said, hey, Jockel, this is stupid plan.

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[UNKNOWN]: I don't go, oh, thank you so much for pointing me out, pointing that out to me.

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[UNKNOWN]: No, I say, well, I'll just, you come up with a better plan and all of a sudden we have problems.

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[UNKNOWN]: So the idea in military terms,

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[UNKNOWN]: is, you know, it's like bypassing, you might bypass an area of terrain that's too hard to take or it's too well-defended.

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[UNKNOWN]: And what you ultimately do is you envelop it, which means you surround it.

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[UNKNOWN]: And then once it's surrounded, well now they're kind of cut off, like you said, you're kind of isolated.

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[UNKNOWN]: And those people either surrender and they go, you know what?

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[UNKNOWN]: Okay, I see it.

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[UNKNOWN]: Or they leave, right?

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[UNKNOWN]: They leave the company.

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[UNKNOWN]: They self-select out.

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[UNKNOWN]: which I would say that's usually, well if that happens it's going to be a good thing because that person is too egotistical and too stuck in their ways and they're not going to be progressive in their mindset so it's going to be a problem.

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[UNKNOWN]: So surrounding people and listen that doesn't mean you can't have conversations with them.

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[UNKNOWN]: Because by the way, one of the easiest conversations to have with someone is, well, oh, Jamie, you don't like extreme ownership.

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[UNKNOWN]: Cool.

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[UNKNOWN]: What do you think we should do?

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[UNKNOWN]: Play me each other, like point fingers at each other.

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[UNKNOWN]: Is that what we should be doing?

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[UNKNOWN]: It's like, no, no, no, that's not what we should be doing at all.

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[UNKNOWN]: What we should be doing is, oh well, I mean, it's just to me.

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[UNKNOWN]: It's just like, I'm going to take responsibility if something goes wrong.

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[UNKNOWN]: I'm going to try and get my team to do the best to fix it.

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[UNKNOWN]: Does that sound bad?

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[UNKNOWN]: No one thinks it.

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[UNKNOWN]: Just like no one thinks cover move is bad.

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[UNKNOWN]: No one thinks simplifying things is bad.

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[UNKNOWN]: No one thinks prioritize next to you is bad.

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[UNKNOWN]: No one thinks decentralized command is bad unless you're a tyrant.

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[UNKNOWN]: But so having those conversations is okay, but also just beating the door down with someone is generally speaking, not the smartest approach when interacting with other people.

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[UNKNOWN]: Yeah, I think the resistance, oftentimes when I think about the people that resist extreme ownership and the people we've met that just have this wall up of nope, this isn't for me, doesn't come from a place of understanding what exactly we teach.

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[UNKNOWN]: It comes from whatever it is they've made up in their mind of this military combat type of principles and then what they start to see around them is people actually applying the principles.

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[UNKNOWN]: And if you take away the language and the image of Jaco and the extreme ownership,

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[UNKNOWN]: vernacular all of a sudden you get just people that are saying hey I'm going to prioritize building relationships I'm going to simplify plans and communicate more effectively.

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[UNKNOWN]: I'm going to be to touch my emotions and my ego so I can make good decisions I'm going to empower my people to lead and without all of the language we use people can

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[UNKNOWN]: For the most part, you have the one-offs, but for the most part, they start to see this as, this is an opportunity for me to solve a problem, and I should probably just get on board.

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[UNKNOWN]: I think we just have to sometimes separate the image they have in their mind of what extreme ownership is, for them to see it in action and start to see the people around them.

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[UNKNOWN]: And maybe they self-select, maybe they self-select out, maybe they actually see that as, okay, I see now a path tomato apply these principles a little more effectively.

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[UNKNOWN]: Yeah, and we have this in the notes to talk later about, but yeah, the joccal caricature, which is well deserved.

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[UNKNOWN]: It's well deserved.

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[UNKNOWN]: The joccal caricature is well deserved, but it's also not very realistic.

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[UNKNOWN]: It's partially realistic, but it's one side of the story.

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[UNKNOWN]: And same thing with the stereotypical military leadership.

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[UNKNOWN]: Well deserved, reputation, but not the real, not the real actual, what military leadership should be.

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[UNKNOWN]: So, okay, that's the first kind of resistance guard.

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[UNKNOWN]: I was going to say in the case of this case study, though, that individual started to change their perspective when they saw that as they were growing, so this particular company was growing at a rapid pace through acquisitions and mergers, and what typically happens in those instances is that you acquire a business and people freak out.

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[UNKNOWN]: And you have people leaving constantly, you have a culture shift, you're trying to get people onboarded to new processes.

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[UNKNOWN]: And it just creates a lot of chaos for the company that's now being acquired.

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[UNKNOWN]: And this company decided that they wanted to build their culture around ownership.

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[UNKNOWN]: So part of that acquisition was we're going to show them right out the gate.

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[UNKNOWN]: We're here to invest in them.

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[UNKNOWN]: And they would do a field training exercise typically within the first one to three months.

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[UNKNOWN]: So those individuals that are now feeling a little nervous about joining this bigger company,

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[UNKNOWN]: They're going and doing this awesome team building experience, this leadership exercise, and getting a chance to see these principles in action.

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[UNKNOWN]: They feel more connected to the parent company.

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[UNKNOWN]: For most of these companies, which are mom and pop organizations, they haven't been invested in that way ever.

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[UNKNOWN]: So they're feeling this sense of, man, this company is really taking time to invest in me and my leadership.

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[UNKNOWN]: And so the individual that was

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[UNKNOWN]: really resistant towards this.

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[UNKNOWN]: What he saw was the transition in these acquisitions and mergers were going so much smoother than any other company he'd been a part of before.

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[UNKNOWN]: So the resistance he had started to break down as he started to see the impact of people saying, okay, I'm ready to take ownership and this is helping us with this really difficult transition.

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[UNKNOWN]: And this was our, that was their business model.

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[UNKNOWN]: And so he sort of turned the tide and got on board as he started to see and practice.

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[UNKNOWN]: Yeah, the idea of merging cultures, which is something that happens anytime with so many business out there that are doing acquisitions or merging companies, and you're going to have cultures that come together, and those cultures are not going to be the same exact thing when you get together.

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[UNKNOWN]: It's just not going to happen.

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[UNKNOWN]: And you know, we obviously dealt with this a lot in the military, not only the culture of hey, the seal teams versus the big navy, the seal teams versus the army, the seal teams versus the Marine Corps.

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[UNKNOWN]: And then on top of that, you go to a host nation, it's the seal teams, and the Iraqis, it's the seal teams, and the Singaporeans, it's the seal teams, and the tiny navy seals, it's the seal teams, and the Egyptians, like you're working with all these different people with all these different cultures.

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[UNKNOWN]: And so you have to learn, like, okay, so what do you do there?

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[UNKNOWN]: What do you do?

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[UNKNOWN]: And one of the most important things at pieces of advice that I give is, of course, goes back to having an open mind.

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[UNKNOWN]: And when you start working with other people that have different cultures than yours,

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[UNKNOWN]: Instead of saying, hey, this is the culture now.

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[UNKNOWN]: I'm going to dictate the culture to you.

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[UNKNOWN]: That's not going to work out.

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[UNKNOWN]: You're going to get that resistance that I talked about when you attack somebody.

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[UNKNOWN]: If I attack your culture, you are going to get defensive.

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[UNKNOWN]: That's the way it is.

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[UNKNOWN]: But if I ask you questions about your culture and why you do things a certain way, and there's going to be parts of your culture that I have to say, oh, you know what?

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[UNKNOWN]: I like that.

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[UNKNOWN]: I like the way that you do that more than the way it is in our culture and our company.

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[UNKNOWN]: Oh, you do this.

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[UNKNOWN]: You have, you know, Fridays where you, you have pizza parties to me that seems a little bit efficient.

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[UNKNOWN]: Oh, but you've tracked over the past three years that you get people that stay a lot later in the evening because they all had a good time at lunch and they get more productive.

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[UNKNOWN]: Okay, cool.

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[UNKNOWN]: That makes sense to me.

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[UNKNOWN]: So, so bringing in parts of different cultures is what creates a stronger culture in the long run.

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[UNKNOWN]: But a lot of times people just think,

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[UNKNOWN]: Oh, we're buying, I'm buying your company, Jamie.

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[UNKNOWN]: Here's your new culture.

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[UNKNOWN]: I'm going to tell you right now that does not go over well.

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[UNKNOWN]: It just proves out of the gate that I don't have an open mind.

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[UNKNOWN]: I'm not listening to, I don't care about you, right?

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[UNKNOWN]: I don't, if I, I'm not allowing you to influence me at all.

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[UNKNOWN]: So those are two components of relationship.

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[UNKNOWN]: I'm not listening to you.

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[UNKNOWN]: That's a third component of relationship.

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[UNKNOWN]: And I'm not treating you with your respect.

16:01.604 --> 16:06.986
[UNKNOWN]: So, right out of the gate, I've failed on four out of the five elements of building a relationship.

16:07.446 --> 16:12.528
[UNKNOWN]: By not going, hey, Jamie, I noticed that you guys come in casual on Fridays, what's that all about?

16:12.888 --> 16:15.809
[UNKNOWN]: Or I noticed that you guys always wear suits when you go to present.

16:15.849 --> 16:16.249
[UNKNOWN]: What's that all?

16:16.289 --> 16:17.010
[UNKNOWN]: Whatever the thing is.

16:18.155 --> 16:23.097
[UNKNOWN]: Instead of me just, just decreeing that it's wrong, and I say, well, why you do it that way?

16:23.597 --> 16:24.337
[UNKNOWN]: Oh, let me listen to you.

16:24.577 --> 16:25.678
[UNKNOWN]: Hey, you know what that kind of makes sense?

16:25.718 --> 16:27.338
[UNKNOWN]: We should maybe we should absorb some of that, too.

16:27.358 --> 16:36.522
[UNKNOWN]: We don't have to necessarily wear suits, but maybe we could, we just figure things out, and then all of a sudden, those instead of rejecting the relationship, all of a sudden, I'm building, and I'm at least moving in the right direction.

16:36.782 --> 16:36.922
[UNKNOWN]: Yeah.

16:37.522 --> 16:38.642
[UNKNOWN]: So, good stuff to think about.

16:40.863 --> 16:56.522
[UNKNOWN]: this uh going to case study number two we got a company that was uh or not a company but like a public service this is uh this person working for the public and let's say water works we'll say that water works

16:57.142 --> 17:05.365
[UNKNOWN]: And this, the director in this company had, or in this organization had less than the podcast, read the books, brought us in.

17:05.785 --> 17:07.305
[UNKNOWN]: We did the trainer trainer program.

17:07.746 --> 17:11.207
[UNKNOWN]: When we did the trainer trainer program, all of the sudden things got more efficient.

17:12.207 --> 17:14.948
[UNKNOWN]: They increased their delivery of service.

17:15.168 --> 17:18.149
[UNKNOWN]: They cut their delivery time like everything got better.

17:19.447 --> 17:22.612
[UNKNOWN]: Um, and eventually they ran a train the train to program with us.

17:22.672 --> 17:28.140
[UNKNOWN]: And so now they have people inside their organization that teach what we teach and they don't need us anymore.

17:28.381 --> 17:31.045
[UNKNOWN]: We still do some check-ins with them to make sure that every thing's going well.

17:31.085 --> 17:34.550
[UNKNOWN]: We still give them some some materials to utilize when they teach.

17:35.291 --> 17:39.974
[UNKNOWN]: their promotional exams now include, you know, extreme ownership principles, which is pretty awesome.

17:41.235 --> 17:54.263
[UNKNOWN]: So it can have a change even in like the public realm inside a company's, but one of the biggest problems that we work with when we work with companies that are part of, you know, public services is a cost money.

17:55.244 --> 17:57.965
[UNKNOWN]: And how do we overcome the cost?

17:59.346 --> 18:09.750
[UNKNOWN]: And one of the things here that we'll talk about is that, you know, you've got to run your budget through like a strict, you know, public budget scrutiny.

18:10.610 --> 18:12.391
[UNKNOWN]: And it's hard.

18:12.931 --> 18:22.735
[UNKNOWN]: Sometimes people, it's very difficult when people have a tight budget to invest in their people because it's very hard to quantify, right?

18:22.775 --> 18:24.075
[UNKNOWN]: It's very hard to quantify.

18:24.415 --> 18:26.396
[UNKNOWN]: Well, we should just get new, what are we talking

18:29.197 --> 18:29.998
[UNKNOWN]: That makes sense, right?

18:30.018 --> 18:32.038
[UNKNOWN]: Everyone goes to, hey, new pipes and new pumps, we should just do that.

18:32.499 --> 18:35.780
[UNKNOWN]: It's very hard to quantify leadership.

18:36.461 --> 18:40.402
[UNKNOWN]: Leadership people have a hard time understanding how impactful it is.

18:40.742 --> 18:42.563
[UNKNOWN]: Of course, we don't have a hard time because we see it over and over again.

18:43.164 --> 18:50.407
[UNKNOWN]: But what are some of the ways to overcome the high cost of what we do in four leaders?

18:51.270 --> 19:00.352
[UNKNOWN]: Well, I think the point you're making is really valid because I have had this conversation countless times with clients who are coming to me and asking, what does the return on investment for leadership development?

19:00.872 --> 19:03.593
[UNKNOWN]: And that answer is very hard to quantify.

19:03.633 --> 19:19.317
[UNKNOWN]: It's very hard to explain, except for the dozens and dozens, probably hundreds at this points of clients that we have seen the uptick and what matters to them, the metrics that matter to them, increase as a result of investing in their people and delivering

19:21.337 --> 19:24.598
[UNKNOWN]: So we know the measurements exist, and we can see it.

19:24.898 --> 19:31.060
[UNKNOWN]: Yeah, and I said this all the time, you know, this happened for the first time, I don't know, probably 10 years ago when a client was asking, what's the ROI in this going to be?

19:31.140 --> 19:33.081
[UNKNOWN]: And I said, well, what metrics do you measure?

19:33.401 --> 19:37.302
[UNKNOWN]: And they said, oh, you know, cost to produce, you know, whatever this and that.

19:37.362 --> 19:39.023
[UNKNOWN]: And I said, cool, all those things will get better.

19:40.063 --> 19:47.349
[UNKNOWN]: and they're kind of looking at me because I didn't have a spreadsheet and I wasn't, you know, going to look at their their cogs of what they're, no, I was going to look at any of that.

19:47.729 --> 19:55.815
[UNKNOWN]: I'm telling you, if whatever it is that you are measuring success by inside your organization, it will improve when your leadership gets better.

19:56.075 --> 19:57.096
[UNKNOWN]: That's the way it works.

19:57.516 --> 20:01.699
[UNKNOWN]: That's why we say all the problems, all problems or leadership problems, because whether it's your,

20:02.760 --> 20:03.861
[UNKNOWN]: upside down on your P&L.

20:04.302 --> 20:05.323
[UNKNOWN]: That's a leadership problem.

20:05.463 --> 20:12.711
[UNKNOWN]: Sure you can blame accounting and you can blame either there's all kinds of things you can blame but it's a leadership problem because a good leader's gonna say hold on a second we'll be spending on how we what are we bringing in.

20:13.152 --> 20:14.133
[UNKNOWN]: That's what a good leader's gonna do.

20:14.714 --> 20:19.039
[UNKNOWN]: If it's if you have trouble with turnover right you got you're losing people you got

20:21.605 --> 20:22.786
[UNKNOWN]: You could say, oh, that's an HR problem.

20:22.946 --> 20:24.127
[UNKNOWN]: That's a leadership problem.

20:24.747 --> 20:27.389
[UNKNOWN]: And sure HR is part of leadership, but it is a leadership problem.

20:27.649 --> 20:29.911
[UNKNOWN]: And that is leadership is what we'll get that problem solved.

20:30.211 --> 20:35.215
[UNKNOWN]: If you have safety issues, you could say, well, we got the wrong kind of equipment.

20:35.555 --> 20:38.077
[UNKNOWN]: The fact that you have the wrong kind of equipment is a leadership problem.

20:38.578 --> 20:40.259
[UNKNOWN]: So all problems are leadership problems.

20:40.279 --> 20:44.622
[UNKNOWN]: So if you want to improve in any metric, then what you need to do is improve your leadership.

20:45.102 --> 20:50.927
[UNKNOWN]: So that's what and put people think is people think, well, Jamie, if I promote you to a leadership position, now you know how to lead.

20:51.607 --> 20:52.628
[UNKNOWN]: No, that's not true.

20:52.648 --> 20:53.649
[UNKNOWN]: It's not true in the military.

20:53.669 --> 20:55.490
[UNKNOWN]: It's not, it's not true anywhere.

20:56.151 --> 21:04.858
[UNKNOWN]: That's why McDonald's sends their managers to Hamburger University for six months to learn how to manage and lead in that store.

21:05.538 --> 21:07.600
[UNKNOWN]: McDonald's making burgers and fries.

21:08.000 --> 21:09.141
[UNKNOWN]: They have leadership training.

21:10.410 --> 21:23.468
[UNKNOWN]: And yet you think in whatever organization you're in that, oh, well, we can just promote someone and since that person was a good plumber or since that person was a good salesman or since that person was a good technician on the job site, they're ready to lead now.

21:23.809 --> 21:24.049
[UNKNOWN]: Nope.

21:24.469 --> 21:26.512
[UNKNOWN]: It's being a plumber is radically different.

21:27.213 --> 21:28.274
[UNKNOWN]: from being a leader.

21:28.855 --> 21:39.665
[UNKNOWN]: And so when you put a plumber that's never been in charge of anyone before, in charge of people, and you don't give them the skills, it's the same thing that's putting them on a job to install a toilet and they don't know what they're doing.

21:40.025 --> 21:40.626
[UNKNOWN]: You wouldn't do that.

21:40.706 --> 21:41.607
[UNKNOWN]: You'd have shit everywhere.

21:42.547 --> 21:44.209
[UNKNOWN]: It's the same thing when you put them in a leadership position.

21:44.569 --> 21:46.591
[UNKNOWN]: If you don't give them a training, you're going to have shit everywhere.

21:46.611 --> 21:47.272
[UNKNOWN]: It's not going to be good.

21:47.897 --> 21:52.678
[UNKNOWN]: Yeah, but you and I know that, the problem is so many companies do not prioritize leadership development.

21:52.738 --> 21:56.959
[UNKNOWN]: When times get tough and budgets are tight, it's the first thing to go off the piano.

21:57.499 --> 22:03.721
[UNKNOWN]: And it sucks for their people because I have talked to dozens of clients who were in that exact position.

22:03.841 --> 22:04.981
[UNKNOWN]: I was the best in my job.

22:05.001 --> 22:05.702
[UNKNOWN]: I got promoted.

22:05.802 --> 22:07.482
[UNKNOWN]: I wasn't ready and I screwed it up.

22:07.982 --> 22:14.864
[UNKNOWN]: And think about all the time and wasted money and effort that went into that effort, as opposed to investing in your people before you put them in a position to lead.

22:15.344 --> 22:23.966
[UNKNOWN]: So it's very difficult for us to explain to clients the value of leadership development and there's few clients out there who understand that and are actively seeking ways to invest.

22:23.986 --> 22:32.068
[UNKNOWN]: So to your earlier question of how do you manage this when you do have type budgets or things are going through a very specific budget process to get approval.

22:32.668 --> 22:42.091
[UNKNOWN]: Oftentimes I remember early at my time at Ashland Front I used to say this to clients like hey this isn't a great sales pitch but we're okay if you don't sign up for the six-month 12-month program.

22:42.671 --> 22:43.972
[UNKNOWN]: let's start with one thing.

22:44.072 --> 22:46.213
[UNKNOWN]: Let's start with a virtual session if that's all you can afford.

22:46.253 --> 22:47.793
[UNKNOWN]: Let's start with an on-site workshop.

22:47.813 --> 22:50.574
[UNKNOWN]: That's brilliant if we could do it half day or a full day with your team.

22:50.674 --> 22:58.938
[UNKNOWN]: And if you can't afford those, let me give you a slew of free resources and things available to you to help you start implementing this within your organization.

22:59.358 --> 23:16.823
[UNKNOWN]: And the reason why I would always start with one thing as opposed to trying to get people to sign up for this big package deal is because I knew that if we could do one thing with them they would create enough buy in and they could see enough of that potential ROI to say, okay, maybe we can actually lead up the chain and try to get some more funding here or.

23:17.724 --> 23:21.227
[UNKNOWN]: Let's build this out, step by step, as opposed to trying to do it all at once.

23:21.588 --> 23:25.292
[UNKNOWN]: That's been really effective with a lot of clients of, hey, you don't have the budget now.

23:25.352 --> 23:30.578
[UNKNOWN]: Let's build in enough excitement around us and buy in, that your leadership is going to say, okay, what's going on over here?

23:30.598 --> 23:33.241
[UNKNOWN]: Let's dedicate a little more funding to this.

23:33.561 --> 23:34.923
[UNKNOWN]: And that's worked in almost every case.

23:35.423 --> 23:36.584
[UNKNOWN]: Yeah, for sure.

23:37.384 --> 23:43.188
[UNKNOWN]: There's so many kind of low cost ways that you can start this process inside your organization.

23:43.688 --> 23:49.352
[UNKNOWN]: I mean, you can probably, the problem with the cheapest would be to go to the library and get a copy of extreme ownership.

23:49.592 --> 23:50.393
[UNKNOWN]: Right.

23:50.573 --> 23:51.173
[UNKNOWN]: And there you go.

23:51.213 --> 23:52.074
[UNKNOWN]: You can start that off.

23:52.094 --> 23:53.935
[UNKNOWN]: You can the cheapest is your podcast.

23:54.055 --> 23:54.956
[UNKNOWN]: Podcast is free.

23:55.996 --> 23:57.317
[UNKNOWN]: That's a great way to start it too.

23:57.997 --> 24:01.840
[UNKNOWN]: And that's, and then once you start getting a little bit of traction,

24:02.160 --> 24:25.773
[UNKNOWN]: things pick up and then other people see the effectiveness of it and you know even with this particular case of this public service company it's like oh yeah when they start seeing their costs go down and the service increase they go oh okay where did this come from oh it came from training our leaders and that kind of ties into the third case study here well there is a manufacturer and I think they're making auto parts.

24:26.333 --> 24:35.197
[UNKNOWN]: And this particular individual had left a career as a, you know, working in an auto manufacturing shop.

24:36.137 --> 24:55.065
[UNKNOWN]: And he started his own, started his own little shop and he had read EO and then he attended the monster and he started to build relationships with bigger manufacturers and he built very critical relationships with suppliers, which started bringing his team to the FTX, got more contracts,

24:55.885 --> 25:09.274
[UNKNOWN]: And he, you know, then had the material to make the contracts happen because he had built relationships with the material suppliers and then brought, you know, any F to train a whole staff of 200 people and now they are really doing well.

25:11.415 --> 25:18.478
[UNKNOWN]: that goes back to the same thing is we work with a lot of companies that they don't have a big budget, you know, they're trying to grow.

25:18.878 --> 25:23.200
[UNKNOWN]: And when you're trying to grow a company, you're not sitting on a bunch of money, just not the way it works.

25:23.220 --> 25:25.762
[UNKNOWN]: You're going to reinvent that money back into the company.

25:26.542 --> 25:28.203
[UNKNOWN]: And again, okay, how much of that?

25:28.683 --> 25:31.684
[UNKNOWN]: It would be ideal if you could events invest a bunch of it back into leadership.

25:31.784 --> 25:33.985
[UNKNOWN]: But sometimes like, no, no, we got to make payroll.

25:34.145 --> 25:35.746
[UNKNOWN]: Oh, no, we got to buy the material for the next job.

25:35.806 --> 25:36.927
[UNKNOWN]: That's a reality of life.

25:37.748 --> 25:41.228
[UNKNOWN]: But luckily, we do have things like the books, the podcast.

25:42.061 --> 25:57.908
[UNKNOWN]: The academy, the online training academy, like that's not an expensive investment at all for your team and yet it is so effective in teaching these principles and then people have something that can tie back to you on a weekly basis.

25:57.928 --> 25:58.809
[UNKNOWN]: You're getting together.

25:59.089 --> 26:07.873
[UNKNOWN]: You're making sure that you're staying on the path because everyone, everyone resorts back to their instincts.

26:08.873 --> 26:36.530
[UNKNOWN]: after a short period of time, and it takes some serious time and effort to change your instincts, which I think we're going to talk about as well, changing your instincts to where you actually start to think and let the logical extreme ownership part of your brain run things instead of your motion and your logic run things, which we were actually talking about before we hit record, is we've all got that voice in our head of our ego and our emotions that is ready just to ruin everything.

26:37.190 --> 26:42.856
[UNKNOWN]: and think it's right while doing it, and you can't let that voice out.

26:44.117 --> 26:56.930
[UNKNOWN]: If you want to let it out, you can go into a soundproof booth somewhere, and you can go in yellow and scream about how dumb everyone else is, and how smart you are, and how you deserve to be in control, you can do that.

26:56.990 --> 26:57.751
[UNKNOWN]: You can go in that little thing.

26:57.891 --> 26:58.992
[UNKNOWN]: They have raid rooms.

26:59.032 --> 27:04.556
[UNKNOWN]: You could go in there, just make all the excuses you want, rage out and then leave and do the actual thing.

27:04.656 --> 27:12.822
[UNKNOWN]: And then go out and run the filter so that you're not saying dumb stuff and you're not attacking people and you're actually building relationships.

27:13.382 --> 27:21.548
[UNKNOWN]: So those are good ways when you start out with a company to utilize these principles and at a very low cost.

27:22.008 --> 27:26.211
[UNKNOWN]: Yeah, echelon front does a lot of emphasis on value.

27:26.491 --> 27:38.239
[UNKNOWN]: So we really try to put enough out there in the world for the clients and the individuals who can't afford us or who don't have the budget to bring us in or for individuals who maybe don't have support with their leadership, how do I learn these principles?

27:38.860 --> 27:43.563
[UNKNOWN]: And one of the most common things we hear from our clients is, hey, we don't want this to be a flavor of the week.

27:44.083 --> 27:48.885
[UNKNOWN]: And oftentimes we're coming in after they've had other companies who have become the flavor of the week.

27:49.285 --> 27:51.686
[UNKNOWN]: And so we try to connect this back to what are your values.

27:51.746 --> 27:53.847
[UNKNOWN]: Sometimes clients say, hey, here's our five values.

27:54.128 --> 27:55.508
[UNKNOWN]: We'll map those to our principles.

27:55.588 --> 27:57.549
[UNKNOWN]: Let's make sure that this is ingrained in your culture.

27:57.589 --> 27:59.590
[UNKNOWN]: We'll change some of the ways we talk about it to fit.

28:00.010 --> 28:00.671
[UNKNOWN]: your value.

28:00.731 --> 28:19.822
[UNKNOWN]: So what we leave here, you can actually sustain it, and that's whether it's through training with us or the Academy or the implementation program, which is one of our fastest growing options, because it's scalable, it's cost effective, and it's essentially like a book club that you can go and do with your people, and you can sustain that for 12 months, and then start back over with dichotomy leadership.

28:19.882 --> 28:23.764
[UNKNOWN]: And you've got another year of training, I think need to lead us coming out in a month.

28:24.125 --> 28:25.846
[UNKNOWN]: So now you've got three years of training that

28:28.407 --> 28:35.031
[UNKNOWN]: you got access to the content to ensure it's not flavor of the week and your people are constantly getting an opportunity to apply these principles effectively.

28:35.492 --> 28:44.457
[UNKNOWN]: You have done plenty of events over the years where either the company, like I remember this probably happened for the first time, probably like six or seven years ago.

28:44.857 --> 28:53.283
[UNKNOWN]: This construction company, they'd been doing this big project and they were way off and they brought in a new leader and the new leader was like an

28:55.464 --> 28:58.385
[UNKNOWN]: And, of course, they were way over time and way over budget.

28:58.445 --> 29:06.289
[UNKNOWN]: He had no money to do anything, but he, like, out of his own pocket, bought books for, like, the 12th member of the... Senior People.

29:07.109 --> 29:11.131
[UNKNOWN]: And they turned that thing around, they got it back on timeline.

29:11.151 --> 29:15.853
[UNKNOWN]: They were still a little bit late, but they recovered millions of dollars worth of lost time.

29:16.374 --> 29:17.414
[UNKNOWN]: And then finished the project.

29:17.434 --> 29:18.895
[UNKNOWN]: And I actually went out there and spoke.

29:19.575 --> 29:21.036
[UNKNOWN]: as the project was completed.

29:21.056 --> 29:26.939
[UNKNOWN]: Like I spoke in this brand new facility, you know, $500 million place.

29:27.759 --> 29:31.801
[UNKNOWN]: And I spoke and I was kind of congratulating them because they had done it.

29:32.601 --> 29:38.844
[UNKNOWN]: And this happens a lot too at Ashland Front where I'll come in maybe halfway through a project or at the completion.

29:38.864 --> 29:43.367
[UNKNOWN]: Sometimes I do the beginning, but my point being just like in the warrior kid books,

29:44.247 --> 29:50.831
[UNKNOWN]: At the end of the Warrior Kid books, Uncle Jake Leaves, and Mark is like, hey, but who's going to help me?

29:51.172 --> 29:53.053
[UNKNOWN]: And Uncle Jake says, you know what you got to do.

29:54.114 --> 29:54.614
[UNKNOWN]: You got this.

29:55.214 --> 29:59.517
[UNKNOWN]: And so when people pick up the mantle of extreme ownership, they really can't carry it.

29:59.557 --> 30:00.738
[UNKNOWN]: Now again, you have to be careful.

30:00.758 --> 30:06.021
[UNKNOWN]: And we have plenty of examples where someone doesn't pick up the mantle of extreme ownership.

30:06.041 --> 30:08.263
[UNKNOWN]: They pick up the hammer of extreme ownership.

30:08.743 --> 30:22.154
[UNKNOWN]: Or the shotgun of extreme ownership or the bazooka of extreme ownership or the flamethrower of extreme ownership And what they do with that is they just kill everyone around them They just aim it at everybody and shoot them in the face with extreme ownership.

30:22.214 --> 30:24.816
[UNKNOWN]: You need to take ownership You need to take ownership.

30:25.096 --> 30:26.157
[UNKNOWN]: It's like Oprah Winfrey.

30:26.177 --> 30:27.058
[UNKNOWN]: You need you get a car.

30:27.078 --> 30:27.538
[UNKNOWN]: You get a car.

30:27.578 --> 30:31.541
[UNKNOWN]: No, it's like you need to take ownership You need to take ownership of you and that does not work.

30:32.502 --> 30:33.283
[UNKNOWN]: It does not work

30:33.948 --> 30:41.454
[UNKNOWN]: I think it's important, though, as we talk about these case studies to realize that this wasn't echelon front necessarily going in and making the changes in these organizations.

30:41.855 --> 30:50.702
[UNKNOWN]: We're providing the leadership development, the principles, to do it, but it took leaders in the organization to, as you just said, pick up the mantle to actually say, okay, we're going to go apply it.

30:50.722 --> 30:52.744
[UNKNOWN]: It doesn't work if they don't actually do the work.

30:52.824 --> 30:57.768
[UNKNOWN]: So, as much as we talk about what we went in here and the client succeeded,

30:58.148 --> 31:08.435
[UNKNOWN]: So much of that success is, in fact, nearly all of it outside of us just coming on site and saying, here's some things we've learned and we want to teach them to you was the client saying, all right, we're going to take this and run with it.

31:08.455 --> 31:09.595
[UNKNOWN]: We're going to do this effectively.

31:09.836 --> 31:10.216
[UNKNOWN]: For sure.

31:10.256 --> 31:19.482
[UNKNOWN]: Yeah, that, that, that guy had no money to spend on echelon fun and he just, he just got it done with, with probably a dozen books that he bought or whatever the case may be.

31:19.842 --> 31:20.963
[UNKNOWN]: Yeah, absolutely.

31:20.983 --> 31:23.904
[UNKNOWN]: I think we also helped him out on the price because he was very clear.

31:23.964 --> 31:25.145
[UNKNOWN]: This was out of his own pocket.

31:25.205 --> 31:26.086
[UNKNOWN]: I think we helped him up.

31:26.726 --> 31:36.630
[UNKNOWN]: So, you're right, and to think that, you know, you're going to be able to hire echelon front and we're going to become your leaders, no, that's not what we're doing.

31:37.091 --> 31:42.353
[UNKNOWN]: We're going to come and teach people how to lead, that's what we do, and we're good at it.

31:42.693 --> 31:44.894
[UNKNOWN]: And when people learn how to lead, they're going to be able to pick up that man.

31:44.914 --> 31:45.774
[UNKNOWN]: They're going to be able to run with it.

31:45.794 --> 31:51.777
[UNKNOWN]: They're going to be able to learn to build relationships, cover and move, you know, keep things simple, prioritize next to GCN, so they're going to learn all that stuff.

31:52.717 --> 31:53.618
[UNKNOWN]: But those are skills.

31:54.458 --> 32:10.088
[UNKNOWN]: They really truly are skills to have the naivety to think that to think that someone is born with the leadership skills That are going to make them effective on leading a team of five ten a thousand ten thousand people It's so wrong.

32:10.488 --> 32:18.453
[UNKNOWN]: It's so wrong and you just got to rate realize that just like you wouldn't put a plumber on a job without teaching him how to

32:22.155 --> 32:36.623
[UNKNOWN]: and put them in a position where they've got to prioritize an execute where they've got to establish the mission and have decentralized command and that's trained their support leaders to kid how how can you expect that you cannot expect that so please don't.

32:37.462 --> 32:50.496
[UNKNOWN]: I'm doing some interviews for a project we're working on called the front line leader make a mix of difference and it's been awesome because there's so many running themes and one particular story was actually in the first case study we talked about that construction company.

32:51.117 --> 32:52.719
[UNKNOWN]: The individual that I'm interviewing

32:53.179 --> 32:59.983
[UNKNOWN]: told his story and what's really cool is a cool story of him taking ownership but also him having enough humility because essentially he was that guy.

33:00.423 --> 33:01.484
[UNKNOWN]: He was good at his job.

33:01.704 --> 33:02.425
[UNKNOWN]: He got promoted.

33:02.685 --> 33:06.767
[UNKNOWN]: He got promoted to a pretty big leadership role, big responsibility and he bombed it.

33:07.227 --> 33:07.828
[UNKNOWN]: It was bad.

33:08.008 --> 33:09.088
[UNKNOWN]: His people were unhappy.

33:09.369 --> 33:10.409
[UNKNOWN]: He was too emotional.

33:10.449 --> 33:11.490
[UNKNOWN]: He didn't know what he was doing.

33:11.970 --> 33:15.111
[UNKNOWN]: And he essentially was demoted, told him he was going to get demoted.

33:15.171 --> 33:16.692
[UNKNOWN]: They were going to put someone else in this role.

33:17.372 --> 33:30.057
[UNKNOWN]: And he chose in that moment because he had learned about these principles and realized that he needed to take ownership of this problem, that he was going to have enough humility to take the emotion and to work his way back up.

33:30.237 --> 33:31.618
[UNKNOWN]: And the next time around, he

33:31.878 --> 33:47.161
[UNKNOWN]: He invested in applying these principles and really getting good at the leading component, keeping his ego in check, delegating to people, building relationships that when the opportunity came back around to step in that leadership role, he was ready and now he's killing it in this leadership position.

33:47.181 --> 33:56.163
[UNKNOWN]: It's awesome to see people kind of go through the exposure of extreme ownership and get to the other side where they can see the actual outcome of what happens when you take ownership.

33:56.615 --> 34:13.521
[UNKNOWN]: Yeah, well it's a it's just a it's a cruel world and it's a cruel world because what happens to people when they get promoted into those positions and they they haven't been trained on what to do

34:14.061 --> 34:17.922
[UNKNOWN]: what they're going to do is they're going to behave based on their natural instincts that they have.

34:18.542 --> 34:29.184
[UNKNOWN]: And what I say it's a cruel world is that your natural instincts of what you think you should be doing as a leader most of the time are wrong, most of the time they're wrong.

34:29.885 --> 34:31.865
[UNKNOWN]: And that's a problem.

34:31.905 --> 34:34.386
[UNKNOWN]: It's very similar to jujitsu in that way in that.

34:34.586 --> 34:35.126
[UNKNOWN]: In jujitsu,

34:36.066 --> 34:37.407
[UNKNOWN]: you're fighting instincts.

34:38.228 --> 34:39.008
[UNKNOWN]: Often times are wrong.

34:39.028 --> 34:41.330
[UNKNOWN]: They're not always wrong, but often times they're wrong.

34:41.350 --> 34:45.653
[UNKNOWN]: And if you rely on what your instincts are, they're not going to help you.

34:45.733 --> 34:47.774
[UNKNOWN]: They're actually going to hurt you.

34:48.214 --> 34:49.355
[UNKNOWN]: And it's the same thing with leadership.

34:50.016 --> 34:51.817
[UNKNOWN]: Your instincts are going to be wrong.

34:52.438 --> 34:54.361
[UNKNOWN]: And they're going to cause more problems.

34:54.901 --> 35:06.919
[UNKNOWN]: And that's such a great example because I'm sure if we broke that down and we said, okay, what would the behaviors that you really rocked on your first go around, you know, oh, yeah, your damn

35:06.999 --> 35:07.700
[UNKNOWN]: I'm in charge.

35:07.720 --> 35:09.041
[UNKNOWN]: Hey, this is the way we're doing it.

35:09.081 --> 35:09.682
[UNKNOWN]: Hey, listen to me.

35:09.962 --> 35:18.870
[UNKNOWN]: I came up with a plan And I told you to be and like you can see this and you think that's what you're supposed to you know When you watch TV and a leader walks in the room and starts yelling and screaming, okay?

35:19.210 --> 35:20.291
[UNKNOWN]: That's the way it's supposed to be you.

35:20.311 --> 35:28.219
[UNKNOWN]: You see the the mob boss or the military leader or the the industrialists That's out there cracking heads on the on the floor and you're like hell, yeah

35:28.699 --> 35:33.261
[UNKNOWN]: And it's like, no, those are dramatic, those are dramatic things, and they're not true.

35:33.661 --> 35:41.004
[UNKNOWN]: And I even have this discussion when it comes to like military leadership and people say, we know back in the day, it wasn't like this.

35:41.084 --> 35:43.205
[UNKNOWN]: You know, we tell someone to do something they do it.

35:43.265 --> 35:44.346
[UNKNOWN]: Take, oh, did you see?

35:44.586 --> 35:47.247
[UNKNOWN]: Go watch Band of Brothers and see how that worked out.

35:48.307 --> 35:55.974
[UNKNOWN]: Why did they shoot tyrannical leaders so often in the Vietnam War that they have a name for it?

35:56.394 --> 35:56.594
[UNKNOWN]: Right?

35:56.694 --> 35:59.156
[UNKNOWN]: We're gonna frag our officer because we don't like him.

35:59.897 --> 36:01.458
[UNKNOWN]: Well, did they not like him because he listened to them?

36:01.999 --> 36:03.960
[UNKNOWN]: Did he not like them because he treated them with respect?

36:04.361 --> 36:09.025
[UNKNOWN]: Did he not like them because he came up with because he allowed them to influence how they were gonna do things?

36:09.345 --> 36:13.488
[UNKNOWN]: No, that's not why they literally would kill their officer.

36:14.289 --> 36:21.536
[UNKNOWN]: They'd kill the officer because he didn't listen to him, didn't treat him with respect, didn't allow them to influence him at all, and they cannot stand that.

36:22.357 --> 36:24.639
[UNKNOWN]: And yet, what's the instinct?

36:24.739 --> 36:27.342
[UNKNOWN]: The instinct is, hey, I'm in charge now.

36:27.382 --> 36:29.905
[UNKNOWN]: This is what we're doing, and it's just wrong.

36:30.846 --> 36:31.726
[UNKNOWN]: So you gotta be careful of that.

36:33.828 --> 36:47.455
[UNKNOWN]: This last one of these case studies, this is a healthcare scenario, and in this particular situation, pretty big healthcare organization, bad relationships between the headquarters and the union.

36:48.596 --> 36:52.538
[UNKNOWN]: One manager started using EF, it started to spread throughout the company.

36:53.719 --> 36:59.562
[UNKNOWN]: The whole company eventually adopted it, doing outstanding, but original, one of the

37:01.423 --> 37:15.208
[UNKNOWN]: Point of contact was, well, the original person that kind of ran with it inside the company was was again picked up that not the not the mantle of extreme ownership, but the hammer of extreme ownership and sort of smashing everyone with it.

37:16.169 --> 37:18.010
[UNKNOWN]: And there C-O-O.

37:19.330 --> 37:20.612
[UNKNOWN]: was just not on board.

37:21.032 --> 37:21.853
[UNKNOWN]: Was not on board.

37:22.293 --> 37:27.959
[UNKNOWN]: Didn't, you know, coming from a health care background, very empathetic woman, like, wait a second.

37:27.999 --> 37:32.904
[UNKNOWN]: Who is this guy with a shaved head in here talking about, you know, battle and war?

37:32.944 --> 37:34.245
[UNKNOWN]: This is not what we're doing.

37:34.906 --> 37:37.168
[UNKNOWN]: And so early on, we had to, again,

37:38.710 --> 37:43.816
[UNKNOWN]: interact in a way to allow their COO to say, oh, wait a second.

37:44.497 --> 37:50.905
[UNKNOWN]: There's more to this than I'm seeing right now and you play to pivot a role in kind of conversing through that.

37:51.581 --> 37:55.043
[UNKNOWN]: Well, the original point of contact have great intent.

37:55.283 --> 38:06.448
[UNKNOWN]: He read the books, he was a fan, and you can imagine he's wearing Jack a shirt locker, he's drinking go, he's got the discipline equals freedom flag in his office, he is a champion of the cause.

38:07.189 --> 38:14.612
[UNKNOWN]: And yet he was, he was too extreme, he was going hard on the ownership, he was going hard on discipline, and people sort of were,

38:15.873 --> 38:24.620
[UNKNOWN]: put off by that to say the least, and including his other partners in his C-suite of saying, hey, I don't really know if this military thing is for us, but we know that we want to invest in our people.

38:24.640 --> 38:26.802
[UNKNOWN]: They had a particular group of individuals.

38:26.862 --> 38:31.746
[UNKNOWN]: Their company wide employee engagement surveys were super, super low.

38:32.066 --> 38:38.672
[UNKNOWN]: And so they were looking to take a group of 300 people and put them through a program to see if that would help increase in their employee engagement efforts.

38:39.112 --> 38:54.248
[UNKNOWN]: And so they reach out to Eschlan front because of this gentleman's recommendation, and because of their resistance, they said, okay, you know what, we're going to bring in another company as well, and we're going to essentially do two full-day workshops, one with each company, and then we'll let our people help us decide.

38:54.568 --> 38:56.530
[UNKNOWN]: And I think that was probably leadership's way of just

38:57.251 --> 39:00.793
[UNKNOWN]: hoping that they would bring in this other company and the people would choose that other company.

39:01.193 --> 39:08.236
[UNKNOWN]: And so we got on the conversation with her and talked through the challenges that she was having with this content and this military style.

39:08.876 --> 39:13.318
[UNKNOWN]: And if you remember, we, it was you me and Dave went out and actually did a workshop with them.

39:13.978 --> 39:18.100
[UNKNOWN]: And the other company did their workshop and the end result was that people said, hey, we want ownership.

39:18.120 --> 39:22.862
[UNKNOWN]: And I think what we are able to show them in that initial workshop is we can scale this back as much as you want.

39:23.182 --> 39:25.544
[UNKNOWN]: We have clients where we take out all of our military photos.

39:25.604 --> 39:26.865
[UNKNOWN]: We change some of the vernacular.

39:27.006 --> 39:31.730
[UNKNOWN]: If there is a resistance to what we teach because of the military aspect, cool, we can scale that back.

39:32.110 --> 39:33.612
[UNKNOWN]: And we did that for this organization.

39:33.652 --> 39:43.781
[UNKNOWN]: And so what they got was all of the same principles, all of the same language we use, but with a little bit of a softer touch so that they could see the value of these things work for us in healthcare.

39:43.861 --> 39:46.063
[UNKNOWN]: And I think the end result was that she not only

39:46.743 --> 39:55.706
[UNKNOWN]: got on board, she was a massive champion of the cause, and the end results of the 12-month program was that those 300 people because they were invested in, they now had these leadership skills.

39:56.166 --> 39:58.926
[UNKNOWN]: They're engagement in the organization increasingly.

39:59.106 --> 40:12.410
[UNKNOWN]: And they were happier in the organization, they felt like the organization cared about them, they probably felt generally more in control over their outcome, and that shift was significant from the original survey to the end result of those 300 that went through this program.

40:13.064 --> 40:27.663
[UNKNOWN]: Yeah, the point that you bring up, this is something that we always have to kind of contend with is, well, number one, okay, the caricature of me, which is, again, I am 100% to blame for the character of me.

40:28.304 --> 40:29.986
[UNKNOWN]: I look the way I look.

40:31.087 --> 40:35.650
[UNKNOWN]: I, you know, what gets, what gets clipped, right?

40:35.931 --> 40:45.137
[UNKNOWN]: What gets clipped is when I give some freaking turse answer to some question and someone says, you know I'm having trouble getting up in the morning, what should I do and I say get up and then that's a clip.

40:45.157 --> 40:48.959
[UNKNOWN]: And like, oh, that must be this guy's personality or, you know, whatever.

40:49.019 --> 40:50.641
[UNKNOWN]: There's a million of those little things out there.

40:50.681 --> 40:58.446
[UNKNOWN]: You did, you did not help us out at echelon front early on because one of your first major public appearances of you doing a speech was your TED talk.

40:58.486 --> 40:59.407
[UNKNOWN]: Yeah, I remember.

41:00.147 --> 41:01.770
[UNKNOWN]: I had to manage with clients all the time.

41:01.810 --> 41:03.172
[UNKNOWN]: Like, don't watch the Ted Talk that.

41:03.252 --> 41:06.738
[UNKNOWN]: If that's the only clip you see, you are so intense.

41:07.179 --> 41:11.166
[UNKNOWN]: And it really didn't show, like, your funny side, your humor side, that the,

41:12.501 --> 41:20.546
[UNKNOWN]: the real Jaco and so I used to have to come at that all the time by sending other clips of like don't watch Ted Talk because you're going to get a different idea of what Jaco is going to do on stage.

41:20.586 --> 41:20.886
[UNKNOWN]: Yeah.

41:22.266 --> 41:24.528
[UNKNOWN]: Yeah, the Ted Talk is hard.

41:24.848 --> 41:27.870
[UNKNOWN]: You know, and even I watch it now and how I'm what year was that?

41:27.890 --> 41:28.370
[UNKNOWN]: Maybe like 2016.

41:28.390 --> 41:29.210
[UNKNOWN]: 2016, yeah.

41:29.310 --> 41:30.591
[UNKNOWN]: 2017, like somewhere.

41:30.731 --> 41:31.412
[UNKNOWN]: It was great.

41:31.552 --> 41:32.132
[UNKNOWN]: Yeah, yeah, for sure.

41:32.452 --> 41:38.837
[UNKNOWN]: But it's not not even close to a keynote you would give as part of an initial kickoff with a client.

41:38.917 --> 41:39.557
[UNKNOWN]: Not even close.

41:39.637 --> 41:41.559
[UNKNOWN]: It's it's so less much less intent.

41:41.599 --> 41:44.141
[UNKNOWN]: You have a lot more fun on stage with the audience.

41:44.541 --> 41:45.141
[UNKNOWN]: It's just different.

41:45.161 --> 41:45.341
[UNKNOWN]: Yeah.

41:45.401 --> 41:51.926
[UNKNOWN]: Well, that's, you know, 13 minutes talking about war and combat and a very, very intense situation.

41:51.946 --> 41:52.727
[UNKNOWN]: A very intense lesson.

41:52.747 --> 41:54.808
[UNKNOWN]: So I'm just like, yep, it's not.

41:55.008 --> 41:56.609
[UNKNOWN]: And the other thing is is like,

41:57.950 --> 42:15.916
[UNKNOWN]: It's not like I was backstage like hyping myself up like you're gonna be intense now Like no, that's I'm talking about that kind of stuff and that is very serious and that's the way I am when I talk about that And then, but yeah, of course, there's all kinds of I mean leadership is comical It's got a bunch of funny things that happen.

42:15.956 --> 42:17.257
[UNKNOWN]: It's it's lighthearted.

42:17.297 --> 42:17.777
[UNKNOWN]: It's heavy.

42:17.797 --> 42:25.580
[UNKNOWN]: It's all those different things and So for people to kind of get through that and I mean I still have people

42:26.560 --> 42:40.395
[UNKNOWN]: You know, uh, talk to me and they say we so so you're married and I'm like yeah I've been married for 30 years, you know, we're like I can't believe you have kids I had someone say that to me the other night and you're so close with your kids Which is crazy in your wife.

42:40.895 --> 42:42.457
[UNKNOWN]: I know I can't believe you have kids.

42:42.497 --> 42:42.757
[UNKNOWN]: I'm like

42:43.858 --> 42:48.281
[UNKNOWN]: Yeah, I mean, they they think I was just just sitting like the movie soldier.

42:48.321 --> 42:48.942
[UNKNOWN]: Have you seen that movie?

42:48.962 --> 42:49.362
[UNKNOWN]: I call Charles.

42:49.542 --> 42:49.742
[UNKNOWN]: Yes.

42:49.923 --> 42:50.763
[UNKNOWN]: That's a classic.

42:51.103 --> 42:53.225
[UNKNOWN]: They think I'm sitting on the edge of my rack.

42:54.266 --> 42:58.549
[UNKNOWN]: My bed with my weapon staged waiting for the next call to war.

42:58.829 --> 42:59.650
[UNKNOWN]: That's what they think.

43:00.370 --> 43:02.052
[UNKNOWN]: Oh, yeah, because Carrie sends that all the time.

43:02.632 --> 43:06.355
[UNKNOWN]: Carrie said whenever I'm like, hey, who, hey, who can do this and Carrie just sends the picture of.

43:06.875 --> 43:08.697
[UNKNOWN]: the soldier sitting there waiting for orders.

43:09.859 --> 43:20.192
[UNKNOWN]: Yeah, so so getting through that character and again, I don't I don't help it very much because of the way I look in some of my answers when I get asked off and

43:21.811 --> 43:31.966
[UNKNOWN]: You know, I've always said, if I'm the more annoyed I am, the more the more the better answers you're going to get from me, the more honest.

43:31.986 --> 43:36.592
[UNKNOWN]: No, no, no, the more clipable answers you'll get from me.

43:37.293 --> 43:44.523
[UNKNOWN]: is if I'm annoyed of telling you this thing because otherwise I'm like, well, you know, James, it's a good point, but after like, I'm annoyed, I'm like, no, Jamie, that's dumb.

43:44.543 --> 43:47.547
[UNKNOWN]: That doesn't make sense, you know, and that's kind of what gets clipped.

43:47.988 --> 43:52.854
[UNKNOWN]: There was this one where it was a while ago, and this interview where it was asking me,

43:53.655 --> 44:09.841
[UNKNOWN]: He's like, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no

44:20.305 --> 44:23.706
[UNKNOWN]: So I know that you had to contend with that a lot during the early days.

44:24.226 --> 44:24.986
[UNKNOWN]: We still are.

44:25.106 --> 44:25.786
[UNKNOWN]: Oh, I know.

44:26.106 --> 44:26.526
[UNKNOWN]: You did it.

44:26.606 --> 44:28.867
[UNKNOWN]: We did a live session just like two weeks ago.

44:29.007 --> 44:33.827
[UNKNOWN]: And somebody hit asked you a question on that call and said, Hey, we have, we have a naysayer.

44:34.407 --> 44:36.148
[UNKNOWN]: And you gave him some honest answers.

44:36.248 --> 44:37.808
[UNKNOWN]: And you were like, hey, is he an aceayer?

44:37.868 --> 44:40.028
[UNKNOWN]: Because of the principles or does he just not like me?

44:40.569 --> 44:44.749
[UNKNOWN]: Well, it turns out last week I talked to this client because they're looking to bring us in for the implementation.

44:44.789 --> 44:45.869
[UNKNOWN]: He's like, well, I dug into it.

44:45.969 --> 44:46.810
[UNKNOWN]: And Jacob was right.

44:47.170 --> 44:48.490
[UNKNOWN]: He just doesn't like Jacob.

44:49.190 --> 44:54.012
[UNKNOWN]: Man, if only he could decouple the image of Jaco from what we teach.

44:54.212 --> 44:58.014
[UNKNOWN]: I know on the other side of that, he'd see the value and obviously the principles.

44:58.114 --> 44:59.815
[UNKNOWN]: Yeah, and that's a real thing too.

45:00.075 --> 45:02.636
[UNKNOWN]: I'm going to absolutely rub some people the wrong way.

45:02.676 --> 45:04.317
[UNKNOWN]: They don't like the way I carry myself.

45:04.357 --> 45:05.618
[UNKNOWN]: They don't like the way I look.

45:06.798 --> 45:09.119
[UNKNOWN]: You know, my background, I was in the military for 20 years.

45:09.159 --> 45:10.420
[UNKNOWN]: Some people just don't like that.

45:11.701 --> 45:14.062
[UNKNOWN]: You know, I'm a physical person, you know?

45:14.102 --> 45:17.003
[UNKNOWN]: I'm kind of into fighting and lifting and some people don't like that.

45:17.364 --> 45:19.164
[UNKNOWN]: I'm into working out, some people don't like that.

45:19.485 --> 45:23.787
[UNKNOWN]: So there's all these reasons where I, you could say, oh, I don't like this guy.

45:24.427 --> 45:27.068
[UNKNOWN]: And that's, you know, that's a bummer.

45:27.109 --> 45:30.790
[UNKNOWN]: Because like you pointed out, I am not the principles, right?

45:31.171 --> 45:31.671
[UNKNOWN]: I am not.

45:32.651 --> 45:35.053
[UNKNOWN]: These principles have been around for a very long time.

45:36.113 --> 45:42.616
[UNKNOWN]: we might have articulated them in a way that people could understand them, but that's not they're not me.

45:43.356 --> 45:46.238
[UNKNOWN]: I follow the principles, the principles don't follow me.

45:46.418 --> 45:48.419
[UNKNOWN]: So I think that's important to keep in mind.

45:49.039 --> 45:52.801
[UNKNOWN]: The other thing is from the military aspect, one of the effective things,

45:56.322 --> 46:22.392
[UNKNOWN]: is the military stories are very consequential and therefore they take something that in business may not seem very consequential and people go oh okay so for instance if you run sales and I run operations and you and I don't have a good relationship and we're not working well together and you've sold a bunch of stuff and you didn't place the orders with me in time and now you know I don't get into liver to you

46:22.932 --> 46:24.674
[UNKNOWN]: Like, okay, we maybe are client.

46:24.834 --> 46:26.135
[UNKNOWN]: We have to make some calls to the client.

46:26.155 --> 46:29.699
[UNKNOWN]: We have to explain we're going to be a little bit late, but you know, we get through it.

46:29.739 --> 46:30.399
[UNKNOWN]: We still get paid.

46:30.439 --> 46:31.440
[UNKNOWN]: You still get your commission.

46:31.480 --> 46:33.362
[UNKNOWN]: I still, you know, do my next orders.

46:33.923 --> 46:34.743
[UNKNOWN]: It's okay, right?

46:34.823 --> 46:35.624
[UNKNOWN]: We're all going to live.

46:36.385 --> 46:39.448
[UNKNOWN]: So maybe we don't really take a hardcore lesson from that.

46:39.668 --> 46:41.029
[UNKNOWN]: Whereas if in combat,

46:41.982 --> 46:45.504
[UNKNOWN]: You said you were going to take the high ground and cover me as I moved and then you didn't take the high ground.

46:45.524 --> 46:49.447
[UNKNOWN]: You didn't do your part of job and I now move and I get killed, the consequences are so high.

46:49.507 --> 46:55.290
[UNKNOWN]: And it makes the story of the, it makes the principle very clear for people to understand.

46:55.911 --> 46:59.273
[UNKNOWN]: Same with decentralized command, same with keeping things simple, same with taking ownership.

46:59.493 --> 47:05.217
[UNKNOWN]: All these things when they're putting the context of military, they become very consequential.

47:05.377 --> 47:07.538
[UNKNOWN]: And the lessons are very easy.

47:07.758 --> 47:10.160
[UNKNOWN]: They're not very, they're easy, you're too grasp.

47:10.860 --> 47:26.622
[UNKNOWN]: as opposed to, oh, you know, we, I was micro managing my decisions a little bit for a few months as the CEO of this company and it caused us to lag a little bit on our orders and now we're going to be a little bit below our projections for EBITDA this quarter.

47:28.131 --> 47:29.572
[UNKNOWN]: Like no one freaks out about that, right?

47:29.993 --> 47:36.559
[UNKNOWN]: Everyone goes, okay, but so maybe we don't worry that much about decentralized command and I keep kind of making too many decisions by myself.

47:37.099 --> 47:40.842
[UNKNOWN]: And now we look up in a year and we've lost more money, but still we're in business.

47:41.103 --> 47:42.624
[UNKNOWN]: People will hit the panic button eventually.

47:42.644 --> 47:49.550
[UNKNOWN]: You know, if we can, if we paint a picture of some company that goes completely upside down because of their problems, cool.

47:49.590 --> 47:51.972
[UNKNOWN]: That will translate into something people understand, but

47:52.933 --> 48:03.056
[UNKNOWN]: The consequences of the military examples are very, very clear and therefore it oftentimes makes the principles easier to understand because the consequences are so high.

48:03.716 --> 48:11.178
[UNKNOWN]: That being said, we have all kinds of stories and anecdotes of where these principles were not applied in

48:12.718 --> 48:16.621
[UNKNOWN]: a myriad of different environments and the outcome is the same.

48:16.982 --> 48:20.545
[UNKNOWN]: If you don't follow these principles, you're not going to be successful.

48:20.645 --> 48:28.111
[UNKNOWN]: I don't care if you're running a girl's Girl Scout troop or you're running a giant, you know, trillion dollar corporation.

48:28.431 --> 48:30.513
[UNKNOWN]: If you don't follow these principles, it's going to catch up with you.

48:30.813 --> 48:38.599
[UNKNOWN]: So that's one of the reasons why the military, I mean, I think that's why extreme ownership sold well in people understand the lessons from it because

48:39.580 --> 48:47.294
[UNKNOWN]: It's very obvious, if you don't follow these principles, here's this terrible outcome that you can get, and if you do follow the principles, here's the positive outcome you can get.

48:47.714 --> 48:52.563
[UNKNOWN]: It just doesn't, it's not as obvious and not as clear with normal examples.

48:53.363 --> 48:56.646
[UNKNOWN]: That's what I love teaching that I didn't serve in combat.

48:56.826 --> 49:08.595
[UNKNOWN]: I can't tell these stories in the same way that you guys do, but I always talk about them and I give people the background of where they came from when I'm on site working with the client because the value is understanding if they work in this really harsh environment.

49:09.036 --> 49:13.119
[UNKNOWN]: And yes, maybe people's lives aren't extinct, but people's livelihoods are in businesses.

49:13.599 --> 49:19.344
[UNKNOWN]: But if it works in this harsh environment, then let me tell you a story after explaining the combat situation.

49:19.904 --> 49:21.565
[UNKNOWN]: of how I used it with my 16 year old.

49:22.025 --> 49:23.005
[UNKNOWN]: And you can see the connection.

49:23.025 --> 49:29.008
[UNKNOWN]: If it works here and here, now you can draw the connection to it works in every other scenario you can imagine.

49:29.428 --> 49:42.233
[UNKNOWN]: So I think it's really valuable when we can show the combat situation, the background or history of where they came from, and then give a ton of experience examples of business and home examples where people go, okay, I see now the impact of this.

49:42.313 --> 49:43.133
[UNKNOWN]: And maybe it's not,

49:43.593 --> 49:51.825
[UNKNOWN]: life or death and combat, but it is absolutely critical to the success of the mission as the team or in our family lives with our own relationships with our kids and our spouse.

49:52.599 --> 50:05.892
[UNKNOWN]: Yeah, it's so weird how, when you're detached from the situation like we are at echelon front, you know, when we go work with a company, we were on there for the first time, and over the coming months, we're, we're detached from it.

50:05.912 --> 50:06.652
[UNKNOWN]: We're not in it.

50:07.153 --> 50:07.934
[UNKNOWN]: We're detached from it.

50:08.774 --> 50:11.137
[UNKNOWN]: And it's so obvious.

50:11.417 --> 50:16.462
[UNKNOWN]: And when we grab someone from that organization and pull them out, and we go, hey, look at this, they go, oh my gosh.

50:17.022 --> 50:19.143
[UNKNOWN]: You know, like I can't believe we're doing that.

50:19.503 --> 50:41.511
[UNKNOWN]: I can't believe we haven't fixed that I can't believe we have that going on inside of our team Like it's it's crazy how much that ability to detach and pull someone out and say hey just come over here with me for a minute and look at what's going on I used to do this, you know training seal platoons You'd there be total chaos and mayhem and grab up grab one of the leaders and say hey come with me for a minute Just come over here and stand on this burn with me and just tell me what you see

50:42.051 --> 50:45.353
[UNKNOWN]: And it's, they be up there going, oh my gosh, this is a disaster, I'd go, yeah.

50:46.033 --> 50:54.277
[UNKNOWN]: That's, it's, see how clear it is, clearly it is, and a disaster from standing up here on this berm, 10 feet away from your platoon that's getting annihilated with paintball right now.

50:54.717 --> 50:57.698
[UNKNOWN]: Yeah, and what do you see with the solution is, yeah, we just need to go over there.

50:57.798 --> 50:58.519
[UNKNOWN]: Yeah, that's cool.

50:58.759 --> 50:59.379
[UNKNOWN]: Go make it happen.

51:00.259 --> 51:05.382
[UNKNOWN]: The same thing happens inside, when we go and work with a company, it's like, hey, wait, come over here, you know what?

51:06.980 --> 51:10.002
[UNKNOWN]: I, I, I recorded the last meeting that you had.

51:10.022 --> 51:11.844
[UNKNOWN]: I want, I'm gonna, I'm gonna let you listen to it right now.

51:12.604 --> 51:15.266
[UNKNOWN]: Like, oh my God, I sound like that.

51:15.967 --> 51:19.029
[UNKNOWN]: My favorite thing is we have an exercise called the ball game.

51:19.109 --> 51:25.094
[UNKNOWN]: And you, you and LaFadapted this from something you saw online at 1.14 years ago.

51:25.614 --> 51:30.558
[UNKNOWN]: But the ball game is one of my favorite exercises because it puts people in a little bit of time and attention.

51:30.598 --> 51:33.380
[UNKNOWN]: There's, you know, there's a timeline where we're,

51:33.860 --> 51:42.746
[UNKNOWN]: getting people's times to go through this activity, the rules are kind of vague, and so everyone's competing, they're all excited, and there's this, you know, non-detached perspective in the room.

51:43.207 --> 51:46.609
[UNKNOWN]: And what happens is at the end of that ball game, the silly little game.

51:46.949 --> 51:51.653
[UNKNOWN]: The first question you ask and without giving too much away is, hey, how did you guys do it, applying the principles?

51:51.713 --> 51:52.994
[UNKNOWN]: We just talked about this morning.

51:53.314 --> 51:54.495
[UNKNOWN]: The first one being covered move.

51:55.035 --> 52:15.200
[UNKNOWN]: and without fail everyone goes yeah yeah we work together as a team and you can see it across the room they're all given themselves as pat on the back they implement a cover move effectively and all you have to say okay here's a few things that i heard and you just look at your notebook and you read out loud they're cheating this isn't fair uh and all these different things where you realize what they did well was work with their team

52:16.256 --> 52:18.297
[UNKNOWN]: you know, their little department, their little group.

52:18.737 --> 52:24.039
[UNKNOWN]: And yet, they didn't actually do the one thing we teach in cover move, which is breakdown silos and actually work together.

52:24.159 --> 52:31.882
[UNKNOWN]: And that's noted because on the leaderboard at the bottom row, which is where everyone should have completed that task, four or five of the groups didn't finish.

52:32.402 --> 52:36.983
[UNKNOWN]: And immediately, they get to see the connection between this silly thing we talked about in combat.

52:37.043 --> 52:41.145
[UNKNOWN]: And now, we played a fun little game, but the reality is you're doing this in your day-to-day.

52:41.165 --> 52:43.726
[UNKNOWN]: You're actually not breaking down silos and working across.

52:44.626 --> 52:46.868
[UNKNOWN]: with other teams and other units.

52:46.888 --> 52:48.870
[UNKNOWN]: Because everyone's instincts kick in.

52:49.150 --> 52:49.370
[UNKNOWN]: Yes.

52:49.590 --> 52:51.492
[UNKNOWN]: It's such a revealer of instincts.

52:51.832 --> 52:54.734
[UNKNOWN]: You know, there's so many things out there that just reveal what your instincts are.

52:54.974 --> 53:08.205
[UNKNOWN]: There's a thing you do that we do with shooting where you basically, you put a dummy round in your magazine or someone does it for you so that at some point when you're shooting, all of a sudden a dummy round you're, your, your gun doesn't fire.

53:09.085 --> 53:16.412
[UNKNOWN]: And it's interesting, you're just trying to figure out what mistakes they're making on their trigger squeeze and on their holding their pistol and what not.

53:16.892 --> 53:19.875
[UNKNOWN]: But you can see it's like, oh, it gets revealed what they're doing.

53:20.455 --> 53:25.319
[UNKNOWN]: And that's kind of what some of these scenarios that we run.

53:26.260 --> 53:28.682
[UNKNOWN]: And we go, oh, yeah, look at what you're doing.

53:28.702 --> 53:32.846
[UNKNOWN]: And it's so hard when you see it, when somebody plays it back for you.

53:33.306 --> 53:52.641
[UNKNOWN]: we do this leadership lab as well where we kind of set up a business and we set up scenarios to run the business through and again we should you if you ran a survey hey who thinks they're gonna raise their voice today at other people in this room everyone be like oh no of course not and then you you hit record

53:53.521 --> 53:56.523
[UNKNOWN]: Everyone's like yelling, panicking, barking orders.

53:56.704 --> 53:58.004
[UNKNOWN]: It's it's amazing.

53:58.265 --> 54:18.680
[UNKNOWN]: It's it's it's it's crazy Same thing with the FTX the FTX, you know, you've got someone that's red extreme ownership of thousand times They have all sign a copy of extreme notice it has it's born ragged and The first thing, you know, you send them out on a mission to first they're completely like micro managing to a level that seems almost incomprehensible And you record it you're recording them

54:19.200 --> 54:31.884
[UNKNOWN]: and you're like, I don't move, pass that door, hold right there, come back four more inches and you're like, bro, that's what you just did that for your entire 25 man element, didn't move without you telling them to move and didn't stop without you telling them to stop.

54:32.724 --> 54:37.846
[UNKNOWN]: You think that might be indicative to how this organization is run, it's so revealing, it's scary.

54:38.232 --> 54:39.092
[UNKNOWN]: I was at an F.C.

54:39.112 --> 54:46.676
[UNKNOWN]: just a couple weeks ago, and a fire team leader is telling one of his people, hey, you've got to get out of that position.

54:46.917 --> 54:48.998
[UNKNOWN]: The enemy is coming down that road, you're exposed.

54:49.418 --> 54:50.378
[UNKNOWN]: And the guy doesn't listen.

54:50.478 --> 54:52.339
[UNKNOWN]: And he yells it again, the guy doesn't listen.

54:52.780 --> 54:57.602
[UNKNOWN]: And then he says, and I pull up my pen and I write it down, he says, okay, fine, it's on you if you get shot.

54:59.423 --> 55:04.425
[UNKNOWN]: It's like we just did a brief on a extreme ownership and you're letting your teammate just be out there exposing a bad position.

55:04.465 --> 55:09.387
[UNKNOWN]: Instead of thinking, I'm not communicating effectively, I'm not ensuring he understands the real risk here.

55:09.447 --> 55:12.128
[UNKNOWN]: I'm not going over and saying, hey, we've got to get you out of here.

55:12.168 --> 55:13.568
[UNKNOWN]: This is not good for the team.

55:13.948 --> 55:16.990
[UNKNOWN]: And his instinct showed up in that moment of, hey, it's on you.

55:17.130 --> 55:18.110
[UNKNOWN]: It's on you if you get shot.

55:18.650 --> 55:28.236
[UNKNOWN]: I had to go beyond just writing down quotes when I was running trade up because they didn't understand how crazy they sounded.

55:28.356 --> 55:30.398
[UNKNOWN]: And that's when I started bringing a voice recorder out with me.

55:30.858 --> 55:35.241
[UNKNOWN]: Originally I made the voice recorder just so I could repeat what they're saying or make notes to myself.

55:35.301 --> 55:42.886
[UNKNOWN]: But eventually I would just hit record and you'd hear these guys going completely losing their minds just yelling and screaming, I need my four people out of

55:47.385 --> 55:51.686
[UNKNOWN]: their perspective would be, dude, I wasn't yelling.

55:51.907 --> 55:53.007
[UNKNOWN]: Look, I had to raise my voice.

55:53.207 --> 56:00.910
[UNKNOWN]: Like, they truly did not believe that they sounded the way they sounded, they acted the way that they acted.

56:01.090 --> 56:02.630
[UNKNOWN]: They truly did not believe it.

56:02.690 --> 56:03.891
[UNKNOWN]: It did not make sense to them.

56:04.211 --> 56:07.772
[UNKNOWN]: You know, I'd say, hey, bro, you kind of lost your mind in that last building.

56:08.212 --> 56:08.952
[UNKNOWN]: And they'd say, what do you mean?

56:08.972 --> 56:11.593
[UNKNOWN]: I'd say, well, you were yelling and screaming, you were barking at everybody.

56:12.053 --> 56:13.994
[UNKNOWN]: You weren't even making sense with what you were saying by the way.

56:14.094 --> 56:18.895
[UNKNOWN]: And they'd say, dude, I just had to like, of course, I had to get loud, but everyone knew it.

56:18.915 --> 56:20.896
[UNKNOWN]: I was talking about it.

56:21.056 --> 56:22.637
[UNKNOWN]: And I couldn't convince them.

56:23.377 --> 56:27.098
[UNKNOWN]: Or they would think, oh, Jark was just like, he's exaggerating.

56:27.491 --> 56:29.193
[UNKNOWN]: What would happen when you'd show them?

56:29.813 --> 56:33.797
[UNKNOWN]: Well, eventually, I would, you know, eventually, I said, I got to just hit record.

56:34.177 --> 56:36.459
[UNKNOWN]: And then I'd say, hey, dude, you were getting crazy in that building.

56:36.479 --> 56:37.400
[UNKNOWN]: And they'd be like, no, I didn't.

56:37.460 --> 56:40.703
[UNKNOWN]: And I'd be like, okay, and I'd press play.

56:41.244 --> 56:45.027
[UNKNOWN]: And yeah, they'd be, they'd be a moment of awareness, you know?

56:45.047 --> 56:47.729
[UNKNOWN]: It'd be a moment of awareness where they go, oh my gosh.

56:48.630 --> 56:57.634
[UNKNOWN]: I'm not who I think I am and I'm not doing the things that I think I'm doing, which is a very bizarre thing.

56:57.954 --> 57:07.437
[UNKNOWN]: You know, I was writing a book recently and I was, um, was talking about this, this thing that happened to me with when a guy, a friend of mine,

57:13.920 --> 57:14.561
[UNKNOWN]: How old was I?

57:14.781 --> 57:28.236
[UNKNOWN]: I was maybe like 22 or something like that and he was a good friend of mine and I'm I was very personally You know emotive about the whole thing and You know we went to the services and I was kind of

57:30.588 --> 57:46.842
[UNKNOWN]: again, I wasn't like outwardly just being an asshole, but I certainly had the image in my mind that he was kind of my friend more than anybody else's friend, right?

57:47.803 --> 57:55.949
[UNKNOWN]: And one of my actual, like best friend, he told me he said, uh, you're not the only one that lost gris.

57:57.010 --> 58:04.414
[UNKNOWN]: And that was like him hitting play on something he recorded because I realized he's a hundred percent right He was absolutely right.

58:04.434 --> 58:06.695
[UNKNOWN]: I was like, oh my gosh, and the way I'm acting.

58:06.715 --> 58:10.037
[UNKNOWN]: I didn't even know it I didn't you know didn't just didn't think about it.

58:10.457 --> 58:14.900
[UNKNOWN]: I'm just an idiot and so a lot of times I think it's a similar situation where

58:15.860 --> 58:34.927
[UNKNOWN]: So often we're not aware of the way that we are behaving and this is why I always try and keep a nice low level of paranoia in my head that the way I'm acting is Everyone's looking at the way I'm acting through negative viewpoint.

58:35.427 --> 58:37.588
[UNKNOWN]: They're not looking at me going, oh, Jockel has the best intent.

58:38.048 --> 58:39.808
[UNKNOWN]: Like, I don't think that about anybody.

58:40.088 --> 58:43.709
[UNKNOWN]: No one's looking at me going, oh, Jockel really means well with what he's about to say to me.

58:44.249 --> 58:50.730
[UNKNOWN]: And you know, I can just, oh, Jamie's 100% just knows that I'm just, this is in her best interest, so I'm just going to give it to her straight.

58:51.931 --> 58:57.652
[UNKNOWN]: I'm too paranoid to say, you know what, that's not the best approach to take right now.

58:58.343 --> 59:07.327
[UNKNOWN]: Now, look, quite frankly, with you, I have a, I have a very, I mean, you know, I give you feedback, very straight, feedback pretty regularly when you need it.

59:07.387 --> 59:08.288
[UNKNOWN]: You don't need it a lot, obviously.

59:08.308 --> 59:13.290
[UNKNOWN]: But like, at the master, like you'll speak at the master and you'll say, oh, you'll come off stage and like, what do you got?

59:13.310 --> 59:15.611
[UNKNOWN]: And I'll be like, hey, this was a little long, this was cool.

59:15.971 --> 59:17.812
[UNKNOWN]: And I indexed on this right here because it was powerful.

59:17.872 --> 59:18.533
[UNKNOWN]: You look awesome.

59:18.573 --> 59:19.393
[UNKNOWN]: But that took time.

59:19.453 --> 59:23.715
[UNKNOWN]: You didn't do that in my first, if you had done that on my first brief, oh my gosh, I would have just melted.

59:23.875 --> 59:44.355
[UNKNOWN]: Yeah, well also public speaking is is also different it's it's critical because public speaking if I get someone focused on something it derails So if I was like, Jamie, you know, you you you you you did a lot of pauses that were a little bit long Like you would it would screw at you know, it would just mess things up.

59:44.875 --> 59:45.075
[UNKNOWN]: It's it.

59:45.095 --> 59:46.977
[UNKNOWN]: And that's the same with, you know, if Echo's going out to

59:47.958 --> 59:53.445
[UNKNOWN]: You know, uh, for a football game and I'm like, do don't drop that ball, you know, like that's not that's not what he needs to hear.

59:53.465 --> 59:54.426
[UNKNOWN]: Yeah, that's not what he needs to hear.

59:54.727 --> 59:55.448
[UNKNOWN]: He's a receiver.

59:55.508 --> 59:57.250
[UNKNOWN]: He needs to hear like, hey, go out there and crush it.

59:57.270 --> 59:58.371
[UNKNOWN]: You know, that's what he needs to hear.

59:58.732 --> 01:00:03.558
[UNKNOWN]: And same thing with like, if you come to me and you're like, hey, gu any advice before I go on stage, I'm going to tell you.

01:00:04.519 --> 01:00:05.920
[UNKNOWN]: Do, yeah, I got some advice.

01:00:06.060 --> 01:00:08.502
[UNKNOWN]: Be yourself because you kick ass and you're ready to rock this thing.

01:00:08.522 --> 01:00:11.705
[UNKNOWN]: You'd be like, hell, yeah, if I told you listen, you need to be careful.

01:00:11.785 --> 01:00:13.246
[UNKNOWN]: I, you would screw everything up.

01:00:13.466 --> 01:00:14.227
[UNKNOWN]: And there's a lot of things to do.

01:00:14.247 --> 01:00:15.668
[UNKNOWN]: Two minutes of free go on stage.

01:00:15.688 --> 01:00:15.968
[UNKNOWN]: Yeah.

01:00:16.088 --> 01:00:18.570
[UNKNOWN]: Yeah, that's not, that's not the best way to run things.

01:00:18.891 --> 01:00:20.372
[UNKNOWN]: And that's true with public speak.

01:00:20.412 --> 01:00:23.254
[UNKNOWN]: It's true with anyone that's going into a pressure environment.

01:00:23.734 --> 01:00:26.697
[UNKNOWN]: Don't put additional pressure on people when they're going into a pressure environment.

01:00:27.077 --> 01:00:30.118
[UNKNOWN]: whether they're going to do a presentation, whether they're going out into a competition.

01:00:30.458 --> 01:00:38.022
[UNKNOWN]: I mean, when I'm talking to people before they go out to compete in fighting or in jujitsu, I'm not like, hey, you better be careful with this.

01:00:38.082 --> 01:00:39.102
[UNKNOWN]: No, no, no, it's too late for that.

01:00:39.382 --> 01:00:41.323
[UNKNOWN]: Too late for better be, you know, better be careful with that.

01:00:41.343 --> 01:00:43.124
[UNKNOWN]: No, they've either, they've either trained for it or not.

01:00:43.144 --> 01:00:43.984
[UNKNOWN]: They're trained for it or not.

01:00:44.044 --> 01:00:45.745
[UNKNOWN]: And it's like, go, hey, go out, they're have fun.

01:00:45.785 --> 01:00:46.225
[UNKNOWN]: Kick ass.

01:00:46.625 --> 01:00:47.705
[UNKNOWN]: That's what you're going to hear from me.

01:00:47.966 --> 01:00:48.466
[UNKNOWN]: And I mean it.

01:00:49.006 --> 01:00:57.269
[UNKNOWN]: because having some weird other element in your brain is not additive, it's destructive for what you're trying to do.

01:00:57.449 --> 01:00:58.710
[UNKNOWN]: You gotta go out there and do your best.

01:00:59.050 --> 01:00:59.830
[UNKNOWN]: You've already been trained.

01:01:00.150 --> 01:01:01.110
[UNKNOWN]: You already know what you're going to say.

01:01:01.611 --> 01:01:03.511
[UNKNOWN]: You already know what moves you're going to try and do.

01:01:03.551 --> 01:01:04.472
[UNKNOWN]: You already, they're already part of you.

01:01:04.572 --> 01:01:10.814
[UNKNOWN]: So trying to give someone some weird, corrective things before they perform is not smart.

01:01:11.264 --> 01:01:14.507
[UNKNOWN]: I do feel like though, there is a third layer.

01:01:14.747 --> 01:01:18.770
[UNKNOWN]: So you give the great feedback, hey, just go out there, do your best for yourself.

01:01:19.170 --> 01:01:23.133
[UNKNOWN]: And then you get to the point of the relationship, we're like, hey, here's a couple things you can think of after the session.

01:01:23.614 --> 01:01:28.778
[UNKNOWN]: And then he gets to the point, and I think you and I both share in this, where you do say, hey, don't screw it up.

01:01:28.878 --> 01:01:30.159
[UNKNOWN]: Just to mess with us at that point.

01:01:30.219 --> 01:01:33.541
[UNKNOWN]: Once you have enough faith, then it turns back into the, hey, don't screw it up out there.

01:01:33.661 --> 01:01:34.482
[UNKNOWN]: Don't drop the ball.

01:01:34.882 --> 01:01:37.064
[UNKNOWN]: Then it becomes the fun part.

01:01:37.184 --> 01:01:39.565
[UNKNOWN]: That's when I know that you're not gonna screw up, you know what I mean?

01:01:39.685 --> 01:01:41.526
[UNKNOWN]: We need to have enough faith, yeah.

01:01:41.626 --> 01:02:02.817
[UNKNOWN]: But going back to the feedback thing is like, you've gotta clearly be, you've gotta give feedback, but a lot of times the feedback that you give you, gotta be cautious because people will over-index on things, people will grab a hold of something, people will take a fence to it, and man, I've got, that's why I'm saying I'm always slightly paranoid,

01:02:03.657 --> 01:02:08.880
[UNKNOWN]: a small low level of paranoia that what I'm saying is not landing the way I think it's landing.

01:02:09.840 --> 01:02:19.285
[UNKNOWN]: And I think that's a very pragmatic way to go through life is that the words that are coming out of my mouth are not landing exactly the way I think they're landing and they're probably

01:02:20.005 --> 01:02:25.209
[UNKNOWN]: My low level of paranoia is they're landing in a worse way than what I think I'm saying.

01:02:25.990 --> 01:02:28.552
[UNKNOWN]: And man, I've screwed that up.

01:02:28.792 --> 01:02:30.633
[UNKNOWN]: I'll give you one example.

01:02:30.653 --> 01:02:35.717
[UNKNOWN]: You might slap me, but my wife was in the hospital with our first kid.

01:02:35.897 --> 01:02:37.759
[UNKNOWN]: Like, she was giving birth to our first kid.

01:02:38.159 --> 01:02:42.462
[UNKNOWN]: And I said something like, um, hey, if you don't show the pain in your face, you'll feel it less.

01:02:43.944 --> 01:02:45.525
[UNKNOWN]: This was like not a good call.

01:02:47.125 --> 01:03:04.750
[UNKNOWN]: And I truly did mean it like I was thinking you know when you're going when you're We're in the teams and you've got something socks like you don't show it You just kind of suck it up and it sucks less poor Helen, but she was like she looked at me and I was like okay Bad, you know, no, I I meant that in a totally different way than you heard it

01:03:05.680 --> 01:03:08.282
[UNKNOWN]: My husband's phrase is, tell me two more times.

01:03:09.162 --> 01:03:12.564
[UNKNOWN]: So if you're frustrated or you're hurt or kid comes home and he's like, oh, I hurt my shoulder.

01:03:12.904 --> 01:03:14.645
[UNKNOWN]: He always says, okay, tell me two more times.

01:03:15.886 --> 01:03:16.847
[UNKNOWN]: You get two more times.

01:03:17.347 --> 01:03:21.730
[UNKNOWN]: So he tried that when I was also giving birth and it also didn't go very well.

01:03:21.750 --> 01:03:22.090
[UNKNOWN]: So I'll tell you.

01:03:22.110 --> 01:03:23.551
[UNKNOWN]: It's a total idiot over here.

01:03:24.051 --> 01:03:27.053
[UNKNOWN]: Then one time I was telling my oldest daughter, she was probably like,

01:03:27.933 --> 01:03:53.536
[UNKNOWN]: 17 or something like that, and I said something along the lines of, you know I forget what she did she did something something something you know dumb or whatever And I said something along the lines of like, you know, it's my fault for not raising you You know, and she was like, yo, let's see just shut me down She's like you're not like a failure as a dad because I did this a quick try to say that kind of stuff You idiot.

01:03:53.556 --> 01:03:54.456
[UNKNOWN]: I was like, okay fair enough

01:03:55.337 --> 01:04:12.197
[UNKNOWN]: So what you say is very often going to land not the way that you meet it and also the way you behave is not going to land the way you you mean it and to assume that it is going to be perceived in a negative way gives you the best possible outcome.

01:04:13.022 --> 01:04:15.744
[UNKNOWN]: because that means you index in the other direction.

01:04:15.864 --> 01:04:20.446
[UNKNOWN]: Like, okay, I need to be more positive about this or I need to say this in a softer way so that it doesn't get taken the wrong way.

01:04:20.847 --> 01:04:22.227
[UNKNOWN]: That's gonna give you the most positive outcome.

01:04:22.668 --> 01:04:30.372
[UNKNOWN]: Assuming that, hey, what I say, you know, I'm the boss around here, of course, Jamie's gonna, she's gonna love to hear some critique point from me.

01:04:30.632 --> 01:04:38.057
[UNKNOWN]: Like, that is the worst attitude to have, because I've got no filter, I've got to tell you one thing, that kind of sucked today, Jamie, like that.

01:04:39.867 --> 01:04:44.030
[UNKNOWN]: You know, that could, again, you and me know each other and I was like, bruh, were you okay today?

01:04:44.571 --> 01:04:50.015
[UNKNOWN]: And look, if you were to bomb something, I wouldn't be like, yo, you bomb today.

01:04:50.075 --> 01:04:50.795
[UNKNOWN]: What was wrong?

01:04:50.815 --> 01:04:51.836
[UNKNOWN]: Like, I wouldn't say that.

01:04:53.698 --> 01:05:03.345
[UNKNOWN]: But to frame it in a way that, hey, what I'm saying is probably gonna be perceived more negative than I think, is a very positive way to go through interacting with other humans.

01:05:03.828 --> 01:05:23.352
[UNKNOWN]: you taught me this early on at my time at Ashland Freight because you introduced to me this idea of leadership capital and that we have a bank in every interactions that withdraw or deposit and you said very early on and it's now something I think all of our instructors teach you should always assume that when you're interacting with someone you were at a bigger deficit than you think you are.

01:05:23.452 --> 01:05:24.293
[UNKNOWN]: You're always in the red.

01:05:24.313 --> 01:05:29.978
[UNKNOWN]: And if I interact with you thinking, I'm in the red and our leadership capital, I need this interaction to be a deposit.

01:05:30.358 --> 01:05:38.425
[UNKNOWN]: I'm more inclined to engage with you in a way that actually enables us to deposit some money in that bank as opposed to assuming you and I have all the cash flow in the world.

01:05:38.786 --> 01:05:39.406
[UNKNOWN]: And I'm coming in.

01:05:39.426 --> 01:05:43.270
[UNKNOWN]: They're not realizing that I'm at a deficit and I'm continuing to take from the bank.

01:05:43.590 --> 01:05:47.774
[UNKNOWN]: It just further puts friction in our relationship and it's not a good end result.

01:05:48.134 --> 01:05:50.836
[UNKNOWN]: Yeah, and here's another little thing that people get caught on.

01:05:51.436 --> 01:05:59.182
[UNKNOWN]: So, you know, I had feedback for you, Jamie, and my feedback was that, um, hey, the way you brief today sucked, right?

01:06:00.062 --> 01:06:06.827
[UNKNOWN]: Wouldn't, hey, isn't it just better to just give her that direct feedback because then she knows that it sucked and now you can move forward?

01:06:07.508 --> 01:06:09.110
[UNKNOWN]: And I understand that.

01:06:09.230 --> 01:06:17.540
[UNKNOWN]: And that's why we talk about the director approach versus the director approach because the director approach, which I just used, what does that do to our relationship?

01:06:18.101 --> 01:06:24.289
[UNKNOWN]: What does it do to the next time you have to go out there and present and you've got this bear in the back of your head that you suck last time?

01:06:25.250 --> 01:06:25.990
[UNKNOWN]: None of it is good.

01:06:26.350 --> 01:06:29.831
[UNKNOWN]: Whereas if I said, hey, Jamie, I noticed a couple things were different about your brief today.

01:06:30.252 --> 01:06:32.312
[UNKNOWN]: I just want to figure out where, why you did them.

01:06:32.712 --> 01:06:33.873
[UNKNOWN]: And maybe you say, you know what?

01:06:34.413 --> 01:06:40.914
[UNKNOWN]: But, you know, my kid was sick and like I was honestly distracted and I got all that socks, hey.

01:06:41.715 --> 01:06:43.735
[UNKNOWN]: All right, cool, you know, do you need anything?

01:06:44.195 --> 01:06:44.596
[UNKNOWN]: Can we help out?

01:06:44.616 --> 01:06:45.176
[UNKNOWN]: Do you need a day off?

01:06:45.216 --> 01:06:49.317
[UNKNOWN]: Whatever, like, that's a totally different outcome than Jamie your brief today sucked.

01:06:50.037 --> 01:06:52.738
[UNKNOWN]: So, and I think people think, well,

01:06:53.518 --> 01:06:55.159
[UNKNOWN]: The direct way is the best way to get there.

01:06:55.179 --> 01:06:57.461
[UNKNOWN]: It's like, no, it's actually not.

01:06:57.601 --> 01:06:59.743
[UNKNOWN]: It truly is not the best way to get there.

01:07:00.343 --> 01:07:04.466
[UNKNOWN]: And listen, can you develop relationship with people where you can be very direct with your feedback?

01:07:04.526 --> 01:07:05.107
[UNKNOWN]: You can get there.

01:07:05.387 --> 01:07:05.727
[UNKNOWN]: You can.

01:07:06.588 --> 01:07:07.749
[UNKNOWN]: I see it very rarely.

01:07:08.349 --> 01:07:14.274
[UNKNOWN]: I mean, to this day, my wife of almost 30 years.

01:07:15.174 --> 01:07:19.418
[UNKNOWN]: If she cooks something that is not like, that's not my favorite.

01:07:20.238 --> 01:07:23.141
[UNKNOWN]: And she says, oh, how do you like the whatever?

01:07:23.602 --> 01:07:24.542
[UNKNOWN]: And I go, huh?

01:07:24.763 --> 01:07:25.824
[UNKNOWN]: Not really my cup of tea.

01:07:27.786 --> 01:07:29.047
[UNKNOWN]: Bro, that's direct feedback.

01:07:29.387 --> 01:07:32.771
[UNKNOWN]: My wife, you know, like I said, my wife and I, we have four kids.

01:07:32.811 --> 01:07:33.972
[UNKNOWN]: We've been married for a long time.

01:07:34.392 --> 01:07:36.835
[UNKNOWN]: She's my my soul mate, the whole mine yards.

01:07:36.875 --> 01:07:38.516
[UNKNOWN]: She doesn't want to hear that.

01:07:39.057 --> 01:07:41.079
[UNKNOWN]: It's not gonna, it's not, it's not, it's not helpful.

01:07:42.092 --> 01:07:47.737
[UNKNOWN]: Now, what I've got a little bit of a system, but now this system has been uncovered.

01:07:48.157 --> 01:07:55.083
[UNKNOWN]: The system is, she'll say, like, oh, do you want me to cook that stuff I made the other night?

01:07:56.304 --> 01:07:58.225
[UNKNOWN]: And I used to be like, oh, no, no, I'm not really in the mood for that.

01:07:58.406 --> 01:08:00.147
[UNKNOWN]: Now she realizes that's because I didn't like it.

01:08:01.348 --> 01:08:04.371
[UNKNOWN]: Because, you know, once I had to suffer through it, right?

01:08:05.331 --> 01:08:08.014
[UNKNOWN]: Cause I'm definitely not saying, they all say, oh, that's good, thank you.

01:08:08.734 --> 01:08:10.315
[UNKNOWN]: But how's that with my wife?

01:08:11.353 --> 01:08:13.874
[UNKNOWN]: Who wants me to have a good meal, right?

01:08:14.314 --> 01:08:16.474
[UNKNOWN]: She loves when I'm like, oh, this is so good.

01:08:17.075 --> 01:08:20.676
[UNKNOWN]: I'll tell Necko, she makes this fringh.

01:08:20.916 --> 01:08:22.436
[UNKNOWN]: She's got this thing she's making right now.

01:08:23.256 --> 01:08:35.300
[UNKNOWN]: And it's like, it's protein pasta of some kind with this, it's like, it's like some kind of a Caesar salad or a kind of something sauce.

01:08:36.100 --> 01:08:39.401
[UNKNOWN]: And then big chunks of fresh mozzarella in it.

01:08:40.141 --> 01:08:48.146
[UNKNOWN]: and so what she's making me these like mixing bowls filled with it and I use a salad fork like a big one.

01:08:48.666 --> 01:08:53.770
[UNKNOWN]: I like it when my I push my fork in there and it doesn't even hit bottom and I'm just shovel eater by mouth.

01:08:54.390 --> 01:08:58.152
[UNKNOWN]: But you know what she made that for the first time I was like what this is this is awesome.

01:08:59.173 --> 01:08:59.714
[UNKNOWN]: That's great.

01:08:59.834 --> 01:09:00.935
[UNKNOWN]: She loves that.

01:09:01.696 --> 01:09:07.082
[UNKNOWN]: So this is a woman that wants, you know, to deliver the goods, right?

01:09:07.863 --> 01:09:12.328
[UNKNOWN]: And even she is not just down for like, no, it's not really, it's not really good.

01:09:12.668 --> 01:09:13.229
[UNKNOWN]: And it's all right.

01:09:14.190 --> 01:09:15.591
[UNKNOWN]: Hey, direct feedback all.

01:09:15.952 --> 01:09:17.493
[UNKNOWN]: No, no, not good.

01:09:17.774 --> 01:09:20.777
[UNKNOWN]: I think the direct feedback from our closest relationships is even harder.

01:09:22.009 --> 01:09:24.291
[UNKNOWN]: Oh, yeah, cuz it lands harder land so much harder.

01:09:24.311 --> 01:09:33.621
[UNKNOWN]: If you give me direct feedback, that would that would hurt my soul because I care so much about your opinion of me I'm just given our long-term relationships same with my husband.

01:09:33.641 --> 01:09:33.921
[UNKNOWN]: He does.

01:09:33.981 --> 01:09:35.322
[UNKNOWN]: I don't want to hear his negative feedback.

01:09:35.342 --> 01:09:35.903
[UNKNOWN]: Are you kidding me?

01:09:36.223 --> 01:09:36.724
[UNKNOWN]: Not at all.

01:09:36.924 --> 01:09:41.008
[UNKNOWN]: That's way worse than someone I don't care about who has an opinion about me and I go.

01:09:41.028 --> 01:09:41.769
[UNKNOWN]: Yeah, okay, whatever.

01:09:41.909 --> 01:09:42.930
[UNKNOWN]: I can move on from that

01:09:43.270 --> 01:09:46.574
[UNKNOWN]: Yeah, so it's just important to be aware of that stuff.

01:09:46.634 --> 01:09:57.809
[UNKNOWN]: The the direct versus indirect and all day long all day long I'll have people that on paper will explain to me how the direct feedback

01:09:58.529 --> 01:10:01.370
[UNKNOWN]: Is better and I'm sure there's thousands of people listening this right now.

01:10:01.390 --> 01:10:06.192
[UNKNOWN]: They're like well, you know if you if you really got to give them the direct and listen That's why you can escalate, right?

01:10:06.212 --> 01:10:19.638
[UNKNOWN]: There is an escalation here and and over time if you have somebody that continually does something and you've discussed it with them And you've brought it up and you've asked her in this questions and they're still doing something that is not that they shouldn't be doing

01:10:20.596 --> 01:10:25.220
[UNKNOWN]: Yes, you can escalate your directness to eventually where you say, hey, you can not do this anymore.

01:10:25.540 --> 01:10:26.321
[UNKNOWN]: This is unacceptable.

01:10:26.361 --> 01:10:27.081
[UNKNOWN]: Be whatever you cannot do.

01:10:27.482 --> 01:10:27.922
[UNKNOWN]: You can do that.

01:10:27.942 --> 01:10:28.883
[UNKNOWN]: You can do that with your kids.

01:10:29.123 --> 01:10:30.124
[UNKNOWN]: You can do that with your spouse.

01:10:30.144 --> 01:10:31.205
[UNKNOWN]: You can do that with your family.

01:10:31.525 --> 01:10:33.146
[UNKNOWN]: You can do that with your employees.

01:10:33.166 --> 01:10:33.967
[UNKNOWN]: You can do that with your boss.

01:10:33.987 --> 01:10:35.228
[UNKNOWN]: You can go up and down the chain to come in.

01:10:35.728 --> 01:10:37.430
[UNKNOWN]: You can escalate directness.

01:10:37.710 --> 01:10:38.671
[UNKNOWN]: And how do you to how's it work?

01:10:38.691 --> 01:10:39.211
[UNKNOWN]: Up the chain to come in.

01:10:39.231 --> 01:10:40.692
[UNKNOWN]: Well, if I keep coming to you going.

01:10:41.573 --> 01:10:53.201
[UNKNOWN]: Hey, Jamie, I need this by tomorrow and you're like, okay, and you like and then the next time I need this by tomorrow and you go, hey, just so you know like when you tell me you need this by tomorrow I got to put these other things aside.

01:10:53.221 --> 01:10:53.982
[UNKNOWN]: Is that what you want right now?

01:10:54.122 --> 01:10:54.723
[UNKNOWN]: Well, yeah, I need it.

01:10:54.803 --> 01:10:54.983
[UNKNOWN]: Okay

01:10:55.946 --> 01:10:57.547
[UNKNOWN]: And the next time I go, I need this part of moral.

01:10:57.647 --> 01:11:02.871
[UNKNOWN]: And you go, hey, just so you know, last time I couldn't deliver this to other thing and I also missed this.

01:11:03.211 --> 01:11:04.231
[UNKNOWN]: So is this really what you want?

01:11:04.852 --> 01:11:06.653
[UNKNOWN]: And I go, oh, well, yeah, I do.

01:11:07.253 --> 01:11:08.294
[UNKNOWN]: And I need this part of moral.

01:11:08.394 --> 01:11:12.277
[UNKNOWN]: And then eventually you go, hey, just so you know, here's this is not acceptable behavior.

01:11:12.497 --> 01:11:14.338
[UNKNOWN]: Like, you cannot ask me to do this.

01:11:14.618 --> 01:11:21.183
[UNKNOWN]: It puts every, we have all this other things going on and I'm casting it all side because you're not giving me this task early enough.

01:11:21.503 --> 01:11:24.565
[UNKNOWN]: So if you need this stuff done, you need to ask me with this much time.

01:11:25.025 --> 01:11:27.188
[UNKNOWN]: So that's direct feedback up the chain of command.

01:11:27.949 --> 01:11:30.512
[UNKNOWN]: But it starts with the with the gentle escalation.

01:11:30.532 --> 01:11:37.640
[UNKNOWN]: Because believe me, if I was like, hey, Jay, my knees better and you're like, ugh, okay, I got a couple things, but I can move them.

01:11:37.801 --> 01:11:38.601
[UNKNOWN]: And I'd go, okay, cool.

01:11:39.655 --> 01:11:41.876
[UNKNOWN]: And even with that, I'd be like, oh, that wasn't a good movie.

01:11:42.156 --> 01:11:43.937
[UNKNOWN]: That was not a cool leadership, you know?

01:11:44.437 --> 01:11:48.900
[UNKNOWN]: Now if I had to do it again, I said, hey, Jame, I need this by tomorrow, and you're like, okay, just so you know, here's the secondary impacts.

01:11:48.920 --> 01:11:52.581
[UNKNOWN]: I'd be like, she's only telling me the secondary impacts because I suck, right?

01:11:52.802 --> 01:11:56.083
[UNKNOWN]: So you can escalate up down and across the chain of command.

01:11:56.183 --> 01:11:56.824
[UNKNOWN]: You're directness.

01:11:58.145 --> 01:11:59.547
[UNKNOWN]: And usually you don't have to.

01:12:00.769 --> 01:12:01.570
[UNKNOWN]: Usually you don't have to.

01:12:02.031 --> 01:12:05.055
[UNKNOWN]: Most cases people get the hint up down in the prostituted command.

01:12:05.335 --> 01:12:11.064
[UNKNOWN]: When I bark, when I tell you I need something out of my tomorrow, and you go, as soon as you did that, I'm like, oh, okay.

01:12:11.284 --> 01:12:11.985
[UNKNOWN]: This is not good.

01:12:12.586 --> 01:12:14.086
[UNKNOWN]: That takes a lot of self-awareness.

01:12:14.126 --> 01:12:21.968
[UNKNOWN]: How many leaders do we know are completely missing out on the signals from their team and not seeing the way that people react to something they're doing?

01:12:22.048 --> 01:12:23.688
[UNKNOWN]: They're missing out on those signals left and right.

01:12:23.768 --> 01:12:28.789
[UNKNOWN]: And then, because Jaco said, you can escalate to directness, they go from A to B like that.

01:12:29.009 --> 01:12:31.630
[UNKNOWN]: No, from A to F, yeah, A to Z.

01:12:32.010 --> 01:12:36.271
[UNKNOWN]: And meanwhile, they're missing all the iterative steps of what escalating directness actually looks like.

01:12:37.451 --> 01:12:39.814
[UNKNOWN]: people tell you how they feel about things.

01:12:39.974 --> 01:12:47.643
[UNKNOWN]: If you just pay attention to how they react to you, you can get a good sense as to what is our leadership capital like and do I have this person's respect?

01:12:48.103 --> 01:12:48.624
[UNKNOWN]: Absolutely.

01:12:49.598 --> 01:12:55.502
[UNKNOWN]: and going back to the point of people saying, well, listen, why don't you just go from A to F?

01:12:55.822 --> 01:12:56.282
[UNKNOWN]: Why not?

01:12:56.682 --> 01:13:09.070
[UNKNOWN]: And the reason is because of all the collateral damage that it causes to the relationship, to the confidence of the person, to their relationship, not just with you, but with the organization as a whole.

01:13:09.570 --> 01:13:14.073
[UNKNOWN]: So that's why you don't go from A to F. From, hey, I need this done today.

01:13:14.113 --> 01:13:15.934
[UNKNOWN]: Like, hey, you better do this wrong and fire you.

01:13:15.954 --> 01:13:16.474
[UNKNOWN]: Like those are,

01:13:17.375 --> 01:13:29.099
[UNKNOWN]: Those are not good ways to operate and the collateral damage that is caused is way worse than the time that it takes to escalate the directness.

01:13:30.019 --> 01:13:43.564
[UNKNOWN]: So when you run the numbers on the whole situation as a leader, when you run those numbers, it seems like what you get with the direct approach is this short term gratification and a short term payoff.

01:13:44.044 --> 01:13:47.187
[UNKNOWN]: Like your damn right, Jamie, Jamie screwed this up, you need to fix it.

01:13:47.507 --> 01:13:48.388
[UNKNOWN]: And so she goes and fix it.

01:13:48.408 --> 01:13:49.629
[UNKNOWN]: You see, that wasn't hard.

01:13:49.669 --> 01:13:51.190
[UNKNOWN]: I could always told her what the freaking problem was.

01:13:51.451 --> 01:13:54.653
[UNKNOWN]: Meanwhile, Jamie's literally putting a resume into another company because she hates me.

01:13:54.914 --> 01:13:55.114
[UNKNOWN]: Right?

01:13:55.474 --> 01:13:56.175
[UNKNOWN]: That's what you get.

01:13:56.455 --> 01:14:01.500
[UNKNOWN]: So you get a short term gratification by the direct approach, the law, the indirect approach.

01:14:02.180 --> 01:14:03.521
[UNKNOWN]: is a strategic move.

01:14:03.702 --> 01:14:05.303
[UNKNOWN]: It builds strategic relationships.

01:14:05.423 --> 01:14:13.290
[UNKNOWN]: And it's a strategic win, whereas direct is a short term win in air quotes, but it's a long term loser.

01:14:14.011 --> 01:14:15.532
[UNKNOWN]: So please pay attention

01:14:18.483 --> 01:14:32.875
[UNKNOWN]: In talking about some of this stuff before we did this, you were talking about the stages of extreme ownership that you experienced and that now you've seen many people experience it's kind of like the

01:14:34.620 --> 01:14:39.681
[UNKNOWN]: the acceptance, the stages of grief, and I forget what they are off the top of my head.

01:14:39.961 --> 01:14:49.043
[UNKNOWN]: But there is a similar correlation between the stages of grief, which is like denial, anger, sadness, something else, and then acceptance.

01:14:49.603 --> 01:14:51.123
[UNKNOWN]: And I forget what number four is.

01:14:51.363 --> 01:14:59.025
[UNKNOWN]: But this can be a similar kind of trajectory of when people learn about extreme ownership,

01:14:59.905 --> 01:15:10.193
[UNKNOWN]: and how their mind processes it over time to go from like this is a cool idea to like oh a deep sense of understanding.

01:15:10.733 --> 01:15:11.293
[UNKNOWN]: What's it look like?

01:15:12.074 --> 01:15:22.622
[UNKNOWN]: I think the first stage that I see with either clients that I'm talking to that are looking to hire a restaurant front or when we go in and do sessions is an initial excitement around extreme ownership.

01:15:22.642 --> 01:15:23.542
[UNKNOWN]: They're excited about the

01:15:26.444 --> 01:15:30.326
[UNKNOWN]: But in almost every case, the excitement is aimed towards other people.

01:15:30.746 --> 01:15:36.769
[UNKNOWN]: So it's the point of contact with the leadership talking to me before the session and saying, hey, my people need to take ownership.

01:15:36.869 --> 01:15:40.811
[UNKNOWN]: We need you guys to come in, we're excited about this because they need to take ownership.

01:15:41.271 --> 01:15:48.014
[UNKNOWN]: And then you know what happens, we get on site and during the break or during the lunch, the people are coming up to us and saying, man, if only my boss.

01:15:48.034 --> 01:15:50.655
[UNKNOWN]: If only our leadership would take ownership, this whole thing would be different.

01:15:51.115 --> 01:15:59.519
[UNKNOWN]: So there's this initial excitement around the principle, but it's almost always placed on their opinion that someone else needs to be taking ownership.

01:15:59.899 --> 01:16:01.780
[UNKNOWN]: I think that's the first stage, at least what I've seen.

01:16:02.120 --> 01:16:08.643
[UNKNOWN]: Yeah, the weapon of extreme ownership is meant to be aimed at yourself, not at everyone around you.

01:16:08.703 --> 01:16:11.424
[UNKNOWN]: It's a very powerful weapon, it's a very powerful weapon.

01:16:12.164 --> 01:16:18.867
[UNKNOWN]: And it'll hurt when you use it on yourself, and it's supposed to, but it'll hurt everyone else when you use it on them, and they will not be happy about it.

01:16:19.417 --> 01:16:22.198
[UNKNOWN]: Well, it's hard to see right out the gate how this applies to you.

01:16:22.258 --> 01:16:22.939
[UNKNOWN]: That's uncomfortable.

01:16:22.959 --> 01:16:24.699
[UNKNOWN]: That's your ego sort of protecting yourself.

01:16:24.739 --> 01:16:28.821
[UNKNOWN]: So the easier thing to swallow is to say, okay, extreme ownership is awesome.

01:16:28.841 --> 01:16:29.642
[UNKNOWN]: We love this concept.

01:16:29.662 --> 01:16:30.402
[UNKNOWN]: This is great.

01:16:30.802 --> 01:16:34.024
[UNKNOWN]: And if I could just get Joe to take ownership, everything would change.

01:16:34.124 --> 01:16:34.904
[UNKNOWN]: And so we actually,

01:16:36.164 --> 01:16:38.925
[UNKNOWN]: We fail ownership by just assigning it to other people.

01:16:38.985 --> 01:16:49.546
[UNKNOWN]: And I think that's where the initial stage is, yes, this excitement sense, but then it's immediately on the people around us and not necessarily looking internally for how can we start to take ownership in our own lives?

01:16:49.606 --> 01:16:51.007
[UNKNOWN]: And then that rolls into what resistance?

01:16:51.027 --> 01:16:51.767
[UNKNOWN]: Resistance, yeah.

01:16:52.647 --> 01:16:54.367
[UNKNOWN]: And sometimes people jump right to this.

01:16:54.767 --> 01:17:00.108
[UNKNOWN]: You get the immediate people in the room that are like, hold on, you don't know about, and I'll use your name, Fred.

01:17:00.248 --> 01:17:01.589
[UNKNOWN]: You don't know about Fred over here.

01:17:01.689 --> 01:17:03.269
[UNKNOWN]: And you don't understand what we're dealing with.

01:17:03.309 --> 01:17:03.969
[UNKNOWN]: And if I look at,

01:17:04.369 --> 01:17:05.389
[UNKNOWN]: these situations.

01:17:05.729 --> 01:17:14.091
[UNKNOWN]: This is, I think, where most of the barriers come into play that we teach a lot, which is, I can't see a real path for how I can take ownership of this.

01:17:14.111 --> 01:17:15.092
[UNKNOWN]: This wasn't my fault.

01:17:15.272 --> 01:17:16.012
[UNKNOWN]: I'm the victim.

01:17:16.472 --> 01:17:22.193
[UNKNOWN]: It's a whole lot easier to sit in the place of making an excuse than it is to say, man, this is my fault.

01:17:22.633 --> 01:17:25.234
[UNKNOWN]: And so I think people sometimes in that sense resist it.

01:17:25.554 --> 01:17:33.436
[UNKNOWN]: Maybe because it's military, maybe because it's you, the character of Jaco, they don't like, or maybe it's because they really just don't see how them taking ownership in their life

01:17:34.476 --> 01:17:41.960
[UNKNOWN]: prove anything because they're really still worried about the other people around them and then not doing it so I think it's a sense of resistance of saying no I don't think this actually works.

01:17:42.581 --> 01:17:54.387
[UNKNOWN]: Yeah, and the idea that Well, it's not really my fault Like like it's not

01:17:55.117 --> 01:17:55.877
[UNKNOWN]: really my phone.

01:17:56.458 --> 01:18:04.842
[UNKNOWN]: And that's that might be one of the biggest ones is even when people like, yeah, it's my fault, but you can hear them kind of say like, it's not really my fault.

01:18:04.902 --> 01:18:07.443
[UNKNOWN]: Like, the way they're acting is it's not really my fault.

01:18:07.943 --> 01:18:11.345
[UNKNOWN]: And actually probably about it's probably been eight years now.

01:18:11.745 --> 01:18:20.290
[UNKNOWN]: but one of our instructors at Ashton Front went to an event and brought it up on one of our cadre calls and was like, yo, I got asked this question.

01:18:20.990 --> 01:18:22.871
[UNKNOWN]: This woman was the CEO of this company.

01:18:22.891 --> 01:18:31.937
[UNKNOWN]: They have 2,500 employees and she was talking about some outstation like person that's on the front lines and she's like, when this person does something stupid, how can that possibly be my fault?

01:18:33.057 --> 01:18:49.546
[UNKNOWN]: and our instructor at the time was pretty new and this is before we had a really good the the squared away kind of educational program and the tests and everything that we put our instructors through he he he was caught you know he didn't it didn't make he didn't give a great answer

01:18:51.007 --> 01:18:55.490
[UNKNOWN]: And, you know, the fact of the matter is, that is, it is your fault.

01:18:56.230 --> 01:19:09.658
[UNKNOWN]: And when you have a company and there's, whether there's 2500 employees or 20,000 employees or or 200,000 employees, when someone does something bad or stupid or inappropriate, it is your fault.

01:19:10.718 --> 01:19:14.922
[UNKNOWN]: And that means you have to behave in a way that you say, okay, how did this happen?

01:19:15.022 --> 01:19:15.682
[UNKNOWN]: Why did this happen?

01:19:15.702 --> 01:19:16.943
[UNKNOWN]: What's wrong with our training process?

01:19:16.983 --> 01:19:18.325
[UNKNOWN]: What's wrong with our screening process?

01:19:18.685 --> 01:19:20.126
[UNKNOWN]: What's wrong with our promotional process?

01:19:20.246 --> 01:19:25.851
[UNKNOWN]: What what training if we not given the leaders that's going to help them prevent their frontline personnel from doing this?

01:19:26.311 --> 01:19:28.093
[UNKNOWN]: This is this is what happens in the military.

01:19:28.473 --> 01:19:33.815
[UNKNOWN]: This is what happens in any big business that you've got someone on the front lines that does something stupid.

01:19:33.835 --> 01:19:35.936
[UNKNOWN]: If the boss says, well, you know, it's not on me.

01:19:36.096 --> 01:19:37.977
[UNKNOWN]: Well, that's just, hey, that's on the front lines.

01:19:38.017 --> 01:19:38.498
[UNKNOWN]: That's not me.

01:19:38.838 --> 01:19:39.118
[UNKNOWN]: Okay.

01:19:39.458 --> 01:19:40.478
[UNKNOWN]: Well, then what did you change?

01:19:40.578 --> 01:19:41.379
[UNKNOWN]: What did you implement?

01:19:41.439 --> 01:19:42.339
[UNKNOWN]: How have you tried to prevent it?

01:19:42.659 --> 01:19:47.281
[UNKNOWN]: And I'm not saying that you're going to be able to prevent people from doing things that they shouldn't be doing on the front lines.

01:19:47.742 --> 01:19:51.443
[UNKNOWN]: But if you're attitude is, that's not my responsibility.

01:19:51.904 --> 01:19:53.624
[UNKNOWN]: Oh, I guarantee you it's not going to get better.

01:19:53.764 --> 01:19:54.525
[UNKNOWN]: It's going to get worse.

01:19:55.185 --> 01:20:11.529
[UNKNOWN]: And while I can't guarantee you that it will never happen again if you take ownership, I can guarantee you that the percentage of that happening, negative things happening, will absolutely go down when you say, okay, here's some things that we can implement, here's some things that we can change.

01:20:12.189 --> 01:20:22.511
[UNKNOWN]: So, you know, when I would have young seal leaders and someone in a fire team or in a squad, you know, you have a machine gun

01:20:25.372 --> 01:20:40.857
[UNKNOWN]: And of course, the machine gunners getting written up for a safety violation and so is the fire team leader and so is the squad leader and so is the battoon leader And the battoon leader is going hey, wait a second that guy he was he was 140 yards away from me on a Ridge line.

01:20:41.357 --> 01:20:44.298
[UNKNOWN]: I wasn't even close to him when he took that shot Okay

01:20:45.525 --> 01:20:48.107
[UNKNOWN]: Well, why didn't he understand what it's feels of fire supposed to be?

01:20:48.147 --> 01:20:49.988
[UNKNOWN]: Why didn't he understand where the other friendly elements were?

01:20:50.388 --> 01:20:56.572
[UNKNOWN]: Why did his your squad leader not inform those people, you know, without machine gunner, why did the fire team leader?

01:20:56.772 --> 01:20:58.954
[UNKNOWN]: Why wasn't he watching him and as he set up as machine gun?

01:20:59.174 --> 01:21:00.074
[UNKNOWN]: Like everyone,

01:21:01.115 --> 01:21:07.017
[UNKNOWN]: Everyone made a mistake, and so we have to, that guy needs to say, oh, yeah, okay, I'm completely there.

01:21:07.277 --> 01:21:08.597
[UNKNOWN]: Hey, feel the fire.

01:21:08.637 --> 01:21:09.317
[UNKNOWN]: This is important.

01:21:09.457 --> 01:21:10.437
[UNKNOWN]: Here's what we got to look out for.

01:21:10.777 --> 01:21:13.278
[UNKNOWN]: And by the way, there's a million other things.

01:21:13.698 --> 01:21:15.299
[UNKNOWN]: That's why we have decentralized command.

01:21:15.559 --> 01:21:18.059
[UNKNOWN]: People need to understand not just what they're doing, but why they're doing it.

01:21:18.299 --> 01:21:27.302
[UNKNOWN]: Because if you're a machine gunner and you go, oh, I'm over in this position because I'm supposed to prevent any enemy approaching from this position, oh, from from the position where we just came from.

01:21:27.622 --> 01:21:28.402
[UNKNOWN]: Okay, that's my job.

01:21:29.182 --> 01:21:32.286
[UNKNOWN]: And I also part of my job is also deconstlect with friendly forces.

01:21:32.386 --> 01:21:33.367
[UNKNOWN]: Okay, so this is the two things.

01:21:33.828 --> 01:21:36.872
[UNKNOWN]: It was one thing, but now I'm most supposed to know what's supposed to deconstlect with friendly forces.

01:21:37.112 --> 01:21:37.993
[UNKNOWN]: Okay, so where are my friends?

01:21:38.154 --> 01:21:39.355
[UNKNOWN]: At least even that's in my head.

01:21:39.655 --> 01:21:41.398
[UNKNOWN]: I can shoot in the right field of fire.

01:21:41.921 --> 01:21:45.383
[UNKNOWN]: Where's if I don't know why I'm doing what I'm doing?

01:21:45.403 --> 01:21:46.864
[UNKNOWN]: I cannot make good decisions.

01:21:47.864 --> 01:21:51.907
[UNKNOWN]: So the idea that resistance that like, well, I can't be responsible for everything.

01:21:51.987 --> 01:21:54.248
[UNKNOWN]: You are actually are responsible for everything.

01:21:54.368 --> 01:21:55.109
[UNKNOWN]: You truly are.

01:21:55.529 --> 01:21:58.431
[UNKNOWN]: And that kind of ties into preemptive ownership, right?

01:21:58.871 --> 01:22:03.654
[UNKNOWN]: If I know that I'm sending Jamie some new person into the field to go.

01:22:04.714 --> 01:22:11.377
[UNKNOWN]: Okay, what can I do to make sure that she at least has some guidelines and some boundaries in place where she's not going to do something that's catastrophic.

01:22:11.858 --> 01:22:13.178
[UNKNOWN]: Okay, so here's what we're going to do.

01:22:13.278 --> 01:22:14.339
[UNKNOWN]: Put these things in place.

01:22:15.119 --> 01:22:21.562
[UNKNOWN]: That's what we have to do because when you are in charge, you actually are responsible for everything.

01:22:22.183 --> 01:22:22.503
[UNKNOWN]: Everything.

01:22:24.826 --> 01:22:32.232
[UNKNOWN]: That's the resistance, though, because by accepting the ownership piece, you're accepting them the responsibility to fix it.

01:22:32.292 --> 01:22:35.414
[UNKNOWN]: And so a lot of people push that away, because they say, man, I don't want to screw this up.

01:22:35.935 --> 01:22:42.300
[UNKNOWN]: Or what we hear a lot in this kind of stage if we're talking about it in this way in resistance is I can't own everything.

01:22:42.620 --> 01:22:47.344
[UNKNOWN]: I can't possibly be everywhere all at once, and I can't take ownership of all of these things.

01:22:47.364 --> 01:22:48.645
[UNKNOWN]: There's too many things in my plate.

01:22:49.145 --> 01:22:55.747
[UNKNOWN]: And so again, it's the barriers that we face in taking ownership and the resistance comes from, I can't possibly do everything you're asking me to do.

01:22:55.807 --> 01:22:57.067
[UNKNOWN]: It's too much responsibility.

01:22:57.467 --> 01:23:04.169
[UNKNOWN]: And instead, what people don't realize is that we're talking about taking ownership of the outcome doesn't mean we necessarily have to do it all as a leader.

01:23:04.269 --> 01:23:05.729
[UNKNOWN]: Well, you better not be doing it.

01:23:05.749 --> 01:23:10.310
[UNKNOWN]: All you have to be implementing decentralized command because otherwise you'll be a disaster.

01:23:10.330 --> 01:23:10.730
[UNKNOWN]: Disaster.

01:23:10.870 --> 01:23:12.250
[UNKNOWN]: Yeah.

01:23:12.631 --> 01:23:17.212
[UNKNOWN]: And so then people start looking at like, okay, what's their first attempt when they start trying to take ownership?

01:23:19.272 --> 01:23:24.135
[UNKNOWN]: I think, I think if you are willing to start taking ownership, you get a couple little wins.

01:23:24.575 --> 01:23:36.762
[UNKNOWN]: Where you start to see, in this conversation, I took ownership and that person's defenses came down and it allowed me to have a more open conversation, or you take ownership with something with your kids and you have a better interaction than you would have otherwise.

01:23:36.902 --> 01:23:42.385
[UNKNOWN]: Or you take ownership of something and you feel a little bit of that excitement or that sense of, okay, wow.

01:23:43.245 --> 01:23:44.426
[UNKNOWN]: I felt a little more control.

01:23:44.526 --> 01:23:46.447
[UNKNOWN]: I can see now a path for taking ownership.

01:23:46.848 --> 01:23:52.011
[UNKNOWN]: And I love when people get to this phase because they really start to see the potential outcome.

01:23:52.131 --> 01:24:01.738
[UNKNOWN]: They don't get there right away because we get those little wins and then people backslide because those barriers are strong and the various things that keep us from taking ownership constantly are things we have to overcome.

01:24:02.338 --> 01:24:16.708
[UNKNOWN]: But the initial wins are where people's eyes start to open and they go, okay, I'm starting to see now how I can control the outcome and I can dictate the situation more than just letting this excuse be the reason why we're not winning, why we're not accomplishing what we should be accomplishing.

01:24:17.894 --> 01:24:27.045
[UNKNOWN]: I am thoroughly convinced that we can take, we have ownership over so much more than people think, like so much more than people think.

01:24:27.966 --> 01:24:34.734
[UNKNOWN]: We really narrowed down what we can control and are into the tiniest thing that we possibly can.

01:24:34.774 --> 01:24:36.596
[UNKNOWN]: I thought, that's not my fault, that's not my thing.

01:24:36.616 --> 01:24:37.778
[UNKNOWN]: I can't do that, I can't help there.

01:24:38.298 --> 01:24:41.982
[UNKNOWN]: that's what our ego does, that's the instinct is, that's not on me.

01:24:42.362 --> 01:24:43.143
[UNKNOWN]: That's not mine.

01:24:43.243 --> 01:24:43.783
[UNKNOWN]: I can't help it.

01:24:43.984 --> 01:24:46.126
[UNKNOWN]: I can't help it if Jamie, you know, Mr.

01:24:46.166 --> 01:24:46.686
[UNKNOWN]: Plain flight.

01:24:46.706 --> 01:24:47.247
[UNKNOWN]: That's not on me.

01:24:47.487 --> 01:24:47.787
[UNKNOWN]: Oh, really?

01:24:47.827 --> 01:24:53.773
[UNKNOWN]: Well, you're the one that set up the event so that Jamie had to go from this event on this day to this event that night.

01:24:54.053 --> 01:24:55.394
[UNKNOWN]: And now you're surprised that she, Mr.

01:24:55.414 --> 01:24:56.595
[UNKNOWN]: Flight, and now she's not going to make it.

01:24:56.615 --> 01:24:57.476
[UNKNOWN]: You're really surprised about that.

01:24:57.536 --> 01:24:58.257
[UNKNOWN]: Like, that's what we're doing.

01:24:58.697 --> 01:24:59.218
[UNKNOWN]: You see what I'm saying?

01:24:59.238 --> 01:24:59.358
[UNKNOWN]: We're,

01:25:00.859 --> 01:25:09.062
[UNKNOWN]: Actually, if I say wait a second, Jamie works for me and I put her on back to back events the same day with a Oh, it's only a new hour and a half flight from Vegas to San Francisco.

01:25:09.082 --> 01:25:09.962
[UNKNOWN]: It shouldn't be that big of a deal.

01:25:10.182 --> 01:25:12.022
[UNKNOWN]: Oh, no, no, we've all been to the airport before.

01:25:12.383 --> 01:25:12.943
[UNKNOWN]: One of the chances.

01:25:13.143 --> 01:25:13.923
[UNKNOWN]: That was the last night.

01:25:14.123 --> 01:25:14.603
[UNKNOWN]: Exactly.

01:25:15.063 --> 01:25:19.885
[UNKNOWN]: So, so to think that, oh, you know, I, this is not on me.

01:25:20.605 --> 01:25:24.226
[UNKNOWN]: Not just the people doing dumb things, but the world doing dumb things.

01:25:24.906 --> 01:25:26.247
[UNKNOWN]: How often does the world do

01:25:30.938 --> 01:25:34.862
[UNKNOWN]: And if you just say, well, throw up your hands while there's nothing I can do about that's the world.

01:25:34.922 --> 01:25:35.962
[UNKNOWN]: That's the world in action.

01:25:36.563 --> 01:25:40.807
[UNKNOWN]: If you don't have that attitude, if you have the attitude of like, oh, wait a second, the world.

01:25:42.075 --> 01:25:44.317
[UNKNOWN]: is gonna do what I set it up to do.

01:25:44.877 --> 01:25:54.184
[UNKNOWN]: And the things that are immovable, I'm gonna maneuver around them effectively, and I'm gonna put myself in positions where I will not be negatively impacted by what the world is doing.

01:25:54.604 --> 01:26:02.130
[UNKNOWN]: It's the same thing I see in any type of, let's say, adversarial relationship.

01:26:03.290 --> 01:26:11.796
[UNKNOWN]: And people put their outcome based on what the other person does.

01:26:12.857 --> 01:26:13.917
[UNKNOWN]: This is a bad move.

01:26:14.838 --> 01:26:15.699
[UNKNOWN]: This is a bad move.

01:26:15.739 --> 01:26:21.763
[UNKNOWN]: So if you and I are arguing about something, and I say, and I decide, you know what?

01:26:21.783 --> 01:26:22.723
[UNKNOWN]: I'm going to call her bluff.

01:26:23.564 --> 01:26:25.105
[UNKNOWN]: Go ahead and do you do what you want to do, Jamie.

01:26:25.385 --> 01:26:26.286
[UNKNOWN]: The minute I do that,

01:26:27.066 --> 01:26:52.044
[UNKNOWN]: I've now given you the power to do whatever you're going to do and maybe there's a 99% chance that you're going to be logical and rational and you're going to see the way that I'm doing the way that I want you to do to superior there's also 1% chance that you're going to do this crazy thing and guess what you're going to do you're going to do the crazy thing that's the way that world works so I will never as not never put as seldom as possible.

01:26:52.404 --> 01:27:06.774
[UNKNOWN]: do I put the outcome of a situation into the hands of someone else where it relies on them and what they do rather than what I am going to do and what I am responsible for.

01:27:07.655 --> 01:27:19.503
[UNKNOWN]: So if we have to be in a certain place by a certain time, I know what I'm gonna do, I know that I'm gonna be there, and if you're okay, I can't rely on you being there, hey, I'm gonna be there.

01:27:20.124 --> 01:27:21.245
[UNKNOWN]: Jamie may show up,

01:27:22.290 --> 01:27:23.170
[UNKNOWN]: Right, and I'm gonna be there.

01:27:23.190 --> 01:27:24.591
[UNKNOWN]: I'm gonna start and Jamie may show up.

01:27:24.991 --> 01:27:27.672
[UNKNOWN]: She's got a tight time line It's okay, but let's talk a new client.

01:27:27.692 --> 01:27:31.634
[UNKNOWN]: Hey, I'm gonna you know this this I'm gonna be doing the presentation Jamie may be here as well.

01:27:31.954 --> 01:27:33.515
[UNKNOWN]: She's got a tight right there you go.

01:27:33.735 --> 01:27:34.135
[UNKNOWN]: No problem.

01:27:34.595 --> 01:27:37.537
[UNKNOWN]: It's covered if I say well You know we'll start when Jamie gets here

01:27:38.358 --> 01:27:45.700
[UNKNOWN]: But Jamie's on a tight fight and she's got, you know, uh, she checked a bag, which is a mortal sin of the echelon front.

01:27:45.740 --> 01:27:52.803
[UNKNOWN]: If you check a bag, so if she checked a bag, and now she's got to do baggage claim and the whole thing, and that thing got lost, like, no, don't do that.

01:27:53.543 --> 01:27:59.645
[UNKNOWN]: What outcomes can you control and base your plan around outcomes that you can control, and you're going to meet a mother, but much better situation.

01:27:59.975 --> 01:28:06.458
[UNKNOWN]: Yeah, and I think that what you described is the challenge people face is because they underestimate their sphere of control.

01:28:06.558 --> 01:28:08.579
[UNKNOWN]: Or their ability to influence the situation.

01:28:08.599 --> 01:28:12.041
[UNKNOWN]: So they give up all their control because it's someone else's or something else's problem.

01:28:12.441 --> 01:28:15.803
[UNKNOWN]: I was working with a client recently and we were going through our problem solving framework.

01:28:16.223 --> 01:28:19.805
[UNKNOWN]: And one part of that framework where we start is for them to identify the problem.

01:28:20.205 --> 01:28:21.726
[UNKNOWN]: And everyone loves identifying the problem.

01:28:21.746 --> 01:28:27.408
[UNKNOWN]: They love the part which is really just coming up with all the reasons why this problem exists, which is usually someone else or something else.

01:28:28.969 --> 01:28:31.732
[UNKNOWN]: The problem was the executive leadership team.

01:28:32.172 --> 01:28:33.453
[UNKNOWN]: They're changing priorities.

01:28:33.553 --> 01:28:35.595
[UNKNOWN]: The goalposts are constantly moving.

01:28:35.655 --> 01:28:36.276
[UNKNOWN]: They're friction.

01:28:36.296 --> 01:28:37.277
[UNKNOWN]: They're changed fatigue.

01:28:37.637 --> 01:28:38.718
[UNKNOWN]: Their team is feeling it.

01:28:39.099 --> 01:28:46.326
[UNKNOWN]: And in the situation, they're hyped up around the problem, which is their leadership and the situation that's happening at the higher level.

01:28:47.006 --> 01:28:53.030
[UNKNOWN]: And so then we flip to the next side of the framework, which is, okay, what are you going to do about how do you take ownership of this problem?

01:28:53.610 --> 01:28:54.511
[UNKNOWN]: And it was crickets.

01:28:54.851 --> 01:28:57.592
[UNKNOWN]: Everyone's thinking, like, I don't, I don't have any control over this.

01:28:57.793 --> 01:28:58.733
[UNKNOWN]: We just described that.

01:28:58.753 --> 01:28:59.473
[UNKNOWN]: That's leadership.

01:28:59.994 --> 01:29:03.176
[UNKNOWN]: And one person raised their hand and they said, man, it was really fun on the other side.

01:29:03.816 --> 01:29:12.118
[UNKNOWN]: And I said, yeah, right now we have to get to the harder part, which is to actually pull the thread on how can you solve this problem within your sphere of control.

01:29:12.138 --> 01:29:17.859
[UNKNOWN]: And I think that was the piece that they had to understand, is that, can you solve for the leadership and the challenges at the top?

01:29:18.279 --> 01:29:20.820
[UNKNOWN]: Maybe not, and probably not, you know, tomorrow.

01:29:21.440 --> 01:29:23.241
[UNKNOWN]: But what do you actually have control over?

01:29:23.581 --> 01:29:32.763
[UNKNOWN]: And it was one gentleman who realized this connection and said, you know what, I realize now, my team has about attitude, because I am not filtering the frustrations I have from leadership.

01:29:33.343 --> 01:29:36.844
[UNKNOWN]: I am, if anything, spreading it down to them.

01:29:37.305 --> 01:29:52.390
[UNKNOWN]: So he realized that within his fear of control, the ownership he could take wasn't necessarily what leadership was giving him to work with, it was how he created the buffer between leadership and his people and put them on the path to have a better attitude and help them manage the change fatigue that they were feeling.

01:29:53.030 --> 01:29:59.074
[UNKNOWN]: And all it took for was for him to really continue to pull the thread to realize that the end of that line is is you.

01:29:59.274 --> 01:30:00.415
[UNKNOWN]: It's anchored back to you.

01:30:00.775 --> 01:30:06.339
[UNKNOWN]: And I think when people first start the attempts of taking ownership, they start to seem more clearly okay.

01:30:06.760 --> 01:30:07.040
[UNKNOWN]: All right.

01:30:07.060 --> 01:30:09.281
[UNKNOWN]: I can't solve for this whole thing, but I can solve within here.

01:30:09.321 --> 01:30:10.822
[UNKNOWN]: And here's what I can take ownership of.

01:30:11.143 --> 01:30:14.365
[UNKNOWN]: And they start to ask that question, how can I take ownership of this?

01:30:14.785 --> 01:30:20.050
[UNKNOWN]: What in this problem can I actually step in within my sphere of control to take ownership of?

01:30:20.330 --> 01:30:25.174
[UNKNOWN]: And that gives us so much more control as a leader than just making excuses and casting the blame on to other people.

01:30:25.895 --> 01:30:33.421
[UNKNOWN]: And then eventually once that starts happening, then people start saying, wait a second, what about everyone else?

01:30:34.122 --> 01:30:41.428
[UNKNOWN]: And then you get like the extreme ownership dip where they're starting to look around, going, why am I the one to ask so on this?

01:30:42.515 --> 01:30:43.456
[UNKNOWN]: or you're the only one.

01:30:43.836 --> 01:30:49.401
[UNKNOWN]: I think that's for most people, they dip because they feel like they're the only one.

01:30:49.842 --> 01:30:51.163
[UNKNOWN]: They got a couple wins.

01:30:51.283 --> 01:30:53.045
[UNKNOWN]: They understand the value of ownership.

01:30:53.065 --> 01:30:54.646
[UNKNOWN]: They're starting to see it more clearly.

01:30:54.987 --> 01:30:58.450
[UNKNOWN]: And then they show up with their team and they take ownership and their team goes, yeah, cool.

01:30:58.930 --> 01:31:10.935
[UNKNOWN]: or their spouse is, yeah, you're right, that is your fault, or your kids who take forever to get them on the other side of ownership, let you have that ownership, and that starts to feel lonely, you're like, I'm out here on an island, no one else is taking ownership, what's the point?

01:31:11.295 --> 01:31:14.576
[UNKNOWN]: What's the point of doing these things when no one else has got my back in this?

01:31:14.636 --> 01:31:19.418
[UNKNOWN]: And so we dip because it starts to wear on us if we're the only one out there doing it.

01:31:19.980 --> 01:31:23.323
[UNKNOWN]: Yeah, it's kind of interesting that you win, right?

01:31:23.583 --> 01:31:25.224
[UNKNOWN]: You use the principles that you win.

01:31:26.265 --> 01:31:28.367
[UNKNOWN]: It's like winning kids wrestle.

01:31:29.167 --> 01:31:32.510
[UNKNOWN]: And the practice you train, you start to win.

01:31:33.811 --> 01:31:37.114
[UNKNOWN]: And then if you keep practicing and keep training, you'll keep winning.

01:31:37.274 --> 01:31:39.436
[UNKNOWN]: And if you don't, but guess what?

01:31:39.476 --> 01:31:42.758
[UNKNOWN]: The training and the practice is freaking hard and cutting weight, it's freaking hard.

01:31:43.139 --> 01:31:45.461
[UNKNOWN]: And so some kids are like, you know what?

01:31:46.321 --> 01:31:47.242
[UNKNOWN]: I'm not doing this anymore.

01:31:47.442 --> 01:31:53.407
[UNKNOWN]: or you go out into a match, and you get, you know, yeah, one time, and you go, what's the point?

01:31:53.747 --> 01:31:54.808
[UNKNOWN]: I've been training so hard.

01:31:54.828 --> 01:31:59.191
[UNKNOWN]: I've been having all these successes, and I went out there this one time, and this guy kicked my butt.

01:31:59.571 --> 01:32:01.413
[UNKNOWN]: And then you do what you just stop training.

01:32:01.513 --> 01:32:03.274
[UNKNOWN]: I think that's what happens with ownership.

01:32:03.314 --> 01:32:04.115
[UNKNOWN]: People say, you know what?

01:32:04.135 --> 01:32:04.575
[UNKNOWN]: This doesn't.

01:32:04.815 --> 01:32:07.117
[UNKNOWN]: This was great and theory, but it doesn't work in practice.

01:32:07.337 --> 01:32:08.558
[UNKNOWN]: You know the question that I get a lot.

01:32:09.683 --> 01:32:20.186
[UNKNOWN]: You know what if what if you know I take ownership and I say you know what Jamie this is this is my fault that that I scheduled these flights too close together And then Jamie says yeah, it is your fault.

01:32:20.426 --> 01:32:31.069
[UNKNOWN]: Well, then what am I supposed to do people honestly ask that question as if it was a jet get out of jail free card as if As if when I take ownership the problem goes away.

01:32:31.089 --> 01:32:32.590
[UNKNOWN]: It's like no the problem doesn't go away.

01:32:32.610 --> 01:32:33.230
[UNKNOWN]: It's still a problem

01:32:34.315 --> 01:32:37.784
[UNKNOWN]: And so when someone points their finger, when you say, yeah, this was my fault.

01:32:37.804 --> 01:32:39.609
[UNKNOWN]: And they point your finger at you and they say, yeah, it's your fault.

01:32:40.549 --> 01:32:43.791
[UNKNOWN]: You don't go, no, well, actually, no, I was taking ownership track and avoid this.

01:32:43.831 --> 01:32:45.292
[UNKNOWN]: No, no, you said, I know that's what I just said.

01:32:45.692 --> 01:32:46.192
[UNKNOWN]: It's my fault.

01:32:46.453 --> 01:32:47.353
[UNKNOWN]: Here's the things I'm gonna change.

01:32:47.653 --> 01:32:49.835
[UNKNOWN]: We're gonna make a new, you know, a protocol that's on front.

01:32:49.855 --> 01:32:53.477
[UNKNOWN]: We're gonna put a minimum amount of time for distance between events.

01:32:53.537 --> 01:32:55.778
[UNKNOWN]: And that way, no one will get caught like this again.

01:32:56.458 --> 01:32:57.399
[UNKNOWN]: So that's what I'm doing to change it.

01:32:57.899 --> 01:33:01.802
[UNKNOWN]: As opposed to like, well, no, I was just kind of saying it was my fault.

01:33:01.922 --> 01:33:05.464
[UNKNOWN]: So that you would take ownership because isn't it kind of your fault, Jamie?

01:33:05.484 --> 01:33:06.665
[UNKNOWN]: And you're the one that booked your flights.

01:33:06.845 --> 01:33:07.745
[UNKNOWN]: Is that kind of your fault?

01:33:09.545 --> 01:33:11.526
[UNKNOWN]: you, that's what you want when you take ownership.

01:33:11.566 --> 01:33:19.891
[UNKNOWN]: There's a little piece of you that's like, all right, I'm going to take ownership everyone because I heard this was good and I saw the win last time, but you all have to be in this boat with me, right?

01:33:19.931 --> 01:33:26.195
[UNKNOWN]: Like we all want people to take their part of ownership and oftentimes that leads us, you always say your intent has a smell.

01:33:26.555 --> 01:33:31.458
[UNKNOWN]: If I'm taking ownership, but deep down I know that you've also got some ownership in this, it's not going to land in the right way.

01:33:31.458 --> 01:33:31.618
[UNKNOWN]: way.

01:33:31.718 --> 01:33:41.997
[UNKNOWN]: When I take ownership of a problem, when you really take ownership, it doesn't matter what the other person is or is not willing to take ownership of because I'm still going to now solve this problem within my sphere of control.

01:33:43.530 --> 01:33:49.275
[UNKNOWN]: people get through the dip these power through and then they start to form the habit the extreme ownership habit.

01:33:49.395 --> 01:33:56.300
[UNKNOWN]: Yeah, I think it starts with the mindset that first question when you start to see the wins before the dip of how can I take ownership?

01:33:56.920 --> 01:34:01.424
[UNKNOWN]: And then if we just persist, it's the discipline you talk about.

01:34:01.484 --> 01:34:11.692
[UNKNOWN]: If we just consistently look through the world through that lens of ownership, we start to see that we actually have a lot more control than we

01:34:13.073 --> 01:34:15.834
[UNKNOWN]: And when we do that, we start to ask ourselves a question constantly.

01:34:15.874 --> 01:34:16.975
[UNKNOWN]: How do I take ownership of this?

01:34:16.995 --> 01:34:19.495
[UNKNOWN]: This doesn't feel like my fault, but somewhere ownership exists.

01:34:20.136 --> 01:34:24.157
[UNKNOWN]: And as we do that over time, it becomes our behavior, and it becomes our habit.

01:34:24.177 --> 01:34:26.278
[UNKNOWN]: And I think over time, it actually become your instinct.

01:34:26.338 --> 01:34:35.762
[UNKNOWN]: I think I've been a national and front-long enough that I know, I know even when I trip up and I say something, the immediate reaction I feel of like, oh, man, that's dang it.

01:34:36.282 --> 01:34:37.322
[UNKNOWN]: That wasn't ownership.

01:34:37.362 --> 01:34:39.363
[UNKNOWN]: You feel it because that's your instinct now.

01:34:39.723 --> 01:34:43.167
[UNKNOWN]: And I also know the power and getting to the other side of when it is your instinct.

01:34:43.307 --> 01:34:45.289
[UNKNOWN]: I don't look at problems the way the same way I used to.

01:34:45.649 --> 01:34:47.691
[UNKNOWN]: I don't look at them with my flight last night.

01:34:47.752 --> 01:34:48.693
[UNKNOWN]: It was a total disaster.

01:34:49.213 --> 01:34:55.440
[UNKNOWN]: I didn't have any sense last night of feeling overwhelmed and frustrated because I now have this instinct of ownership, which is okay, cool.

01:34:55.460 --> 01:34:57.181
[UNKNOWN]: That's what am I going to do to solve for it.

01:34:57.362 --> 01:35:01.246
[UNKNOWN]: Let's move on from this and let's start moving in the direction of getting this taking care of.

01:35:01.590 --> 01:35:07.074
[UNKNOWN]: I remember when you first had this idea of asking the queer put it on a slide at the monster.

01:35:07.255 --> 01:35:07.595
[UNKNOWN]: Yeah.

01:35:07.855 --> 01:35:09.476
[UNKNOWN]: How can I take ownership of this?

01:35:09.596 --> 01:35:11.978
[UNKNOWN]: No, I said, how can I make this my fault?

01:35:12.018 --> 01:35:12.419
[UNKNOWN]: That's right.

01:35:12.579 --> 01:35:13.680
[UNKNOWN]: How can I make this my fault?

01:35:14.180 --> 01:35:18.364
[UNKNOWN]: Which either either one of those to me, I read it as, oh.

01:35:19.044 --> 01:35:34.577
[UNKNOWN]: So, and I, you know, you know, you're not talking about this, you, and I said, listen, that means you really don't think it's your fault and you're trying to make it your fault, which is not really taking ownership, you're just pretending to take ownership, and away, and then after I thought up for a while, I was like, oh, this is like training meals, right?

01:35:34.757 --> 01:35:36.859
[UNKNOWN]: It's like, here's a situation that's going on.

01:35:37.220 --> 01:35:39.502
[UNKNOWN]: Some got a failure, some kind of a problem.

01:35:40.302 --> 01:35:43.224
[UNKNOWN]: And you've got, it's a training wheel to go, hold on a second.

01:35:43.524 --> 01:35:45.305
[UNKNOWN]: I don't want to just blame Jamie, how can this be my fault?

01:35:45.925 --> 01:35:47.546
[UNKNOWN]: Okay, and then it made a lot of sense to me.

01:35:47.566 --> 01:35:53.710
[UNKNOWN]: That's a great way to get into form the habit of taking ownership is by when something goes wrong.

01:35:54.150 --> 01:35:57.091
[UNKNOWN]: Instead, just going to complete Jamie, just can't believe Echo dropped the ball.

01:35:57.272 --> 01:35:58.432
[UNKNOWN]: Instead of going, hold on a second.

01:35:59.013 --> 01:35:59.813
[UNKNOWN]: How is this my fault?

01:36:00.333 --> 01:36:08.338
[UNKNOWN]: And the minute you start doing that, you start going, okay, I can see the things that I could change and the things that I could do better and man.

01:36:09.558 --> 01:36:20.362
[UNKNOWN]: There is such a small percentage of things in the world that when you really start pulling the thread and asking that question that you don't find yourself going Man, I should have done this two weeks ago.

01:36:20.902 --> 01:36:32.785
[UNKNOWN]: I said this, or I did this or I didn't do that and now we're here And that's on me and sure there's a bunch of other people that I could rely on to have Filled some gaps, but that's not what we're talking about.

01:36:33.045 --> 01:36:33.886
[UNKNOWN]: I don't control them.

01:36:34.146 --> 01:36:34.626
[UNKNOWN]: I control me

01:36:36.086 --> 01:36:44.869
[UNKNOWN]: I remember that conversation because that was in my first barrier slide, and the barrier was, it's not my fault, which I think is the biggest barrier people face.

01:36:44.909 --> 01:36:47.229
[UNKNOWN]: They tried to take ownership and like, but this really wasn't my fault.

01:36:47.289 --> 01:36:47.970
[UNKNOWN]: I wasn't there.

01:36:47.990 --> 01:36:54.472
[UNKNOWN]: I wasn't a part of this problem, and I had put on the slide how can ask yourself this question.

01:36:54.552 --> 01:36:56.092
[UNKNOWN]: How can I make this my fault?

01:36:56.492 --> 01:37:05.595
[UNKNOWN]: And you gave me that initial feedback of, hey, that's kind of insinuating that it's not really your fault, and behind that might have that insincerity that doesn't lead to a good outcome.

01:37:06.035 --> 01:37:17.708
[UNKNOWN]: And then I think it was like two days later you called me back because you thought about it and you thought you know what I changed my mind because I do think as people Start in the path of ownership you do start to have to force yourself by saying okay, I don't think this is my fault.

01:37:18.169 --> 01:37:20.711
[UNKNOWN]: How can I make this my fault in this situation and maybe

01:37:21.432 --> 01:37:32.880
[UNKNOWN]: I maybe I can't ever get to what I should ever couldn't, or could have done in that situation, but what I can at least get to in making this my fault is what I'm going to do next to solve it, which sometimes is where we have to anchor our ownership.

01:37:33.280 --> 01:37:40.505
[UNKNOWN]: Maybe we can't understand what happened to us, is that victim mentality, bad things happen, but I can at least take ownership of what I do next and how I respond.

01:37:40.825 --> 01:37:46.649
[UNKNOWN]: That's when you get that instinct of ownership of saying, man, this thing happened to me, I wasn't there, this doesn't feel like my fault.

01:37:47.069 --> 01:37:55.215
[UNKNOWN]: And even in that really difficult situation, I can still understand where ownership lies and how I can take it effectively in this situation.

01:37:57.101 --> 01:38:08.889
[UNKNOWN]: the idea of feeling bad or not good when you blame other people, I always think about throwing up in my mouth.

01:38:09.729 --> 01:38:15.973
[UNKNOWN]: I know that's narrowly, but like when you, that's when I'm like, well, you know, actually, Jamie, this is on you.

01:38:16.013 --> 01:38:22.838
[UNKNOWN]: Like, I feel like I just threw up in my mouth because if he's so disgusting to say that kind of stuff to blame other people to blame other,

01:38:23.338 --> 01:38:36.905
[UNKNOWN]: It's just terrible and yeah, that's where you should get to you should get to where you're if you start Pointing that finger at someone else Oh, no, actually it's on me.

01:38:37.226 --> 01:38:49.192
[UNKNOWN]: You've got to swallow that puke back down don't let it out because it's it's freaking nasty Um And then how are we how are you teaching ownership like now you've got the kind of got it.

01:38:49.212 --> 01:38:49.892
[UNKNOWN]: You got the habit.

01:38:50.052 --> 01:38:50.893
[UNKNOWN]: What are you doing to teach it?

01:38:51.595 --> 01:39:01.559
[UNKNOWN]: I think once you establish this instinct for ownership, then you need to understand your responsibility to model that behavior for the people around you.

01:39:02.320 --> 01:39:15.205
[UNKNOWN]: And certainly with your teams and your peers and your boss and the people that you work with, but where I see this play out the most is at home with my family, and especially three teenagers in how can I model this behavior?

01:39:15.225 --> 01:39:19.467
[UNKNOWN]: Because what I want more than anything is for the people around me, and certainly once I care about the most,

01:39:21.588 --> 01:39:50.305
[UNKNOWN]: The outcome of what ownership gives them the gift of ownership that they can take ownership of their life and not spend so much time That I think I did when I was younger making excuses which prevented me from actually achieving what I wanted to achieve So I think it's modeling the behavior and then it's those earnest questions and helping people Reveal to themselves like you said before I can't show up with my kids and say hey, you had to take ownership of this, but to reveal for themselves That oh, there's actually a path here in which I can take ownership to solve this

01:39:51.135 --> 01:40:00.823
[UNKNOWN]: I'll tell you right now, like if I, in my house, make any kind of blame on anybody, it is unbearable.

01:40:00.903 --> 01:40:08.169
[UNKNOWN]: It is my kids, oh, I mean, don't do it.

01:40:08.409 --> 01:40:09.270
[UNKNOWN]: Do not do it in my mouth.

01:40:09.590 --> 01:40:10.211
[UNKNOWN]: Do not do it.

01:40:10.891 --> 01:40:19.659
[UNKNOWN]: in my house, do not say like, well, you know, you said you were going to know, nope, nope, you will get, oh, you'll get, you'll get dunked on for the next 20 minutes.

01:40:19.899 --> 01:40:20.840
[UNKNOWN]: I've had a few of those.

01:40:21.580 --> 01:40:22.041
[UNKNOWN]: It's rough.

01:40:22.101 --> 01:40:22.842
[UNKNOWN]: You don't have anything.

01:40:22.862 --> 01:40:24.643
[UNKNOWN]: You don't want to let that happen in the house.

01:40:26.545 --> 01:40:28.466
[UNKNOWN]: It's important to know, as well, that.

01:40:30.568 --> 01:40:33.510
[UNKNOWN]: there are there are slugs in the world.

01:40:33.831 --> 01:40:38.914
[UNKNOWN]: There are people that are not going to take ownership.

01:40:39.334 --> 01:40:55.826
[UNKNOWN]: There are people that when you know, when Jamie, you and I are working on a project together and we're peers and you know, we have to do ABC and DE and F and you're going to do DNF and I and I'm kind of done with my ABC and I go, hey, do you want me to do D for you and you're like, yeah, yeah, go ahead and take ownership of it and I go, yeah, no problem.

01:40:55.866 --> 01:40:56.867
[UNKNOWN]: Here's support, come and move.

01:40:57.508 --> 01:41:01.613
[UNKNOWN]: And then, you know, I do that and then a little while later, like, do you need to help with E2?

01:41:01.733 --> 01:41:04.978
[UNKNOWN]: Because it seems like you're like, you have to go ahead, yeah, take your hair to here's E, do that.

01:41:05.338 --> 01:41:09.263
[UNKNOWN]: And then, you know, you're like, a little while later, I say, do you need to help with F2?

01:41:09.303 --> 01:41:11.026
[UNKNOWN]: And you're like, yeah, go ahead and do F2.

01:41:12.027 --> 01:41:12.127
[UNKNOWN]: And

01:41:12.768 --> 01:41:14.010
[UNKNOWN]: There are people like that in the world.

01:41:14.430 --> 01:41:16.472
[UNKNOWN]: Most people, their egos won't allow that.

01:41:17.013 --> 01:41:21.398
[UNKNOWN]: Most people, you might allow me to take D, as soon as I ask for E, you're like, no, no, no, I got it.

01:41:21.418 --> 01:41:22.279
[UNKNOWN]: Matter of fact, give me D back.

01:41:22.580 --> 01:41:25.123
[UNKNOWN]: Most people, they want that, they want that work.

01:41:25.423 --> 01:41:27.045
[UNKNOWN]: Are there slugs in the world that don't want to do it?

01:41:27.065 --> 01:41:27.565
[UNKNOWN]: Yes, there are.

01:41:28.246 --> 01:41:28.766
[UNKNOWN]: Here's the thing.

01:41:29.386 --> 01:41:35.329
[UNKNOWN]: If you let that play out, we look up in three months and echo our boss comes over and says, you know, hey, how's it going?

01:41:35.349 --> 01:41:39.550
[UNKNOWN]: And I go, yeah, I just need to I need one more person on my team and you say, you know, why do you need another person on your team?

01:41:39.590 --> 01:41:44.812
[UNKNOWN]: And I say, well, it's because we do ABC and we do DE and F. And she goes and echoes as well.

01:41:44.932 --> 01:41:46.893
[UNKNOWN]: Why are you doing D and F is not Jamie's world.

01:41:46.913 --> 01:41:49.314
[UNKNOWN]: Well, no, here's the, you know, there's what I've been doing.

01:41:49.354 --> 01:41:53.896
[UNKNOWN]: Here's the extra man hours taken me and I'm not sure where she's got going on, but I need another person.

01:41:54.356 --> 01:41:57.217
[UNKNOWN]: Eventually, everyone realizes Jamie's not doing anything.

01:41:57.817 --> 01:42:03.501
[UNKNOWN]: And so if you got people that aren't going to carry any weight, take the stuff off their plate, eventually they'll go away.

01:42:03.561 --> 01:42:04.382
[UNKNOWN]: That's the way it'll happen.

01:42:05.462 --> 01:42:09.445
[UNKNOWN]: Generally speaking, people will let maybe let you take one or two things off their plate.

01:42:09.645 --> 01:42:11.066
[UNKNOWN]: And then they want them back.

01:42:11.226 --> 01:42:14.248
[UNKNOWN]: That's the way the ego works, that's the way the mind works.

01:42:14.889 --> 01:42:19.292
[UNKNOWN]: Everyone realizes that you have to create value inside of an organization if you want to stay there.

01:42:19.892 --> 01:42:30.398
[UNKNOWN]: So when you start taking things that they are supposed to be doing away from them, generally speaking, the slug will relinquish it all eventually, and they won't be there anymore.

01:42:30.638 --> 01:42:40.003
[UNKNOWN]: So that is another way that the idea of extreme ownership creates a culture where people that don't believe in it won't be there for a long time.

01:42:40.843 --> 01:42:42.244
[UNKNOWN]: they will get weeded out.

01:42:42.644 --> 01:42:44.925
[UNKNOWN]: And that's an example of like either a peer or a subordinate.

01:42:45.585 --> 01:42:47.606
[UNKNOWN]: That's going to get weeded out eventually because they won't have a job anymore.

01:42:47.626 --> 01:42:49.186
[UNKNOWN]: They just keep given stuff up.

01:42:49.606 --> 01:42:53.768
[UNKNOWN]: And by the way, when you are taking stuff off their plate, you increase your value.

01:42:54.428 --> 01:43:00.971
[UNKNOWN]: So now you have more value to the organization and now you can bring more people on and you'll get promoted to a new position and you'll be running more stuff.

01:43:00.991 --> 01:43:04.972
[UNKNOWN]: So it is good for you as an individual as well as helping the team.

01:43:05.352 --> 01:43:06.593
[UNKNOWN]: It's a win-win across the board.

01:43:08.493 --> 01:43:11.494
[UNKNOWN]: What's the deal with reflective ownership?

01:43:12.475 --> 01:43:19.117
[UNKNOWN]: I started thinking about this a couple of years ago because you guys use the term preemptive ownership early at my time at Ashland Front.

01:43:19.137 --> 01:43:23.198
[UNKNOWN]: So there's the preemptive ownership which means, hey, we're about to go do something together.

01:43:23.498 --> 01:43:29.420
[UNKNOWN]: There's things that I can do as your leader or your teammate to preemptively take ownership, meaning I'm putting contingency plans in place.

01:43:29.441 --> 01:43:33.602
[UNKNOWN]: So I'm making sure that I'm double checking certain aspects of the mission so that we can be successful.

01:43:33.942 --> 01:43:43.985
[UNKNOWN]: There's ways for me to preemptively, even if it's just telling my team, hey, what we're going to do is difficult, and it may not succeed, and if that's the case, here's what I'm going to do afterwards.

01:43:44.005 --> 01:43:47.286
[UNKNOWN]: You can preemptively sort of show your team you have their back.

01:43:47.306 --> 01:43:49.326
[UNKNOWN]: That's a way of implementing preemptive ownership.

01:43:49.807 --> 01:43:52.607
[UNKNOWN]: And then there's the ownership in the moment, we should be doing every day.

01:43:53.348 --> 01:44:00.890
[UNKNOWN]: And a thing that I've been talking with peep different leaders within the last probably five years is this idea of reflective ownership, meaning,

01:44:01.730 --> 01:44:16.353
[UNKNOWN]: When you really have this instinct for ownership, there's power in being able to look at past mistakes that you've made through now this understanding of ownership, this lens of ownership, reflectively in saying, yeah, I see now how I contributed to that.

01:44:16.473 --> 01:44:19.973
[UNKNOWN]: I see now what I could have done differently to set myself up for success.

01:44:20.033 --> 01:44:25.534
[UNKNOWN]: I see now the lack of ownership there, or that making an excuse in this instance, was not the right call.

01:44:25.994 --> 01:44:29.635
[UNKNOWN]: And the power in that isn't to dwell in those instances.

01:44:30.215 --> 01:44:38.439
[UNKNOWN]: It's to be able to say, OK, made that mistake, I can see more clearly now what I did to contribute to that problem, which sets me up for success when those things come again.

01:44:38.479 --> 01:44:42.681
[UNKNOWN]: I'm going to be more capable of taking ownership when those same issues arise.

01:44:42.701 --> 01:44:57.327
[UNKNOWN]: So I think that there's power for people to take reflective ownership over the things that bring them second guessing or maybe even shame or guilt and to look at that through the reflective lens and ownership and say, OK, here's what I would do differently knowing what I know now.

01:44:58.226 --> 01:45:03.989
[UNKNOWN]: Yeah, the idea of remember don't dwell, you know, that we talk about when we talk about losing people.

01:45:04.809 --> 01:45:07.911
[UNKNOWN]: And obviously, we want to remember them, but we don't dwell in the past.

01:45:07.951 --> 01:45:12.413
[UNKNOWN]: And it's a very similar thing, you know, remember, and what lessons do you learn from it?

01:45:12.853 --> 01:45:15.035
[UNKNOWN]: Because the excuse.

01:45:19.128 --> 01:45:27.816
[UNKNOWN]: of, well, I was 20, or well, I was 22, or well, I was 23, like those are, that's an excuse that you're making.

01:45:28.396 --> 01:45:32.359
[UNKNOWN]: And but we all, we both know, we were not smart.

01:45:32.680 --> 01:45:38.805
[UNKNOWN]: You know, you were doing, I was doing dumb stuff when I was 17, 16, 15, 20, 20, like I was doing dumb stuff.

01:45:41.627 --> 01:45:47.670
[UNKNOWN]: And so to say, you know, well, this is what I did, and this is what I learned from it.

01:45:48.290 --> 01:45:55.174
[UNKNOWN]: And so the idea that, well, I was young and therefore whatever I did is excusable.

01:45:55.294 --> 01:45:56.955
[UNKNOWN]: It's like, no, no, no, that was me.

01:45:57.875 --> 01:45:58.455
[UNKNOWN]: Have I learned?

01:45:58.675 --> 01:45:59.536
[UNKNOWN]: Yes, I've learned.

01:45:59.596 --> 01:46:00.236
[UNKNOWN]: Have I matured?

01:46:00.336 --> 01:46:01.017
[UNKNOWN]: Yes, I've matured.

01:46:01.277 --> 01:46:04.518
[UNKNOWN]: Do I try and pass on what I learned from doing dumb stuff to other people?

01:46:05.019 --> 01:46:05.559
[UNKNOWN]: Absolutely.

01:46:05.999 --> 01:46:06.679
[UNKNOWN]: Is an excuse?

01:46:06.859 --> 01:46:07.020
[UNKNOWN]: Nope.

01:46:07.060 --> 01:46:07.740
[UNKNOWN]: It's not an excuse.

01:46:07.780 --> 01:46:10.021
[UNKNOWN]: It's it's the reality of the situation.

01:46:10.781 --> 01:46:22.787
[UNKNOWN]: And to your point, do I sit around all day and and and drag myself under the ground for dumb stuff that I did when I was younger?

01:46:23.007 --> 01:46:23.187
[UNKNOWN]: Nope.

01:46:23.448 --> 01:46:24.128
[UNKNOWN]: I've learned from them.

01:46:25.405 --> 01:46:25.905
[UNKNOWN]: Like, okay.

01:46:26.206 --> 01:46:28.207
[UNKNOWN]: And I'll do my best to pass on those lessons.

01:46:28.707 --> 01:46:34.991
[UNKNOWN]: But I think that's a very important thing to remember because people things happen, right?

01:46:35.211 --> 01:46:36.632
[UNKNOWN]: Things happen and people do dumb stuff.

01:46:37.392 --> 01:46:42.475
[UNKNOWN]: I do dumb stuff, you done dumb stuff, echo Charles for sure, some dumb stuff, right?

01:46:43.216 --> 01:46:45.237
[UNKNOWN]: And do we grow up, do we mature?

01:46:45.257 --> 01:46:47.438
[UNKNOWN]: Yeah, that's part of it.

01:46:47.498 --> 01:46:53.222
[UNKNOWN]: And do you want to dwell on the fact that you made mistakes when you were younger?

01:46:54.422 --> 01:46:59.204
[UNKNOWN]: Or, by the way, you can make a mistake two weeks ago and you can beat yourself up about that mistake.

01:46:59.664 --> 01:47:04.926
[UNKNOWN]: You know, that happens all the time, but sometimes you got to make a decision on something and you made the wrong decision.

01:47:06.006 --> 01:47:08.507
[UNKNOWN]: And what information did you have at the time?

01:47:09.547 --> 01:47:15.009
[UNKNOWN]: You took action on what the information that you had at the time, it turned out to be not a bad outcome.

01:47:16.089 --> 01:47:22.315
[UNKNOWN]: And again, to sit there and dwell on that forever, and I can't believe I messed that up, is not a good program.

01:47:22.656 --> 01:47:23.376
[UNKNOWN]: They already happened.

01:47:23.797 --> 01:47:26.479
[UNKNOWN]: You have to learn from it, and then you have to move on.

01:47:26.620 --> 01:47:27.621
[UNKNOWN]: That's what you have to do with life.

01:47:28.201 --> 01:47:29.482
[UNKNOWN]: Do not get bogged down.

01:47:29.522 --> 01:47:33.346
[UNKNOWN]: Don't let extreme ownership become this anchor dragging you to the bottom of the ocean.

01:47:33.646 --> 01:47:34.647
[UNKNOWN]: That's not what it's meant to do.

01:47:35.348 --> 01:47:48.275
[UNKNOWN]: It's meant to be an adjective, this reflective ownership, in my opinion, is like, oh, this is extreme ownership is the instructions that I'm getting from the past that are now teaching me how to move forward.

01:47:48.875 --> 01:47:51.877
[UNKNOWN]: Because again, there's all kinds of things.

01:47:51.917 --> 01:47:53.098
[UNKNOWN]: We talk about PTSD.

01:47:53.118 --> 01:47:58.581
[UNKNOWN]: A lot of PTSD is what I did or what I did not do in combat.

01:47:59.641 --> 01:48:03.742
[UNKNOWN]: or in whatever situation, what I did, or what I did not do.

01:48:04.562 --> 01:48:20.005
[UNKNOWN]: And extreme ownership and reflective ownership would be, oh, here's the situation I was in, here's the decision that I made, I understand why I made it, it wasn't a good decision, and here's what I learned from it, and here's why I'm better now.

01:48:20.565 --> 01:48:24.186
[UNKNOWN]: That's a reflective ownership of that, as opposed to

01:48:25.226 --> 01:48:25.807
[UNKNOWN]: I did this.

01:48:26.167 --> 01:48:27.448
[UNKNOWN]: I did this thing.

01:48:27.908 --> 01:48:29.009
[UNKNOWN]: It was the bad move.

01:48:29.710 --> 01:48:30.871
[UNKNOWN]: I can't believe I did that.

01:48:31.231 --> 01:48:32.052
[UNKNOWN]: I should have done better.

01:48:32.072 --> 01:48:32.892
[UNKNOWN]: I should have known better.

01:48:33.032 --> 01:48:40.738
[UNKNOWN]: Like just keeping that on yourself and letting that anchor drag you down as opposed to okay from a lens of extreme ownership.

01:48:40.858 --> 01:48:41.439
[UNKNOWN]: Here's what I did.

01:48:41.579 --> 01:48:42.280
[UNKNOWN]: Here's why I did it.

01:48:42.580 --> 01:48:46.483
[UNKNOWN]: Here's a lesson that I've learned and here's how I'm going to move forward and that's what we really do have to do.

01:48:47.226 --> 01:48:52.591
[UNKNOWN]: I agree because I think so many mistakes we've made when we were younger, we doubled down on the excuse the older we get.

01:48:52.631 --> 01:48:53.512
[UNKNOWN]: We think about it again.

01:48:53.552 --> 01:48:57.476
[UNKNOWN]: I think part of that is because inside we know we should have done something differently.

01:48:57.996 --> 01:49:01.900
[UNKNOWN]: And so we then for those of us that dwell on the past or think about those.

01:49:02.560 --> 01:49:03.641
[UNKNOWN]: mistakes that we've made.

01:49:03.942 --> 01:49:05.943
[UNKNOWN]: We double down on the excuse we made at the time.

01:49:06.024 --> 01:49:06.764
[UNKNOWN]: So there's power.

01:49:07.165 --> 01:49:11.949
[UNKNOWN]: And I would say, you know, not that we're super touchy-feely here at Asheline front, but it's healing.

01:49:12.189 --> 01:49:17.434
[UNKNOWN]: It's healing to actually look at mistakes you've made and say, hey, I can recognize now my ownership in this situation.

01:49:17.735 --> 01:49:24.581
[UNKNOWN]: And I'm better equipped to the next time I come around these same problems to take ownership in an effective manner and actually solve this problem.

01:49:24.621 --> 01:49:26.103
[UNKNOWN]: I don't have to make that excuse anymore.

01:49:26.423 --> 01:49:34.666
[UNKNOWN]: You can alleviate the weight of some of those mistakes you've made and the shame and guilt that comes with them by just looking through that lens of ownership and saying, okay, I've aimed excuse.

01:49:34.786 --> 01:49:36.827
[UNKNOWN]: I did X, Y, and Z, here's what I would do differently.

01:49:37.387 --> 01:49:39.088
[UNKNOWN]: Now with the knowledge that I have.

01:49:39.148 --> 01:49:46.390
[UNKNOWN]: Yeah, yeah, use that as a lens to use this idea of reflective ownership as like a lens to the past to learn from.

01:49:47.011 --> 01:49:51.892
[UNKNOWN]: Not an anchor from the past to drag you there where you have to live forever.

01:49:52.012 --> 01:49:53.093
[UNKNOWN]: It's not supposed to be like that.

01:49:54.294 --> 01:50:06.608
[UNKNOWN]: And then eventually, you get to this point where you are liberated by extreme ownership, and it no longer feels like this massive weight.

01:50:07.813 --> 01:50:12.117
[UNKNOWN]: I think, similar to what you teach around discipline.

01:50:12.137 --> 01:50:21.625
[UNKNOWN]: If I think about the discipline that I enact in my life for my physical health or my mental health or things of that nature, ownership can become this instinct.

01:50:21.945 --> 01:50:31.493
[UNKNOWN]: And if you continue with the discipline to implement it effectively every day in your life, you get to the other side, which is absolute,

01:50:32.454 --> 01:50:40.042
[UNKNOWN]: feeling of control over the outcome and a higher sense of confidence, you get to a place of understanding how to solve problems.

01:50:40.523 --> 01:50:52.235
[UNKNOWN]: The friction you feel with other people or the friction you feel about just challenges in general can be replaced with the sense of calm and ownership that I can solve this problem.

01:50:52.315 --> 01:50:55.018
[UNKNOWN]: I have the tools to solve this problem and take ownership.

01:50:56.215 --> 01:51:00.663
[UNKNOWN]: Yeah, it is very liberating eventually, eventually.

01:51:01.184 --> 01:51:02.146
[UNKNOWN]: Because for a while,

01:51:03.309 --> 01:51:15.534
[UNKNOWN]: Again, the financial problems I have, the relationship problems I have, the job problems I have, the progression problems I have, the physical problems that I have, this is a lot of problems to have and have them all on your shoulders.

01:51:16.634 --> 01:51:23.097
[UNKNOWN]: But when we take ownership all of a sudden, it's our decisions that shape the outcomes of all those things.

01:51:23.717 --> 01:51:29.020
[UNKNOWN]: And again, are there going to be things in your world that you have no control over?

01:51:29.160 --> 01:51:29.760
[UNKNOWN]: Yes, there are.

01:51:30.200 --> 01:51:31.821
[UNKNOWN]: So what are the things you can control?

01:51:32.701 --> 01:51:46.654
[UNKNOWN]: do not put your future, do not put your present into the hands of other people or of other situations or of other outcomes.

01:51:47.235 --> 01:51:49.037
[UNKNOWN]: What outcomes can you control?

01:51:50.100 --> 01:51:51.681
[UNKNOWN]: and that those are the ones you need to focus on.

01:51:51.921 --> 01:51:54.202
[UNKNOWN]: And the ones that you can't control, you have to maneuver around them.

01:51:54.562 --> 01:51:55.802
[UNKNOWN]: You can't beat your head up against them.

01:51:56.083 --> 01:52:03.205
[UNKNOWN]: You have to, you know, I talk about, at the most part, I talk about human terrain and reading the human terrain.

01:52:03.706 --> 01:52:10.148
[UNKNOWN]: And there are some pieces of terrain when you're out in the field, actual earth terrain, a big mountain, you can't move it.

01:52:10.649 --> 01:52:11.689
[UNKNOWN]: A stream, you can't move it.

01:52:11.709 --> 01:52:14.290
[UNKNOWN]: Or wherever you can't move it, you have to maneuver around them.

01:52:14.690 --> 01:52:16.511
[UNKNOWN]: And there is human terrain, that's the same thing.

01:52:19.018 --> 01:52:27.704
[UNKNOWN]: They're I'm not going we're not going to change them and they're not going to be any different and I have to maneuver around them That's the way it's going to be and then in life in general.

01:52:27.724 --> 01:52:32.808
[UNKNOWN]: There are going to be partial portions of life that you cannot change They are what they are

01:52:33.951 --> 01:52:39.575
[UNKNOWN]: And if you rely on how that unchangeable thing, you rely on that thing, changing some out, it's not gonna happen.

01:52:39.855 --> 01:52:41.176
[UNKNOWN]: It is going to be what it is.

01:52:41.556 --> 01:52:44.538
[UNKNOWN]: And you have to maneuver around it and you have to, if you can, incorporate it.

01:52:44.898 --> 01:52:46.219
[UNKNOWN]: Incorporated into the whole thing.

01:52:46.279 --> 01:52:47.260
[UNKNOWN]: That's what we're doing, okay?

01:52:47.760 --> 01:52:48.481
[UNKNOWN]: That's the way this is.

01:52:48.641 --> 01:52:49.702
[UNKNOWN]: Okay, I'm in with it.

01:52:49.962 --> 01:52:51.363
[UNKNOWN]: That's the way that's how we're going forward.

01:52:51.703 --> 01:52:55.726
[UNKNOWN]: Just like when you have somebody with a some characteristic that's really hard to deal with.

01:52:55.946 --> 01:52:57.447
[UNKNOWN]: Incorporated into the program.

01:52:57.487 --> 01:52:58.488
[UNKNOWN]: Make it part of the program.

01:52:58.508 --> 01:52:59.408
[UNKNOWN]: That's what we're doing, okay?

01:52:59.688 --> 01:53:01.410
[UNKNOWN]: I got echoed Charles with what we used.

01:53:01.430 --> 01:53:02.510
[UNKNOWN]: We're gonna utilize that thing.

01:53:04.698 --> 01:53:10.463
[UNKNOWN]: People get people waste a lot of energy on things that they have no control over.

01:53:11.244 --> 01:53:16.248
[UNKNOWN]: And man, it's just a waste of energy, and not only that, it's futile.

01:53:17.289 --> 01:53:21.273
[UNKNOWN]: It really is its futile, and to waste your energy on futile things.

01:53:22.013 --> 01:53:24.396
[UNKNOWN]: is it just going to bring you down.

01:53:24.897 --> 01:53:25.578
[UNKNOWN]: That's the way it works.

01:53:26.239 --> 01:53:31.665
[UNKNOWN]: So identifying and you know sometimes it might take a little time to realize, you know what?

01:53:31.786 --> 01:53:32.066
[UNKNOWN]: I can't.

01:53:32.527 --> 01:53:33.948
[UNKNOWN]: I don't think I'm going to be able to change this.

01:53:33.968 --> 01:53:35.110
[UNKNOWN]: I'm not going to cast it.

01:53:35.130 --> 01:53:36.712
[UNKNOWN]: I'm not going to throw it away, but you know what?

01:53:36.792 --> 01:53:38.654
[UNKNOWN]: I think it's going to be really hard to change this situation.

01:53:39.375 --> 01:53:40.736
[UNKNOWN]: Okay, so you know what I'm going to deal with it.

01:53:41.276 --> 01:53:41.957
[UNKNOWN]: I'm going to deal with it.

01:53:42.077 --> 01:53:43.418
[UNKNOWN]: This is what this is my new normal.

01:53:43.658 --> 01:53:45.079
[UNKNOWN]: This is what normal is this is okay.

01:53:45.399 --> 01:53:54.084
[UNKNOWN]: You know, you see sometimes people get hit with some kind of a traumatic disease or they get with a, you know, look at, look at Travis Mills, you know.

01:53:55.345 --> 01:53:58.408
[UNKNOWN]: lost arms and legs, but okay, that's his new normal.

01:53:59.448 --> 01:53:59.709
[UNKNOWN]: I did.

01:54:00.189 --> 01:54:01.770
[UNKNOWN]: She's crushing world wide.

01:54:01.790 --> 01:54:02.671
[UNKNOWN]: He's just getting after it.

01:54:03.171 --> 01:54:08.055
[UNKNOWN]: And he's such an example of ownership because like what he's done with his life as a result of that.

01:54:09.336 --> 01:54:10.737
[UNKNOWN]: And he couldn't change it.

01:54:11.057 --> 01:54:12.519
[UNKNOWN]: And you know, that's one of the things he talks about.

01:54:12.539 --> 01:54:14.160
[UNKNOWN]: You know, he's like, okay, this is where I am.

01:54:14.560 --> 01:54:15.921
[UNKNOWN]: It took him a little bit of time.

01:54:16.882 --> 01:54:17.382
[UNKNOWN]: But this is okay.

01:54:17.402 --> 01:54:17.922
[UNKNOWN]: This is where I am.

01:54:17.962 --> 01:54:19.763
[UNKNOWN]: So what I got here's a moving forward.

01:54:20.263 --> 01:54:23.384
[UNKNOWN]: So there are going to be things in your life that yep you wish you could change.

01:54:23.424 --> 01:54:36.947
[UNKNOWN]: You can wish all day you can spend the rest of your time wishing and wandering what could have done what could have been but it's not and so don't waste that time with that get on with what you got start moving take ownership of what you got don't worry about the things you can't control they're not.

01:54:38.163 --> 01:54:39.084
[UNKNOWN]: they're really no factor.

01:54:39.824 --> 01:54:40.945
[UNKNOWN]: Ultimately, they're no factor.

01:54:41.105 --> 01:54:45.867
[UNKNOWN]: You've got to contend with them, but you can't let them drive the way what the outcomes are going to be.

01:54:46.588 --> 01:54:47.908
[UNKNOWN]: So pay attention to that.

01:54:48.189 --> 01:54:53.932
[UNKNOWN]: So many cool examples of people that have shared those kind of outcomes.

01:54:53.992 --> 01:54:54.152
[UNKNOWN]: Just

01:54:55.272 --> 01:55:17.663
[UNKNOWN]: I'm just the people that we have personally met over the years that have done everything from brother business into billion dollar businesses to overcoming addiction, to getting healthy, to repairing their damaged relationships, to getting promoted to just everything and it all comes back to you.

01:55:17.983 --> 01:55:20.764
[UNKNOWN]: All right, I'm going to start taking ownership of what's going on.

01:55:22.535 --> 01:55:29.720
[UNKNOWN]: we call those stories of impacted echelon front and we share a lot of those to remind our team of what we're doing here at echelon first.

01:55:29.881 --> 01:55:31.662
[UNKNOWN]: Yeah, what we're doing here at echelon front.

01:55:31.742 --> 01:55:40.809
[UNKNOWN]: And again, like we said earlier with the case studies, this is individuals, people come up to you all the time and they say, hey, you change my life.

01:55:40.989 --> 01:55:42.170
[UNKNOWN]: And what do you always tell people?

01:55:42.630 --> 01:56:09.620
[UNKNOWN]: I didn't change it you did you change your life and I think the example here is yes the principles are here but these are individuals and people who said I'm going to change my life I am going to take ownership of these things that I am currently making excuses for and the examples I couldn't even count the number of times people of email then said to what you described I overcame this addiction I lost a ton of weight I repair this relationship with my wife you know I was on the brink of divorce and we came back and we're healthier than ever

01:56:10.080 --> 01:56:18.748
[UNKNOWN]: Whatever it is, people when they start taking ownership, they see a path of gaining the control to actually achieve what they want in their life.

01:56:18.848 --> 01:56:20.049
[UNKNOWN]: It is so empowering.

01:56:20.509 --> 01:56:23.952
[UNKNOWN]: I know for myself, I've been around you guys for 12 years now.

01:56:24.433 --> 01:56:31.839
[UNKNOWN]: I read that first manuscript and it was a lot of stuff that I knew about leadership, but the end result of 12 years of trying to create this instinct.

01:56:31.859 --> 01:56:35.923
[UNKNOWN]: And I'm not perfect at it for sure is I am a better human being.

01:56:36.303 --> 01:56:41.288
[UNKNOWN]: As a result of these principles, I'm a better mom, a better friend, a better spouse, a better boss, a better teammate.

01:56:41.668 --> 01:56:44.331
[UNKNOWN]: I am a better individual as a result of these principles.

01:56:44.391 --> 01:56:51.517
[UNKNOWN]: And what I always tell people is if you just get on the path of ownership, the end result is that your life will be better.

01:56:51.838 --> 01:56:53.219
[UNKNOWN]: Every aspect of your life will be better.

01:56:53.239 --> 01:56:54.200
[UNKNOWN]: And it doesn't mean easier.

01:56:54.360 --> 01:56:57.122
[UNKNOWN]: You look at someone like Travis Mills or Rob Jones, not easier.

01:56:57.543 --> 01:56:59.745
[UNKNOWN]: But better because you're in control of the outcome.

01:57:01.154 --> 01:57:09.979
[UNKNOWN]: Yeah, I got to ask though, I would go like, what's the first like move, uh, you know, what's like the white belt first move that you're going to learn when it comes to these principles.

01:57:10.700 --> 01:57:17.443
[UNKNOWN]: And, you know, I said, it's looking around at the world, looking around at everything that's going wrong in your world and realizing that it's because of you.

01:57:18.144 --> 01:57:23.467
[UNKNOWN]: There's one common denominator and all of these freaking disasters that are going on in your world, echoed Charles.

01:57:23.487 --> 01:57:25.208
[UNKNOWN]: There's one common denominator.

01:57:25.907 --> 01:57:26.988
[UNKNOWN]: We have the decal.

01:57:27.368 --> 01:57:28.569
[UNKNOWN]: It's actually our council.

01:57:28.589 --> 01:57:31.011
[UNKNOWN]: If you come to our council, you get a plaque that's a mirror.

01:57:31.431 --> 01:57:33.953
[UNKNOWN]: And etched on the mirror, it says problem identified.

01:57:34.454 --> 01:57:37.336
[UNKNOWN]: And then we decided Jen and our team got decals.

01:57:37.696 --> 01:57:38.637
[UNKNOWN]: You could put on your mirror.

01:57:38.777 --> 01:57:42.780
[UNKNOWN]: So if you're trying to take that first step and you're struggling, just put that decal on your mirror.

01:57:42.800 --> 01:57:46.363
[UNKNOWN]: And every time you wake up in the morning, you look in the mirror and it just says problem identified.

01:57:46.403 --> 01:57:48.525
[UNKNOWN]: You go, yep, all right, we're going to start the day off right.

01:57:48.665 --> 01:57:51.908
[UNKNOWN]: I'm at fault and because I'm at fault I can actually control what I do next.

01:57:53.290 --> 01:57:54.571
[UNKNOWN]: check.

01:57:55.232 --> 01:58:05.322
[UNKNOWN]: We have the master coming up in Denver, October 14th and the master is one of those things that, you know, we're like a little bit of a gamble.

01:58:05.603 --> 01:58:14.332
[UNKNOWN]: Well, maybe even a lot of a bit of a gamble in the beginning because we had sort of grown to a point where we were priced out of some small businesses.

01:58:14.872 --> 01:58:17.015
[UNKNOWN]: And we had a bunch of people saying, hey, can you come work with our company?

01:58:17.576 --> 01:58:19.058
[UNKNOWN]: And they just didn't have the budget for it.

01:58:19.839 --> 01:58:25.947
[UNKNOWN]: And we kind of talked about it and decided let's do something where pretty much open to the public and anyone can come.

01:58:26.228 --> 01:58:27.149
[UNKNOWN]: And it's a lower price point.

01:58:28.030 --> 01:58:29.492
[UNKNOWN]: So the first one we did we, or is that 2016?

01:58:30.653 --> 01:58:31.174
[UNKNOWN]: 2016.

01:58:31.194 --> 01:58:34.175
[UNKNOWN]: This will be 10 years this October of Masters.

01:58:34.315 --> 01:58:35.516
[UNKNOWN]: Sweet 10 year anniversary.

01:58:35.656 --> 01:58:36.697
[UNKNOWN]: Yep.

01:58:37.497 --> 01:58:40.039
[UNKNOWN]: We, so we decided to do it.

01:58:40.679 --> 01:58:47.243
[UNKNOWN]: Luckily you had experience in event planning and you're also just going to take ownership and figure things out what you did.

01:58:48.123 --> 01:58:50.344
[UNKNOWN]: And so we did it in San Diego.

01:58:50.484 --> 01:58:51.224
[UNKNOWN]: We sold it out.

01:58:51.684 --> 01:58:53.765
[UNKNOWN]: It was freaking awesome.

01:58:53.805 --> 01:58:55.026
[UNKNOWN]: 365 people.

01:58:55.206 --> 01:58:55.426
[UNKNOWN]: Yeah.

01:58:55.666 --> 01:58:56.286
[UNKNOWN]: And first one.

01:58:56.806 --> 01:58:57.446
[UNKNOWN]: And I do remember.

01:58:57.466 --> 01:58:58.427
[UNKNOWN]: It felt like a win.

01:58:58.447 --> 01:58:59.407
[UNKNOWN]: Because we had no idea.

01:58:59.427 --> 01:59:00.748
[UNKNOWN]: I didn't know 50 people would buy a ticket.

01:59:00.848 --> 01:59:01.788
[UNKNOWN]: Well, none of us did.

01:59:02.108 --> 01:59:09.611
[UNKNOWN]: And we ran the numbers and was like, OK, well, worst case scenario, we're going to lose some, like, I think when we ran all the numbers, we were going to lose like 80 grand or something like that.

01:59:09.631 --> 01:59:12.792
[UNKNOWN]: And I was like, well, you know, OK, that sucks.

01:59:12.872 --> 01:59:13.432
[UNKNOWN]: But it's

01:59:13.932 --> 01:59:19.594
[UNKNOWN]: upside if we do it will be able to we'll be able to make some money will be able to get the worn out to a bunch of these small smaller businesses.

01:59:20.134 --> 01:59:21.635
[UNKNOWN]: But back then that was a lot.

01:59:21.915 --> 01:59:22.555
[UNKNOWN]: Oh, yeah, no.

01:59:22.575 --> 01:59:23.736
[UNKNOWN]: Like the pressure was real.

01:59:23.816 --> 01:59:27.057
[UNKNOWN]: Oh, yeah, the pressure was definitely real and pressure was definitely real.

01:59:27.437 --> 01:59:35.700
[UNKNOWN]: But anyways, we sold that out and then we sold out all these things since, but the next one is in Denver.

01:59:36.080 --> 01:59:42.223
[UNKNOWN]: The first monster was behind the scenes was chaos.

01:59:43.623 --> 01:59:49.009
[UNKNOWN]: It was chaos like we you know we just didn't know what we're doing There's I think we got like an hour sleep a night.

01:59:49.130 --> 02:00:02.605
[UNKNOWN]: It was well ton of moving parts and of course Even from the very first mustard people were like this is the most smoothest thing we've ever seen and I was like But I'm glad you thought that cuz mean while I didn't sweat like three days

02:00:03.005 --> 02:00:06.248
[UNKNOWN]: I don't have a way to like, take cash for the merchandise.

02:00:06.348 --> 02:00:07.589
[UNKNOWN]: It was like, it was a nightmare.

02:00:07.649 --> 02:00:10.170
[UNKNOWN]: It was just like money stuffed in like a notebook.

02:00:10.391 --> 02:00:10.611
[UNKNOWN]: Yeah.

02:00:10.631 --> 02:00:14.314
[UNKNOWN]: It was very, it was organized to the attendee.

02:00:14.474 --> 02:00:17.316
[UNKNOWN]: But behind the scenes, it was a lot of problem solving and innovating.

02:00:17.496 --> 02:00:20.418
[UNKNOWN]: The first shirts we ordered, the laws of combat were in the wrong order.

02:00:20.678 --> 02:00:25.202
[UNKNOWN]: And we had to get them reprinted in like a 24-hour span so we could sell them on site.

02:00:26.602 --> 02:00:27.703
[UNKNOWN]: take that times a hundred.

02:00:27.763 --> 02:00:29.804
[UNKNOWN]: Yeah, that was the first master.

02:00:29.824 --> 02:00:31.205
[UNKNOWN]: I got better for the second master.

02:00:31.225 --> 02:00:32.585
[UNKNOWN]: I got better the third, fourth, fifth.

02:00:32.925 --> 02:00:35.607
[UNKNOWN]: And now it's front of stage.

02:00:35.627 --> 02:00:38.428
[UNKNOWN]: His front of scene has always been super square away.

02:00:38.648 --> 02:00:42.550
[UNKNOWN]: But now the back of the house is awesome too, very smooth.

02:00:42.610 --> 02:00:46.012
[UNKNOWN]: But it's just such an impactful event and we have people come from all over the world.

02:00:46.872 --> 02:00:47.413
[UNKNOWN]: That's coming up.

02:00:47.473 --> 02:00:58.712
[UNKNOWN]: Now, at one point, and I mentioned this when I was talking about you in the beginning of the assembly, at one point, you came to me and you wanted to do, started with a women's breakout.

02:00:58.872 --> 02:00:59.874
[UNKNOWN]: Is that right with a monster?

02:01:00.014 --> 02:01:01.116
[UNKNOWN]: You want to go women's only?

02:01:01.812 --> 02:01:07.615
[UNKNOWN]: Yeah, we had an intern at the time who kind of said, hey, 10% of our attendees that muster were women.

02:01:07.755 --> 02:01:09.716
[UNKNOWN]: At the time, that has changed significantly.

02:01:09.796 --> 02:01:18.300
[UNKNOWN]: But at the time, we just weren't getting a lot of women to come to this event, because I think just, it didn't feel like a welcoming place, I think for people who need presents.

02:01:19.040 --> 02:01:20.361
[UNKNOWN]: Back to the character of Jocca.

02:01:21.281 --> 02:01:24.502
[UNKNOWN]: And during the head said, caricature, not what I said.

02:01:24.522 --> 02:01:25.183
[UNKNOWN]: Not what I said.

02:01:25.363 --> 02:01:26.944
[UNKNOWN]: You're like the character of Jocca, no one will.

02:01:27.164 --> 02:01:27.744
[UNKNOWN]: caricature.

02:01:30.245 --> 02:01:32.827
[UNKNOWN]: I had said, hey, what if we did like a women's breakout?

02:01:33.528 --> 02:01:37.471
[UNKNOWN]: And your response to me at the time was, hey, the principles are the same.

02:01:38.191 --> 02:01:42.895
[UNKNOWN]: And this was like, just wait, this was like, during the mustard, you would like to ask me a between a break.

02:01:42.915 --> 02:01:45.677
[UNKNOWN]: You were like, hey, what's thinking, like, maybe next month, we could do women's breakout on this.

02:01:45.697 --> 02:01:47.238
[UNKNOWN]: That's like, well, the principles are the same.

02:01:47.518 --> 02:01:49.139
[UNKNOWN]: Well, it doesn't sound like a great idea.

02:01:50.100 --> 02:01:57.923
[UNKNOWN]: And I remember going back that night and kind of being like, I rarely have disagreed with you in our relationship, but in our that night I was like he just doesn't understand.

02:01:58.063 --> 02:02:03.124
[UNKNOWN]: He doesn't understand how different it is for me as a woman versus like my male counterparts.

02:02:04.005 --> 02:02:11.107
[UNKNOWN]: And there's there may be true to that, but the reality was the next day I was listening to the same content you as a putout at every other muster.

02:02:11.627 --> 02:02:36.296
[UNKNOWN]: and it hit me that what you were saying was it doesn't matter the circumstances or your experience being different the same principles we teach apply and I realized that you were right in that instance and it was probably another year later before the idea came to fruition of okay we understand it's the same but there is still a barrier to entry there is a barrier to entry and I think you started thinking about it based on jujitsu correct

02:02:36.936 --> 02:02:37.836
[UNKNOWN]: 100% no.

02:02:38.337 --> 02:02:39.637
[UNKNOWN]: We have at victory memory.

02:02:39.657 --> 02:02:44.438
[UNKNOWN]: We have women's budgets across but they don't teach different techniques.

02:02:45.138 --> 02:02:54.381
[UNKNOWN]: They teach jujitsu and but there's a barrier to entry because jujitsu means you're going to be in close, close contact with a bunch of dudes and

02:02:55.558 --> 02:02:59.420
[UNKNOWN]: and a lot of women are like, hmm, that doesn't seem like fun, especially when you start first-start your kids.

02:02:59.440 --> 02:03:02.321
[UNKNOWN]: So it's like, well, that doesn't seem like a good, I don't like the looks of that at all.

02:03:02.861 --> 02:03:03.502
[UNKNOWN]: I don't want to do that.

02:03:03.802 --> 02:03:04.882
[UNKNOWN]: Well, you just used to still awesome.

02:03:05.483 --> 02:03:07.403
[UNKNOWN]: And so we have a women's class, okay?

02:03:07.443 --> 02:03:13.086
[UNKNOWN]: And most a lot of women do end up migrating into training with the dudes as well.

02:03:13.346 --> 02:03:14.727
[UNKNOWN]: Some of them do, some of them don't, but,

02:03:15.327 --> 02:03:36.422
[UNKNOWN]: the barrier was there and it was real and I realized oh yeah that's that's the same thing here you know you've got me the neanderthal as the what's the the face of the yeah the face of the event like what is this big neanderthal gonna teach me about jiu-jitsu or about about leadership but

02:03:37.523 --> 02:03:57.102
[UNKNOWN]: To going back to what I said to you originally is like, no, the principles are the same and the principles are the same and it doesn't matter if you're male female old young black white Um experienced inexperienced it doesn't matter where you are the principles are the same now

02:03:58.483 --> 02:04:08.549
[UNKNOWN]: Are there trends that certain groups of people will have to utilize certain principles more than others?

02:04:08.690 --> 02:04:11.511
[UNKNOWN]: Yes, for instance, if you have engineers.

02:04:12.572 --> 02:04:18.776
[UNKNOWN]: Engineers are a group of people that will have to focus on certain parts of the principles and leaning against their personal instincts.

02:04:19.316 --> 02:04:21.858
[UNKNOWN]: Sales people are going to have other

02:04:22.498 --> 02:04:28.060
[UNKNOWN]: parts of the principles that they have to lean into or lean away from because their instinct is different.

02:04:28.620 --> 02:04:39.924
[UNKNOWN]: And it's the same thing in jujitsu, you know, you have there are there are absolutely women at victory MMA that are bigger and stronger than some of the men at victory MMA.

02:04:40.624 --> 02:04:42.685
[UNKNOWN]: That's those are just the facts of the case.

02:04:43.245 --> 02:04:51.308
[UNKNOWN]: And so those women that are bigger and stronger than some of the guys are going to utilize some of the moves that are you generally used by some of the bigger guys.

02:04:52.378 --> 02:04:54.419
[UNKNOWN]: And so, but the principles are the same.

02:04:54.679 --> 02:04:55.639
[UNKNOWN]: The jujitsu is the same.

02:04:55.819 --> 02:04:56.920
[UNKNOWN]: And the leadership is the same.

02:04:57.380 --> 02:05:05.803
[UNKNOWN]: So, eventually, I did you start with doing the phone doing it online, the webinar's, that's where you started.

02:05:05.983 --> 02:05:15.006
[UNKNOWN]: Because once I realized that I was being stupid and that there was a barrier and that this is a good way to overcome it, then it was like, okay, yeah, let's do this.

02:05:15.026 --> 02:05:17.527
[UNKNOWN]: We did that for like a year and a half, I wanna say.

02:05:17.647 --> 02:05:24.292
[UNKNOWN]: We just started doing live free sessions every month, and we're like, let's see who shows up and that audience grew and grew and grew.

02:05:24.332 --> 02:05:27.835
[UNKNOWN]: I think we would have anywhere from 100 to 300 people that would join live.

02:05:28.135 --> 02:05:37.442
[UNKNOWN]: But we had six, seven, then eight, then nine thousand people in the community that were asking for more content that were watching the video after the live session.

02:05:37.503 --> 02:05:43.007
[UNKNOWN]: So eventually we had enough of a data point to say, I think we have enough people to maybe do a live event.

02:05:43.937 --> 02:05:47.638
[UNKNOWN]: So what number is the next one's going to be in January, January 5th through the 7th.

02:05:47.658 --> 02:05:49.139
[UNKNOWN]: This will be in the fourth assembly.

02:05:49.939 --> 02:05:51.100
[UNKNOWN]: It's in Palm Springs.

02:05:52.080 --> 02:05:53.701
[UNKNOWN]: So that'll be awesome.

02:05:54.201 --> 02:05:58.282
[UNKNOWN]: And you know, what do we and where we have in 2027?

02:05:58.362 --> 02:05:59.983
[UNKNOWN]: What do we have two masters in 2027?

02:06:00.870 --> 02:06:01.490
[UNKNOWN]: two masters.

02:06:01.550 --> 02:06:04.572
[UNKNOWN]: So we'll have the women's assembly in January, kind of a kickoff to the year.

02:06:04.752 --> 02:06:09.614
[UNKNOWN]: I might my pitch to women is hate for a lot of women, particularly mothers.

02:06:09.654 --> 02:06:13.316
[UNKNOWN]: They've spent the holiday getting everything ready for everyone else.

02:06:13.816 --> 02:06:18.498
[UNKNOWN]: And then all the kids go back to school and this is your chance to start off your year and do something for yourself.

02:06:18.618 --> 02:06:27.843
[UNKNOWN]: So come to the women's assembly and then and then we have in March DC a master and then in October we have a Dallas

02:06:28.858 --> 02:06:29.900
[UNKNOWN]: sweet.

02:06:30.180 --> 02:06:32.343
[UNKNOWN]: And then, of course, we have stuff going on all the time, FTX.

02:06:32.724 --> 02:06:33.585
[UNKNOWN]: We have battlefield.

02:06:34.146 --> 02:06:34.927
[UNKNOWN]: We have counsel.

02:06:35.268 --> 02:06:36.029
[UNKNOWN]: We have roll call.

02:06:36.109 --> 02:06:37.131
[UNKNOWN]: We got a bunch of stuff going on.

02:06:37.431 --> 02:06:39.574
[UNKNOWN]: We have the extreme ownership economy.

02:06:40.035 --> 02:06:41.357
[UNKNOWN]: We have the lead wind podcast.

02:06:41.818 --> 02:06:43.961
[UNKNOWN]: Are you on every lead wind podcast?

02:06:44.495 --> 02:06:45.436
[UNKNOWN]: I'm on most.

02:06:45.556 --> 02:06:52.121
[UNKNOWN]: I think that there's been like one or two episodes where I left for a flight and they, they, they floundered through.

02:06:52.141 --> 02:06:54.904
[UNKNOWN]: They had to flounder through it without you.

02:06:55.344 --> 02:06:59.247
[UNKNOWN]: I was told that when I left, there was about 25 minutes of just nonsense.

02:06:59.648 --> 02:07:01.229
[UNKNOWN]: They didn't have anyone wrangling them in.

02:07:01.489 --> 02:07:02.790
[UNKNOWN]: Oh, he was, they was shoddenly.

02:07:02.810 --> 02:07:04.352
[UNKNOWN]: If they went on off on a tangent.

02:07:04.372 --> 02:07:08.615
[UNKNOWN]: Oh, yeah, I'm sure that was, I'm sure that got had to get edited out between these two guys.

02:07:09.876 --> 02:07:10.317
[UNKNOWN]: But it's fun.

02:07:10.337 --> 02:07:21.205
[UNKNOWN]: We've had a bunch of the echelon front instructors on for a season, so we'll do, you know, eight or 10 seasons, eight or 10 episodes with another instructor, so you get a third voice besides just mind and life in those conversations.

02:07:21.546 --> 02:07:22.106
[UNKNOWN]: I've been on it.

02:07:22.586 --> 02:07:23.367
[UNKNOWN]: Yeah, yeah, that's right.

02:07:24.047 --> 02:07:45.977
[UNKNOWN]: they were the best episodes I've heard yeah for sure hands down everyone said that you're episodes with us but it's it's a it's a good compliment to your long-form podcast because ours are twenty thirty minutes and you can short short-form you don't have to get dragged through the history of whatever battle that I'm going off about food they're less intense suffering everything else no it's awesome

02:07:46.978 --> 02:07:48.099
[UNKNOWN]: So, that's it.

02:07:48.119 --> 02:07:54.726
[UNKNOWN]: It's plenty of options that we have at echelon front to for you to learn about leadership and get on board.

02:07:56.788 --> 02:07:59.071
[UNKNOWN]: So, plenty of ways to activate your brain.

02:07:59.411 --> 02:08:04.316
[UNKNOWN]: Sometimes you also gotta activate your physicality from time to time.

02:08:04.617 --> 02:08:05.217
[UNKNOWN]: I have a question.

02:08:05.357 --> 02:08:05.858
[UNKNOWN]: Go send it.

02:08:06.448 --> 02:08:10.710
[UNKNOWN]: Jamie, can we rewind a little bit to the Flynn Cocker in two more times?

02:08:10.890 --> 02:08:11.270
[UNKNOWN]: Yeah, yeah.

02:08:11.551 --> 02:08:16.193
[UNKNOWN]: Can you explain that a little bit to more robustly if you don't want to.

02:08:16.213 --> 02:08:24.197
[UNKNOWN]: Yes, so if you are hurting, so you hurt your ankle in a football game and you come home and you tell my husband, Dad, I hurt my ankle.

02:08:24.877 --> 02:08:47.049
[UNKNOWN]: He will receive that with some empathy and then remind you you have two more times to complain about said injury like you're cleared to complain about But no more after that with a two more times you will continue to receive some empathy even though even it's kind of a lie Because even the the very next time he's like okay one more time Yeah, it's just his way of reminding you like cool.

02:08:47.289 --> 02:08:48.450
[UNKNOWN]: Let's we don't complain.

02:08:48.490 --> 02:08:49.250
[UNKNOWN]: Let's just suck it up

02:08:49.410 --> 02:08:51.511
[UNKNOWN]: It's not a harp on it kind of with it.

02:08:51.691 --> 02:08:52.571
[UNKNOWN]: Yeah, it's good.

02:08:53.091 --> 02:08:53.411
[UNKNOWN]: It's good.

02:08:53.591 --> 02:08:55.392
[UNKNOWN]: I like those little techniques, you know.

02:08:55.852 --> 02:09:05.094
[UNKNOWN]: So like if, for example, like if one of my kids will do something or run to a situation that's very small and they're complaining about it, like, oh my gosh, I can't believe whatever.

02:09:05.114 --> 02:09:08.195
[UNKNOWN]: And then so I ask like, hey, are you going to be okay?

02:09:08.795 --> 02:09:09.996
[UNKNOWN]: If it's super small, you know?

02:09:10.476 --> 02:09:11.976
[UNKNOWN]: And they don't like it, but they understand.

02:09:12.056 --> 02:09:12.536
[UNKNOWN]: Same.

02:09:12.636 --> 02:09:15.417
[UNKNOWN]: So it makes them not complain about these small things over time.

02:09:15.577 --> 02:09:17.478
[UNKNOWN]: It's the same level of some kind of things.

02:09:17.758 --> 02:09:18.639
[UNKNOWN]: It is the same level.

02:09:18.699 --> 02:09:20.219
[UNKNOWN]: It's a hate to me two more times.

02:09:20.820 --> 02:09:28.704
[UNKNOWN]: It's very insincere, but the outcome is I think if you ask my kids like, hey, what's our mantra as a family, they'd probably say two more times.

02:09:28.744 --> 02:09:34.267
[UNKNOWN]: But what you get is hopefully kids who just don't complain and make a bunch of excuses all the time about random stuff.

02:09:34.287 --> 02:09:36.688
[UNKNOWN]: They're just like, yeah, okay, two more times and then I'm going to get over this.

02:09:37.248 --> 02:09:42.234
[UNKNOWN]: Yeah, that's what it felt like, and that's what it seemed like to, but I want to make sure I don't want to misuse it, you know?

02:09:42.294 --> 02:09:44.137
[UNKNOWN]: Yeah, family mantra, two more times.

02:09:44.317 --> 02:09:48.282
[UNKNOWN]: So good one, because yeah, over time, they kind of get what you're doing, you know?

02:09:48.502 --> 02:09:51.946
[UNKNOWN]: Words like, oh, yeah, it's not like they're saying, hey, don't complain.

02:09:52.327 --> 02:09:54.490
[UNKNOWN]: It's kind of like, okay, complaining cool, but...

02:09:54.930 --> 02:09:56.731
[UNKNOWN]: chill, you know, kind of a thing in overall.

02:09:56.751 --> 02:09:57.692
[UNKNOWN]: They say it to each other.

02:09:57.712 --> 02:09:58.432
[UNKNOWN]: Yeah.

02:09:58.613 --> 02:09:59.013
[UNKNOWN]: Oh, perfect.

02:09:59.053 --> 02:09:59.573
[UNKNOWN]: It's a new story.

02:09:59.653 --> 02:10:03.976
[UNKNOWN]: Or to me, or to their dad, you know, that we get it back.

02:10:04.316 --> 02:10:05.037
[UNKNOWN]: Now quite a bit.

02:10:05.077 --> 02:10:05.317
[UNKNOWN]: Yeah.

02:10:05.537 --> 02:10:06.658
[UNKNOWN]: Make it say it back to me too.

02:10:06.818 --> 02:10:07.598
[UNKNOWN]: I'm like, and be okay.

02:10:07.779 --> 02:10:10.741
[UNKNOWN]: Like if I just say like, oh, the air conditioning is branding too long.

02:10:10.821 --> 02:10:13.222
[UNKNOWN]: Let me be like, oh, yeah, you're going to be okay.

02:10:13.242 --> 02:10:13.783
[UNKNOWN]: You know what I mean?

02:10:13.823 --> 02:10:15.664
[UNKNOWN]: But it's like, okay, good.

02:10:15.724 --> 02:10:16.544
[UNKNOWN]: I'm glad you're doing it.

02:10:16.584 --> 02:10:17.205
[UNKNOWN]: Yeah, you pick it up.

02:10:17.305 --> 02:10:20.787
[UNKNOWN]: Then they're like, like, like, I was saying, when the kids come back at you with this stuff.

02:10:21.047 --> 02:10:21.768
[UNKNOWN]: Sweet and no, yeah.

02:10:22.168 --> 02:10:33.050
[UNKNOWN]: Stand by you know with though isn't that doesn't that mean you're doing something right Right you're getting it back and even though you're like ah damn it like okay, but you're getting it back and you're thinking all right We did something right.

02:10:33.230 --> 02:10:34.050
[UNKNOWN]: Oh, how yeah.

02:10:34.790 --> 02:10:50.793
[UNKNOWN]: I'll be I would give him like you do do do you want me to get hospital To we get the emergency around just straight up, you know because I'm come on that was like our our parents who were like Well, we should just cut it off, you know my finger hurts out and we should just cut it off, you know

02:10:51.762 --> 02:10:58.305
[UNKNOWN]: I used to do something with my youngest daughter, and I would walk up and touch her head as if it was like soft.

02:10:58.385 --> 02:10:59.785
[UNKNOWN]: And I'd be like, how long were you?

02:11:00.245 --> 02:11:01.586
[UNKNOWN]: How long were you watching TV for?

02:11:01.606 --> 02:11:04.307
[UNKNOWN]: Cause I mean, and she would look horrified.

02:11:04.927 --> 02:11:07.448
[UNKNOWN]: She would look so scared that her brain was getting soft.

02:11:07.468 --> 02:11:07.688
[UNKNOWN]: So good.

02:11:07.868 --> 02:11:10.069
[UNKNOWN]: So good.

02:11:10.149 --> 02:11:10.429
[UNKNOWN]: Mm-hmm.

02:11:12.290 --> 02:11:16.612
[UNKNOWN]: Sheck, a physicality being shaped working out.

02:11:17.332 --> 02:11:20.353
[UNKNOWN]: Tell me about your first in nutrition journey.

02:11:21.150 --> 02:11:23.914
[UNKNOWN]: Oh yeah, a couple of years ago, I worked with First and Nutrition.

02:11:24.254 --> 02:11:24.955
[UNKNOWN]: They're awesome.

02:11:25.977 --> 02:11:32.286
[UNKNOWN]: And in Jonathan have a very rigid, like you talk about Discipline, it is a Discipline program.

02:11:32.306 --> 02:11:37.312
[UNKNOWN]: It is not for the faint of heart and I say that because you should know what you're getting into, but their program works.

02:11:38.013 --> 02:11:45.836
[UNKNOWN]: I am significantly healthier as a result of them working with me in understanding even and I understood nutrition and macros and some of that.

02:11:46.357 --> 02:11:58.582
[UNKNOWN]: But the way that the way that they run their program is it is it is the forced discipline of you're going to track this, you're going to run this and if you do these things and what it does is it reveals all these little things that you just weren't

02:11:59.042 --> 02:12:04.645
[UNKNOWN]: counting on because you're forced to track your calories and to track your protein in an effective way.

02:12:04.665 --> 02:12:10.848
[UNKNOWN]: So you're learning very quickly like, oh man, I never really counted that and you start to see how they add up like peanut butter.

02:12:11.388 --> 02:12:15.390
[UNKNOWN]: I used to think peanut butter was such a great source of protein and then you'd run through first nutrition.

02:12:15.410 --> 02:12:17.311
[UNKNOWN]: You're like, this is a terrible source of protein.

02:12:17.351 --> 02:12:19.632
[UNKNOWN]: And it's just a big jar of sugar.

02:12:19.872 --> 02:12:28.540
[UNKNOWN]: Yeah, yeah, sugar and and that and there's there's aspects of that that might be good for helping you know athletes, but not for me at 40 when I was going through the work with them.

02:12:29.281 --> 02:12:31.463
[UNKNOWN]: So they were awesome to help me get on my own health journey.

02:12:33.104 --> 02:12:33.485
[UNKNOWN]: My wife.

02:12:35.050 --> 02:12:36.991
[UNKNOWN]: big age.

02:12:37.211 --> 02:12:37.932
[UNKNOWN]: She did it, too.

02:12:38.572 --> 02:12:50.339
[UNKNOWN]: And she was like, the thing that the thing that I realized about it is it's like what you're talking about, that kind of audit period, people learn so much about

02:12:51.279 --> 02:13:08.731
[UNKNOWN]: What they're putting into their bodies that it becomes a habit and then they're like, oh, okay cool And they it's like seeing the world in a different way, you know, and my wife is an awesome shape And she's always been very athletic and in very good shape, but talk about a game, you know That girl's got her a game together

02:13:09.711 --> 02:13:37.342
[UNKNOWN]: And so anyways, shout out to for first in nutrition because I noticed a big impact with you just like you're You're looking healthier and more like energetic and I was like, oh, okay square the way and boom there you go And you know, they they're kind of a real presence at the master there was bring a bunch of people to the master because There's a huge overlap in like extreme ownership and taking ownership of what you're doing in your life and taking ownership of what

02:13:37.822 --> 02:13:46.805
[UNKNOWN]: You know how you're fueling yourself and so just just awesome stuff But that physicality part and we have to work out.

02:13:46.825 --> 02:13:47.645
[UNKNOWN]: We have to get after it.

02:13:48.065 --> 02:13:57.028
[UNKNOWN]: I know you post some of your family joyous Saturdays and Sundays Go hard what's the what's the tradition with sandbags on day?

02:13:57.552 --> 02:14:06.096
[UNKNOWN]: Sandbag Sunday, my husband started just because my boys are wrestlers and why not have a theme for Sunday where you threw some sandbags around.

02:14:06.116 --> 02:14:08.237
[UNKNOWN]: But my boys, so we have like a little group.

02:14:08.818 --> 02:14:10.859
[UNKNOWN]: Uh, it's called the Penguin Circle Barbell Club.

02:14:10.919 --> 02:14:11.999
[UNKNOWN]: That's a streaming circle.

02:14:12.039 --> 02:14:13.260
[UNKNOWN]: It's a streaming level.

02:14:13.660 --> 02:14:21.104
[UNKNOWN]: And um, and so it's my husband, my boys, and then a couple neighbors, and they'll bring some friends periodically, but it's every morning at our home gym around 6 o'clock.

02:14:21.224 --> 02:14:21.864
[UNKNOWN]: They all gather.

02:14:22.405 --> 02:14:23.085
[UNKNOWN]: Get their workout in.

02:14:23.585 --> 02:14:25.206
[UNKNOWN]: Saturdays, they go to Mount Trashmore.

02:14:25.326 --> 02:14:27.487
[UNKNOWN]: It's, it's a, it's become a family thing.

02:14:27.647 --> 02:14:30.348
[UNKNOWN]: I used to separate myself from that and go to my own thing.

02:14:30.588 --> 02:14:36.850
[UNKNOWN]: But lately I've been in it and it's fun because you just wake up and roll out to your home gym and it's, yeah, there's some good accountability there.

02:14:36.950 --> 02:14:42.512
[UNKNOWN]: And you sent me a picture of your fridge that you, which is racked and stacked with chocolate fuel.

02:14:42.712 --> 02:14:48.613
[UNKNOWN]: It is, you, yeah, it's cases and cases and cases of jack-of-year-old.

02:14:49.033 --> 02:14:50.554
[UNKNOWN]: And you'd think like, dude, you're good.

02:14:50.594 --> 02:14:51.494
[UNKNOWN]: You're good for months.

02:14:51.674 --> 02:14:53.894
[UNKNOWN]: We go through it so fast.

02:14:54.174 --> 02:14:55.474
[UNKNOWN]: Partly because it's an open door.

02:14:55.614 --> 02:14:58.715
[UNKNOWN]: So anyone who comes to the barbell club can help themselves.

02:14:59.535 --> 02:15:01.556
[UNKNOWN]: But it's amazing how fast we go through it.

02:15:01.716 --> 02:15:03.556
[UNKNOWN]: The only thing I'm waiting now is a decal.

02:15:03.576 --> 02:15:08.717
[UNKNOWN]: I need to get like a get-after-it or a jock of fuel decal for the fridge because it lights up and it- We can make that happen.

02:15:08.997 --> 02:15:10.298
[UNKNOWN]: Really easily around these parts.

02:15:10.978 --> 02:15:15.620
[UNKNOWN]: So if you're working out if you're getting after if you're throwing sandbags around y'all We recommend you get some fuel.

02:15:16.180 --> 02:15:17.981
[UNKNOWN]: We recommend Jockel fuel protein.

02:15:18.181 --> 02:15:21.943
[UNKNOWN]: I just had the pumpkin spice Did I have the pumpkin spice?

02:15:22.083 --> 02:15:25.625
[UNKNOWN]: God that was good Actually, I just got informed by my wife

02:15:27.290 --> 02:15:30.551
[UNKNOWN]: Big eight, yeah, she said she liked that nickname.

02:15:30.891 --> 02:15:32.011
[UNKNOWN]: Yeah, of course, big eight.

02:15:33.131 --> 02:15:46.555
[UNKNOWN]: She It's funny because people people people like refer to her as big eight and even people that Probably don't even know what her name is, you know, but there's like a big age She just informed me this morning.

02:15:46.815 --> 02:15:56.237
[UNKNOWN]: She's like I just I'm gonna get some more pumpkin spice And I said oh cool cuz it's uh, it's it's a just like a seasonal thing and she was like she looked at me with anger

02:15:57.657 --> 02:16:01.838
[UNKNOWN]: We ordered five cases just to have enough because I love it.

02:16:01.938 --> 02:16:03.938
[UNKNOWN]: Yeah, so I don't know It was going away.

02:16:03.998 --> 02:16:17.881
[UNKNOWN]: I'm going to talk to the team and see if we can't maybe pro-long or maybe even make permanent Although we tried that before with the powder and it was like kind of kind of faded the Demand signal faded So we'll see.

02:16:18.281 --> 02:16:22.242
[UNKNOWN]: Well, I think you're following the trend with the national coffee chain where every fall.

02:16:22.302 --> 02:16:25.243
[UNKNOWN]: It's like the pumpkin spice latte comes back so I think

02:16:26.551 --> 02:16:30.513
[UNKNOWN]: Maybe sticking with the season all creates the hype because then you're just waiting for it when the fall comes.

02:16:30.533 --> 02:16:31.574
[UNKNOWN]: You're waiting for the drop.

02:16:31.614 --> 02:16:33.155
[UNKNOWN]: Just extend the season a little bit.

02:16:33.235 --> 02:16:34.075
[UNKNOWN]: Because it is good.

02:16:34.436 --> 02:16:36.997
[UNKNOWN]: I think I think we leaned into the spice a little bit.

02:16:37.337 --> 02:16:38.238
[UNKNOWN]: Like I think it's a little bit.

02:16:38.258 --> 02:16:39.759
[UNKNOWN]: We get a little bit of that spice.

02:16:40.099 --> 02:16:42.400
[UNKNOWN]: I put it in my coffee so I prefer that.

02:16:42.460 --> 02:16:42.781
[UNKNOWN]: Yeah.

02:16:43.441 --> 02:16:44.902
[UNKNOWN]: Yeah, that's what big age does, too.

02:16:45.582 --> 02:16:46.603
[UNKNOWN]: All right, so Jockel fuel.

02:16:46.643 --> 02:16:47.043
[UNKNOWN]: Check it out.

02:16:47.063 --> 02:16:47.683
[UNKNOWN]: Check out the energy.

02:16:47.703 --> 02:16:48.544
[UNKNOWN]: What are you drinking over there?

02:16:48.704 --> 02:16:49.124
[UNKNOWN]: Orange.

02:16:49.745 --> 02:16:50.165
[UNKNOWN]: Oh yes.

02:16:50.645 --> 02:16:51.346
[UNKNOWN]: That's your go-to.

02:16:51.486 --> 02:16:53.507
[UNKNOWN]: I drink other flavors, but orange is my go-to.

02:16:53.798 --> 02:16:54.979
[UNKNOWN]: orange as you go to.

02:16:55.059 --> 02:16:55.999
[UNKNOWN]: We got everything that you need.

02:16:56.219 --> 02:16:56.900
[UNKNOWN]: We got supplements.

02:16:57.260 --> 02:16:58.660
[UNKNOWN]: We sell it all over the place.

02:16:59.221 --> 02:17:04.183
[UNKNOWN]: We sell if we did, if they don't have it in the store down the street from wherever you are right now, just tell me you want to talk a few.

02:17:04.663 --> 02:17:07.405
[UNKNOWN]: You know where I just thought for the first time in a long time?

02:17:07.425 --> 02:17:07.585
[UNKNOWN]: Where?

02:17:07.865 --> 02:17:08.305
[UNKNOWN]: Wawa?

02:17:08.365 --> 02:17:08.725
[UNKNOWN]: No, yeah.

02:17:09.106 --> 02:17:09.646
[UNKNOWN]: Where in Wawa?

02:17:10.046 --> 02:17:11.207
[UNKNOWN]: Back in Wawa.

02:17:11.447 --> 02:17:11.687
[UNKNOWN]: Yeah.

02:17:12.227 --> 02:17:12.447
[UNKNOWN]: Yeah.

02:17:12.667 --> 02:17:15.369
[UNKNOWN]: Wawa is, and it's doing awesome in Wawa.

02:17:15.649 --> 02:17:20.311
[UNKNOWN]: So we got so many awesome partners out there that are selling.

02:17:20.431 --> 02:17:20.871
[UNKNOWN]: Talk a few.

02:17:21.031 --> 02:17:21.552
[UNKNOWN]: So check it out,

02:17:22.472 --> 02:17:28.839
[UNKNOWN]: or you can get it from drug afield.com and make sure you get enough to feed your entire neighborhood when they get done throwing sandbags.

02:17:29.259 --> 02:17:34.184
[UNKNOWN]: Also, origin USA, when making clothes here in America, which is a really big deal.

02:17:34.445 --> 02:17:35.486
[UNKNOWN]: It may not seem like a big deal.

02:17:36.166 --> 02:17:44.115
[UNKNOWN]: I was at an event and there was a bunch of patriotic people at the event and I was like, oh, this is cool, a bunch of patriotic people.

02:17:44.415 --> 02:18:06.236
[UNKNOWN]: It was around September 11th, you know, and you're kind of like everyone's feeling very patriotic and I'm sorry for being this way, but I start like looking at everyone's clothing and I'm like, I didn't say anything, of course, I filtered it out, but super patriotic people are wearing literal Chinese made jeans, Chinese made sneakers, Chinese made boots.

02:18:07.617 --> 02:18:22.510
[UNKNOWN]: It's terrible, and if you want to be patriotic, if you want to support America, then by stuff that's American made, support the communities, support the people that are in the factories, making this stuff.

02:18:23.455 --> 02:18:25.638
[UNKNOWN]: and the people that are making the materials for this stuff.

02:18:25.858 --> 02:18:29.362
[UNKNOWN]: This is absolutely so important at this juncture in the world.

02:18:30.403 --> 02:18:34.928
[UNKNOWN]: We are adversaries, economic adversaries with people like China.

02:18:35.649 --> 02:18:42.196
[UNKNOWN]: And every time you buy a pair of jeans or shoes that are made in China, you are helping them in slave people.

02:18:43.097 --> 02:18:43.738
[UNKNOWN]: That's what you're doing.

02:18:44.258 --> 02:18:45.779
[UNKNOWN]: So we make the best product.

02:18:45.899 --> 02:18:47.180
[UNKNOWN]: We make it all American made.

02:18:47.940 --> 02:18:49.261
[UNKNOWN]: It fits great.

02:18:49.341 --> 02:18:50.182
[UNKNOWN]: It wears great.

02:18:50.282 --> 02:18:51.203
[UNKNOWN]: It's high quality.

02:18:51.243 --> 02:18:52.003
[UNKNOWN]: It looks cool.

02:18:52.623 --> 02:18:53.504
[UNKNOWN]: It's origin USA.

02:18:54.285 --> 02:18:58.127
[UNKNOWN]: So go to origin USA.com and get yourself some.

02:18:58.407 --> 02:18:59.068
[UNKNOWN]: That's what we're doing.

02:18:59.708 --> 02:19:01.989
[UNKNOWN]: Amanda just sent me some of those women's genes.

02:19:02.149 --> 02:19:03.509
[UNKNOWN]: Yeah, so good.

02:19:03.730 --> 02:19:04.270
[UNKNOWN]: So good.

02:19:04.590 --> 02:19:06.050
[UNKNOWN]: It's, it was about time.

02:19:06.311 --> 02:19:06.531
[UNKNOWN]: Yeah.

02:19:06.951 --> 02:19:17.615
[UNKNOWN]: Well, you know, Amanda, obviously, as the COO of origin, she definitely had the priority of wanting to make women's genes at a minimum.

02:19:17.935 --> 02:19:22.977
[UNKNOWN]: But even for, for Amanda, who's, you know, the COO, you know, the pressure being the COO.

02:19:24.467 --> 02:19:28.728
[UNKNOWN]: She told me she's like, we're not making them till we are squared away on men's genes.

02:19:29.329 --> 02:19:32.390
[UNKNOWN]: And like, okay, until we're get to work and we finally got there.

02:19:32.670 --> 02:19:35.811
[UNKNOWN]: And by the way, it's not just being squared away on men's, but all the products that we make, right?

02:19:35.831 --> 02:19:39.852
[UNKNOWN]: It's just a whole another game, right?

02:19:39.892 --> 02:19:41.753
[UNKNOWN]: When you start making clothes for women.

02:19:41.793 --> 02:19:44.474
[UNKNOWN]: So we're slowly entering that game.

02:19:45.194 --> 02:19:50.876
[UNKNOWN]: I was feeling left out because all the men in my house wear origin gene and shirt lock are shirts.

02:19:50.916 --> 02:19:52.377
[UNKNOWN]: That's the only thing that exists outside

02:19:53.837 --> 02:19:58.578
[UNKNOWN]: Do your family represent your dad represent my dad is in the game?

02:19:58.638 --> 02:20:01.459
[UNKNOWN]: Yeah, he wears a jocoshoche every day without fail.

02:20:01.699 --> 02:20:05.340
[UNKNOWN]: But the origin I was feeling left out because there wasn't as many women's products.

02:20:05.380 --> 02:20:08.921
[UNKNOWN]: But the jeans, it's highly recommend.

02:20:09.041 --> 02:20:11.761
[UNKNOWN]: Yeah, so origin USA gets some American made.

02:20:11.982 --> 02:20:12.342
[UNKNOWN]: They are 100%.

02:20:12.362 --> 02:20:12.462
[UNKNOWN]: 100%.

02:20:14.219 --> 02:20:14.860
[UNKNOWN]: Communist free.

02:20:15.440 --> 02:20:15.820
[UNKNOWN]: Get some.

02:20:16.041 --> 02:20:16.421
[UNKNOWN]: Hell yeah.

02:20:16.941 --> 02:20:17.722
[UNKNOWN]: Speak a shirt locker.

02:20:18.323 --> 02:20:20.044
[UNKNOWN]: Thank you by the way for representing so hard.

02:20:20.064 --> 02:20:21.325
[UNKNOWN]: He even inspires me.

02:20:21.465 --> 02:20:22.066
[UNKNOWN]: You know.

02:20:23.047 --> 02:20:23.887
[UNKNOWN]: I'll run the store.

02:20:23.927 --> 02:20:25.669
[UNKNOWN]: So let's say in a lot.

02:20:26.289 --> 02:20:28.611
[UNKNOWN]: Short locker is an option.

02:20:28.712 --> 02:20:32.475
[UNKNOWN]: We offer on joccostore.com for the people who don't know.

02:20:32.815 --> 02:20:34.617
[UNKNOWN]: So you go jokester.com, so we can shop here.

02:20:34.657 --> 02:20:35.437
[UNKNOWN]: Discipline goes free.

02:20:35.497 --> 02:20:35.938
[UNKNOWN]: I'm good.

02:20:35.958 --> 02:20:36.558
[UNKNOWN]: All that stuff.

02:20:36.979 --> 02:20:38.200
[UNKNOWN]: Um, got some hoodies on there.

02:20:38.220 --> 02:20:38.800
[UNKNOWN]: Some hats on there.

02:20:38.860 --> 02:20:40.081
[UNKNOWN]: Christmas is coming by the way.

02:20:40.382 --> 02:20:41.062
[UNKNOWN]: Jamie Cook, okay.

02:20:41.803 --> 02:20:42.564
[UNKNOWN]: You make a special shirt?

02:20:42.764 --> 02:20:44.405
[UNKNOWN]: Do you make a special shirt?

02:20:44.746 --> 02:20:44.946
[UNKNOWN]: No.

02:20:45.486 --> 02:20:45.767
[UNKNOWN]: Maybe.

02:20:45.947 --> 02:20:47.008
[UNKNOWN]: I don't know.

02:20:47.028 --> 02:20:48.869
[UNKNOWN]: What about the December Sherlock shirt?

02:20:49.009 --> 02:20:51.532
[UNKNOWN]: December Sherlock shirt is not in production.

02:20:51.552 --> 02:20:52.993
[UNKNOWN]: That's right now because we're on October.

02:20:53.213 --> 02:20:55.334
[UNKNOWN]: I have an idea for that, so let's get offline.

02:20:55.474 --> 02:20:56.254
[UNKNOWN]: Okay, let's discuss.

02:20:56.654 --> 02:20:57.314
[UNKNOWN]: Okay, not really.

02:20:57.534 --> 02:20:57.955
[UNKNOWN]: Not really.

02:20:57.975 --> 02:20:59.055
[UNKNOWN]: Oh, it's a price, okay.

02:20:59.095 --> 02:20:59.775
[UNKNOWN]: Yeah, yeah, yeah.

02:20:59.795 --> 02:21:00.295
[UNKNOWN]: Okay, right on.

02:21:00.475 --> 02:21:03.576
[UNKNOWN]: That's how my dad's shirtlucker started off with a Christmas present.

02:21:03.776 --> 02:21:05.257
[UNKNOWN]: I got in the shirtlucker for a year.

02:21:05.497 --> 02:21:14.960
[UNKNOWN]: And now we're just, I think, three years and it's just, yeah, shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtlucker shirtluck

02:21:15.140 --> 02:21:16.702
[UNKNOWN]: It's um, it's good.

02:21:16.902 --> 02:21:17.602
[UNKNOWN]: It's a good shirt.

02:21:17.642 --> 02:21:18.523
[UNKNOWN]: It's another good shirt.

02:21:18.563 --> 02:21:18.883
[UNKNOWN]: Okay.

02:21:19.224 --> 02:21:19.424
[UNKNOWN]: Right.

02:21:19.884 --> 02:21:22.507
[UNKNOWN]: Um, but it's like the opposite of the high-level problem.

02:21:22.527 --> 02:21:23.948
[UNKNOWN]: You know, high-level problems.

02:21:23.968 --> 02:21:26.390
[UNKNOWN]: Yeah, it's called the hard times.

02:21:27.471 --> 02:21:28.072
[UNKNOWN]: Oh, day.

02:21:28.092 --> 02:21:28.612
[UNKNOWN]: Good hard times.

02:21:28.632 --> 02:21:29.713
[UNKNOWN]: No, the layers on that, right?

02:21:29.753 --> 02:21:31.394
[UNKNOWN]: There's song by the crowmags right there.

02:21:31.635 --> 02:21:32.676
[UNKNOWN]: Oh, I didn't know.

02:21:33.136 --> 02:21:34.377
[UNKNOWN]: There you go, incidental layers.

02:21:34.697 --> 02:21:34.878
[UNKNOWN]: Yeah.

02:21:35.538 --> 02:21:36.579
[UNKNOWN]: Yeah, yeah, yeah, yeah.

02:21:36.659 --> 02:21:36.820
[UNKNOWN]: Good.

02:21:36.860 --> 02:21:37.120
[UNKNOWN]: Good.

02:21:37.140 --> 02:21:37.380
[UNKNOWN]: Good.

02:21:37.480 --> 02:21:38.221
[UNKNOWN]: It's in production.

02:21:38.281 --> 02:21:39.683
[UNKNOWN]: It's October shirt.

02:21:39.803 --> 02:21:40.403
[UNKNOWN]: October first.

02:21:40.423 --> 02:21:41.685
[UNKNOWN]: So you can go and go and start.com.

02:21:41.705 --> 02:21:42.045
[UNKNOWN]: Click on it.

02:21:42.065 --> 02:21:43.306
[UNKNOWN]: You can see kind of what it like.

02:21:43.326 --> 02:21:44.608
[UNKNOWN]: A little teaser what it looks like.

02:21:44.668 --> 02:21:46.430
[UNKNOWN]: That's just a heads up.

02:21:46.490 --> 02:21:48.852
[UNKNOWN]: Otherwise, yeah, just get your regular discipline equals freedom.

02:21:48.872 --> 02:21:51.375
[UNKNOWN]: Maybe some other options with a good shirt.

02:21:52.136 --> 02:21:52.957
[UNKNOWN]: Softball on there.

02:21:52.977 --> 02:21:53.818
[UNKNOWN]: Some socks on there.

02:21:53.838 --> 02:21:55.179
[UNKNOWN]: By the way, I just put your socks.

02:21:55.860 --> 02:21:56.961
[UNKNOWN]: So, oh, you want some socks?

02:21:56.981 --> 02:21:57.742
[UNKNOWN]: You want me to give you socks?

02:21:57.902 --> 02:22:00.063
[UNKNOWN]: I mean, you know, some people have socks.

02:22:00.083 --> 02:22:01.483
[UNKNOWN]: They just go, they just buy the socks.

02:22:01.583 --> 02:22:01.823
[UNKNOWN]: Oh, okay.

02:22:01.843 --> 02:22:17.367
[UNKNOWN]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,

02:22:18.487 --> 02:22:21.468
[UNKNOWN]: And I go, well, that's the only way I can get stuff back up.

02:22:21.688 --> 02:22:23.009
[UNKNOWN]: I represent right here in the middle.

02:22:23.029 --> 02:22:23.589
[UNKNOWN]: Thanks for that.

02:22:23.629 --> 02:22:24.789
[UNKNOWN]: We thank you for the support.

02:22:25.169 --> 02:22:26.970
[UNKNOWN]: So yeah, thank you for that.

02:22:27.770 --> 02:22:30.011
[UNKNOWN]: Oh yeah, there's like polo's on there too.

02:22:30.551 --> 02:22:35.412
[UNKNOWN]: And actually if you get a polo, well, for you like a little half off with the socks, like a combo situation.

02:22:35.432 --> 02:22:36.073
[UNKNOWN]: Yeah, learn that.

02:22:37.353 --> 02:22:37.793
[UNKNOWN]: Matching.

02:22:37.833 --> 02:22:42.035
[UNKNOWN]: Yeah, so when you go to work, you can represent it more than just one way head to toe Head to toe.

02:22:42.056 --> 02:22:50.400
[UNKNOWN]: It's interesting unless you're me then you're just kind of like yeah, you're kind of struggling for sure But you know, we're gonna do the best we can, but yeah, so all on Jockel store dot com.

02:22:50.600 --> 02:22:58.464
[UNKNOWN]: You know, you like something get something But yeah, so I wanted to announce it doesn't seem like it but Christmas is coming up like end of September, right?

02:22:58.484 --> 02:23:06.688
[UNKNOWN]: That's when we're starting to think about Christmas I think I think it gets after after thanksgiving, right, which is like literally

02:23:07.196 --> 02:23:11.617
[UNKNOWN]: I highly doubt your wife is thinking about Christmas after Thanksgiving.

02:23:12.978 --> 02:23:14.898
[UNKNOWN]: You mean, she thinks a bit before that for it?

02:23:15.158 --> 02:23:24.581
[UNKNOWN]: Yes, it's a little early, it feels a little early to me now, but by Halloween, yeah, I'm starting to think about Christmas.

02:23:24.781 --> 02:23:26.221
[UNKNOWN]: Two months away, I got three kids.

02:23:26.502 --> 02:23:28.102
[UNKNOWN]: Yeah, so we're getting ready to get ready.

02:23:28.502 --> 02:23:29.142
[UNKNOWN]: Oh, not so.

02:23:29.162 --> 02:23:29.843
[UNKNOWN]: Keep these in mind.

02:23:29.863 --> 02:23:31.143
[UNKNOWN]: You're getting ready for Thanksgiving?

02:23:32.295 --> 02:23:33.856
[UNKNOWN]: where the word your kid movie.

02:23:33.876 --> 02:23:38.741
[UNKNOWN]: Oh yes, I've been ready to be through the global release.

02:23:39.261 --> 02:23:40.402
[UNKNOWN]: I've seen the Travis in the trailer.

02:23:40.422 --> 02:23:41.443
[UNKNOWN]: That shows you the trailer.

02:23:41.483 --> 02:23:43.025
[UNKNOWN]: I show you the trailer total approval.

02:23:43.305 --> 02:23:43.545
[UNKNOWN]: Yeah.

02:23:43.645 --> 02:23:44.346
[UNKNOWN]: I'll show you the trailer.

02:23:44.366 --> 02:23:44.726
[UNKNOWN]: Yes.

02:23:46.048 --> 02:23:48.530
[UNKNOWN]: I got to see a little piece of it of the actual film.

02:23:48.690 --> 02:23:49.150
[UNKNOWN]: Oh yeah, yeah.

02:23:49.190 --> 02:23:50.091
[UNKNOWN]: How do you watch your assessment?

02:23:50.171 --> 02:23:50.712
[UNKNOWN]: It's so good.

02:23:51.232 --> 02:23:54.334
[UNKNOWN]: I remember, I have like, I have the original warrior's hand.

02:23:54.394 --> 02:24:00.016
[UNKNOWN]: I have the OG warrior kids, I think the kids, the age group that read this book first before it came out.

02:24:00.136 --> 02:24:01.437
[UNKNOWN]: So my kids are fired up.

02:24:01.477 --> 02:24:10.381
[UNKNOWN]: They've been warrior kids since day one, and now they're like little, they've, all the lessons we teach them were found in warrior kids, so as a family were stoked for this.

02:24:10.701 --> 02:24:11.301
[UNKNOWN]: It's so cool.

02:24:11.742 --> 02:24:12.682
[UNKNOWN]: I meet kids like that.

02:24:12.722 --> 02:24:29.650
[UNKNOWN]: Like I'll go to a wrestling tournament and there'll be some kid that read the warrior kid book when he was six or seven or eight and now he's like a senior in high school and is like a badass and is going to go, you know, going to go in the Marine Corps going to go into the army or going to go into one of the military academies and

02:24:30.250 --> 02:24:32.611
[UNKNOWN]: their parents will just be like they're literally out doing this cycle.

02:24:33.051 --> 02:24:33.951
[UNKNOWN]: I'm like, oh, do you wrestle?

02:24:33.991 --> 02:24:35.631
[UNKNOWN]: No, you did you just do dope?

02:24:36.111 --> 02:24:37.732
[UNKNOWN]: No, they kid, he read the books.

02:24:38.372 --> 02:24:39.412
[UNKNOWN]: It's, it's amazing.

02:24:39.512 --> 02:24:40.772
[UNKNOWN]: Like, it's so cool.

02:24:40.812 --> 02:24:49.995
[UNKNOWN]: So getting it on this new medium with, you know, which is a easily consumable medium of watching it is going to be crazy.

02:24:50.315 --> 02:24:51.515
[UNKNOWN]: I'm super freaking stoked.

02:24:51.827 --> 02:25:08.620
[UNKNOWN]: The last master we had I think 18 team members bring family so we got to see like this generation of warrior kids and these kids are there's something special about them And these are all of our team members and their kids so they're all the kids that grew up with warrior kid group around extreme ownership.

02:25:08.660 --> 02:25:10.182
[UNKNOWN]: It's it's amazing.

02:25:10.262 --> 02:25:13.104
[UNKNOWN]: I can't wait for even more people to get exposure to that.

02:25:13.304 --> 02:25:15.965
[UNKNOWN]: November 25th streaming live on Apple TV.

02:25:16.385 --> 02:25:17.806
[UNKNOWN]: That's where that's when you're going to be able to watch it.

02:25:17.886 --> 02:25:18.806
[UNKNOWN]: Global release.

02:25:20.747 --> 02:25:22.187
[UNKNOWN]: We got some books or your kid books.

02:25:22.247 --> 02:25:25.688
[UNKNOWN]: Obviously we got then I've written some books about leadership and whatnot.

02:25:25.888 --> 02:25:29.190
[UNKNOWN]: And then Dave Burke need lead Rob Jones put your legs on.

02:25:29.770 --> 02:25:30.790
[UNKNOWN]: Also, we just talked about it.

02:25:30.830 --> 02:25:31.290
[UNKNOWN]: Sean front.

02:25:31.610 --> 02:25:32.491
[UNKNOWN]: Yes, Sean front.com.

02:25:32.571 --> 02:25:35.772
[UNKNOWN]: If you want to check out any of that, go and check out all of that.

02:25:36.472 --> 02:25:44.279
[UNKNOWN]: And then if you want to help service members, active and retired, you want to help the family to want to help Goldstar family to check out Mark Lee's mom, Mama Lee, she's got an incredible charity organization.

02:25:44.659 --> 02:25:48.943
[UNKNOWN]: If you want to donate or you want to get involved, go to America's Mighty Warriors.org.

02:25:49.203 --> 02:25:54.387
[UNKNOWN]: Also check out heroes and horses.org and Jimmy May's organization beyond the brotherhood.org.

02:25:54.908 --> 02:25:59.191
[UNKNOWN]: If you want to connect with us for Jamie, she's on Instagram and LinkedIn.

02:25:59.772 --> 02:26:01.533
[UNKNOWN]: She's at Jamie Lynn Cochran.

02:26:02.154 --> 02:26:02.895
[UNKNOWN]: Do you, are you on Twitter?

02:26:03.515 --> 02:26:03.735
[UNKNOWN]: Twitter?

02:26:05.398 --> 02:26:06.099
[UNKNOWN]: Are you on Twitter, ex?

02:26:07.300 --> 02:26:07.781
[UNKNOWN]: Echo Charles?

02:26:08.001 --> 02:26:09.723
[UNKNOWN]: Yeah, I have an account.

02:26:09.783 --> 02:26:09.943
[UNKNOWN]: No.

02:26:10.143 --> 02:26:11.445
[UNKNOWN]: My activity is free.

02:26:11.625 --> 02:26:12.005
[UNKNOWN]: Yeah.

02:26:12.126 --> 02:26:12.406
[UNKNOWN]: I do.

02:26:13.928 --> 02:26:15.209
[UNKNOWN]: And you're on Facebook.

02:26:15.249 --> 02:26:15.549
[UNKNOWN]: Yeah.

02:26:15.950 --> 02:26:17.031
[UNKNOWN]: But that's like not really.

02:26:17.211 --> 02:26:19.874
[UNKNOWN]: It's just linked to my, and it gets whatever I put on Instagram.

02:26:20.815 --> 02:26:23.860
[UNKNOWN]: But you're you're you're linkedin is a little bit more active.

02:26:23.900 --> 02:26:36.797
[UNKNOWN]: Yeah, yeah, I would say get some good stuff going on there So you can find us there and then you know for me you can check out jockel.com and then on social media I'm at jockel willing and that goes echo Charles just I'd rather prefer you don't go there

02:26:37.598 --> 02:26:43.659
[UNKNOWN]: I prefer you just don't look at social media because it's not healthy for you, so try not to go there.

02:26:43.859 --> 02:26:48.160
[UNKNOWN]: If you have to go there, you might as well check out me, but don't, don't, if you don't have to, don't.

02:26:48.980 --> 02:26:55.861
[UNKNOWN]: If you really want to check out our coach, he'll inspire you not to not be on social media.

02:26:57.121 --> 02:26:58.402
[UNKNOWN]: And Jamie, anything else?

02:26:58.462 --> 02:26:59.142
[UNKNOWN]: Any closing thoughts?

02:26:59.802 --> 02:27:00.662
[UNKNOWN]: Don't make excuses.

02:27:00.842 --> 02:27:07.283
[UNKNOWN]: The path of ownership is what leads you to solving the problems in your life, so learn how to create that instinct and I promise you your life will be better for it.

02:27:09.345 --> 02:27:10.405
[UNKNOWN]: You agree right on.

02:27:10.725 --> 02:27:11.846
[UNKNOWN]: Well, thanks for coming out.

02:27:11.866 --> 02:27:17.709
[UNKNOWN]: Thanks for joining us again to all the soldiers sailors, airmen and marines currently deployed around the world in harm's way.

02:27:17.969 --> 02:27:33.756
[UNKNOWN]: Thank you all for protecting us and our way of life to our police law enforcement firefighters, paramedics, EMTs, dispatchers, correctional officers, border patrol, seek service and all other first responders thanks for what you all do to keep us safe here on the home front.

02:27:35.057 --> 02:27:35.837
[UNKNOWN]: And everyone else out there

02:27:37.363 --> 02:27:45.549
[UNKNOWN]: You're in a leadership position, and whether that's your family, whether that's work, whether that's in your community, you are leading people.

02:27:45.829 --> 02:27:53.615
[UNKNOWN]: And you're not just leading the people below you in the chain of command, you're leading your peers, you're leading your family, you're leading your boss.

02:27:55.837 --> 02:28:00.400
[UNKNOWN]: And like I was saying earlier, imagine you were in a band and you had to play guitar.

02:28:02.804 --> 02:28:03.685
[UNKNOWN]: And you didn't know how to play guitar.

02:28:03.705 --> 02:28:05.466
[UNKNOWN]: That's not something you'd naturally know how to do.

02:28:05.506 --> 02:28:12.573
[UNKNOWN]: Just like if you were had to go and do plumbing in a building and you didn't know how to do plumbing, you wouldn't just naturally know how to do it.

02:28:13.874 --> 02:28:17.457
[UNKNOWN]: You have to learn it and leadership is the same exact thing.

02:28:17.537 --> 02:28:22.201
[UNKNOWN]: It is a skill that we have to learn and to skill that you have to continue to practice.

02:28:22.602 --> 02:28:28.267
[UNKNOWN]: And the better you are at leading the better every aspect of your life will be.

02:28:29.830 --> 02:28:38.641
[UNKNOWN]: So think about it, read about it, invest in it so that you can make your life and the life of everyone around you, better.

02:28:40.604 --> 02:28:45.550
[UNKNOWN]: So go lead, and that's all we've got for tonight, and until next time, this is Jamie, and Echo, and Jocco.